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All ADM Blog Posts Tagged 'female' (37)

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car.

Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

   

Currently, dealers’…

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Added by Anne Fleming on February 7, 2018 at 10:00am — No Comments

Be a Destination Dealer by 2020

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.

  

What processes can be…

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Added by Anne Fleming on November 8, 2017 at 3:00pm — No Comments

How Can You Increase Your Sales to Women?

One Size Fits All No Longer Applies

According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445…

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Added by Anne Fleming on October 18, 2017 at 1:30pm — No Comments

Millennial Women and Your Market Share

Reshaping The Industry’s Economy

The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime…

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Added by Anne Fleming on October 4, 2017 at 10:30am — 1 Comment

The Science of Shopping vs Buying | What it Means to You

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.

A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the…

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Added by Anne Fleming on September 13, 2017 at 8:41am — No Comments

Do You Know How Many Dealers Women Buyers Are Visiting?

Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.

From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.

Which begs a few…

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Added by Anne Fleming on June 21, 2017 at 10:12am — No Comments

Top Service Drive Brands Rated by Women for 2017

Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced.

This highlights the potential to grow value among this critical market segment.

Changing family dynamics have put women…

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Added by Anne Fleming on June 7, 2017 at 10:00am — No Comments

Understanding the Needs of Women Buyers [Video Interview]

Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.

In the…

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Added by Anne Fleming on May 17, 2017 at 8:43am — No Comments

What Women Want: How to Connect with The Modern Female Car Buyer



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?…

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Added by CDK Global on October 23, 2014 at 8:30am — 1 Comment


Influencer
Founder of "Ask Patty", Peter Martin Teams Up With Karen Bradley, President of Dealer Synergy To Create A NEW Training Curriculum for "Selling / Servicing To The Female Shopper / Buyer"

Founder of "Ask Patty", Peter Martin Teams Up With Karen Bradley, President of Dealer Synergy To Create A NEW Training Curriculum for "Selling / Servicing To The Female Shopper / Buyer"

http://www.automotivedigitaltraining.com…

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Added by Sean V. Bradley on January 11, 2013 at 8:00am — No Comments

AskPatty.com Launches Car Buying Feature for Women Shoppers

AskPatty.com is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree.

AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on car purchases,…

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Added by Jody DeVere on August 19, 2012 at 7:48am — No Comments

5 Marketing Myths About Women Debunked

Came across this excellent article!



Excerpt:



Myth: Women don't buy cars and computers

Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home…

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Added by Jody DeVere on February 23, 2012 at 11:20am — No Comments

Patricia J. Roberts Formerly of GM Women's Retail Initiatives Joins AskPatty.com as Director of Business Development

Patricia J Roberts formerly of GM Women's Retail Initiatives Joins AskPatty.com as Director of Business Development and serves on automotive advisory panel of industry-expert women



Thousand Oaks, CA (PRWEB) September 10, 2009 -- Patricia J. Roberts has joined AskPatty.Com, Inc. as the Director of Business Development. In her newly created role, she is responsible for working strategically with automotive retailers to assist them in learning how to attract, retain and increase loyalty… Continue

Added by Jody DeVere on September 10, 2009 at 12:29pm — No Comments

Go the Extra Mile and Ensure Loyalty with Women Customers

Now is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.



There is a high correlation between customer service and customer loyalty. A study by the Society of Consumer Affairs Professionals in Business found 70% of online customers rated themselves "very likely" to make repeat purchases from companies that respond to and resolve issues.



With these few basic tips you can create and maintain loyal women… Continue

Added by Jody DeVere on March 12, 2009 at 9:50pm — No Comments

Polish your sales skills for the most influential purchaser of cars, Women!

For the past several months, you can’t turn on the TV, glance at the Internet or flip through the pages of a newspaper without seeing a story or two about the dismal state of the auto makers and local market dealerships trying to survive or not. The auto industry is struggling to gain ground with cash-strapped consumers and is looking for ways to once again become a relevant part of consumer’s daily lives.



Women either buy or influence the purchase of 85 percent of all new cars and… Continue

Added by Jody DeVere on February 9, 2009 at 5:00am — No Comments

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