Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…Continue
Added by Paul Moran on October 30, 2015 at 5:00am — No Comments
I have to admit that the title of this post is a loaded question. I could even argue that it is the wrong question to be asking. The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…Continue
Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments
It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality.…Continue
Photos spark an emotional connection in a way that text cannot. How many of you remember your family’s old photo…Continue
Added by Jason Parman on November 23, 2012 at 10:00am — No Comments
(Originally published on Dealer magazine)
It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…Continue
Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.
So how do you do this?
Here are three…Continue
Yup, I said it...say "no" to the dealership Facebook page!
Most people know I'm not an advocate of dealerships having a Facebook page. Yes, I know social media is all the rage, which puts Facebook at the top of any social media "to do" list or strategy. But I have yet to see any strong argument or example supporting the idea that dealerships should have a Facebook page at all. I do believe that there are a handful of dealers out there with enough brand mojo to create and…Continue
Added by Charles Kim on May 10, 2011 at 12:00pm — No Comments