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Brian Pasch's Blog Posts Tagged 'facebook' (12)

Lawyers Wakeup To Facebook Advertising

By Brian Pasch

Maybe I was more drawn to this Facebook ad because of my affiliation with the auto industry, but it was the first time I recalled seeing lawyers using Facebook advertising for…

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Added by Brian Pasch on May 4, 2014 at 7:00am — 1 Comment

Enhanced Facebook Advertising Campaigns With Polk Vehicle Data

The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…

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Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments

Facebook Adds Partner Categories For Enhanced Ad Targeting To In-Market Car Shoppers

Facebook investors and social media marketing strategists are likely to be smiling this week.  Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.

 

If you are an investor in Facebook, you are aware of how many…

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Added by Brian Pasch on April 12, 2013 at 3:30am — 1 Comment

Hail Yes - You Need Special Digital Marketing Campaigns On The Shelf

Have you ever been in a hail storm?  Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers.  Especially dealers with body shops.

Dealers who have digital marketing campaigns running, know…

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Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments

Castle Chevrolet Facebook Case Study Just Published

 

Today I co-hosted a webinar with Patrick Workman from Facebook.  The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.  

 

93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as…

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Added by Brian Pasch on January 11, 2013 at 1:21pm — 2 Comments

Have You Noticed Facebook Retargeting Campaigns?

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.

 

Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the world's…

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Added by Brian Pasch on December 17, 2012 at 4:30pm — 3 Comments

Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

Breaking The Chains To Social Media Engagement

 

Is your dealership blocking access to Facebook, Twitter, LinkedIn, and other social media sites?  If this is the case, are you frustrated with your Dealer Principal's decision to block access?

I recently came across a situation where a large dealership group was…

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Added by Brian Pasch on February 20, 2012 at 6:30pm — 7 Comments

Prostitution To Increase Facebook Fans

Facebook is a great communication tool for anyone looking to reach old friends and expand their network of friends and influence. With this great opportunity so comes spammers and scammers.



When someone you don't know asks to be a friend, be careful on who you accept. On June 29, 2010, I accepted Dayna Jaqeline as a friend. Since that time I have received over 10 recommendations that I "like" various businesses on… Continue

Added by Brian Pasch on July 7, 2010 at 6:00am — 7 Comments

Facebook Video Review Channel Tabs

Facebook Video Testimonial Pag

If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.

The YouTube video channel…

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Added by Brian Pasch on June 25, 2010 at 7:30am — 2 Comments

Enhance Your Facebook Fan Page

This is not a Viagra come-on but it could help energize your Facebook activity.



If your are looking for new strategies to improve your Internet Marketing visibility, Internet Reputation and your Social Media footprint in 2010, the team at DealerRater.com has quietly been building a set of tools that can be leveraged in new ways.



I love to share great ideas with the automotive community as I find them. Since Facebook… Continue

Added by Brian Pasch on January 8, 2010 at 6:00pm — 2 Comments

Facebook Vanity URL's - Do You Need One?

facebook seo News Alert: Facebook will now allow users to create their own vanity URL similar to other social networking websites. A vanity URL is one that is easy to remember; it can be your name or something pertaining to you.



Starting at 12:01 a.m. (EDT) on Saturday, June 13, 2009, you will be able to select a user name at… Continue

Added by Brian Pasch on June 11, 2009 at 5:14pm — 14 Comments

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