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All ADM Blog Posts Tagged 'fans' (8)

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…

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Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

Why Quality Trumps Quantity at Nearly Every Level on Social Media

It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality.…

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Added by J.D. Rucker on November 30, 2012 at 1:30am — 5 Comments

How can your dealership use Instagram for marketing?

Photo sharing has been around a long time now and though the modes of capturing and sharing a photograph may have changed, the idea behind photo sharing still holds true.

Photos spark an emotional connection in a way that text cannot. How many of you remember your family’s old photo…

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Added by Jason Parman on November 23, 2012 at 10:00am — No Comments

Why Having A Lot Of Facebook Fans Is A Waste Of Time

(Originally published on Dealer magazine)

 

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

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Added by Arnold Tijerina on July 5, 2011 at 11:51am — 8 Comments

Cultivate Real Facebook Fan Relationships!

Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.

 

So how do you do this?

Here are three…

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Added by Jennifer Schrader on July 5, 2011 at 9:59am — 3 Comments

Say "No" to the Dealership Facebook Page

Yup, I said it...say "no" to the dealership Facebook page!

 

Most people know I'm not an advocate of dealerships having a Facebook page.  Yes, I know social media is all the rage, which puts Facebook at the top of any social media "to do" list or strategy.  But I have yet to see any strong argument or example supporting the idea that dealerships should have a Facebook page at all.  I do believe that there are a handful of dealers out there with enough brand mojo to create and…

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Added by Charles Kim on May 10, 2011 at 12:00pm — No Comments

Prostitution To Increase Facebook Fans

Facebook is a great communication tool for anyone looking to reach old friends and expand their network of friends and influence. With this great opportunity so comes spammers and scammers.



When someone you don't know asks to be a friend, be careful on who you accept. On June 29, 2010, I accepted Dayna Jaqeline as a friend. Since that time I have received over 10 recommendations that I "like" various businesses on… Continue

Added by Brian Pasch on July 7, 2010 at 6:00am — 7 Comments

If You Build It, They Will Come

If you’re tired of your J.O.B. (just over broke) or you’re new in the business and you want to build a career, I am here to tell you, if you build it, they will come.



In order to really succeed in this business as a sales person your goal is not to just sell cars. Your goal isn’t even to just follow-up with your customers. To really succeed in this business, you must create raving fans.



Have you read the book, “Raving Fans: Satisfied Customers Are Not Enough,” by… Continue

Added by Chris Hanson on February 28, 2009 at 11:08am — 2 Comments

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