Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Paul Potratz's Blog Posts Tagged 'facebook' (23)

Important Things to Remember When Marketing Your Dealership on Facebook

Simply having a business page on Facebook is no longer enough to run a successful automotive marketing campaign on Facebook. With a number of companies and brands joining the bandwagon, Facebook has become a saturated market and unless you understand how the market behaves, you might be get lost amid all the noise.

Similarly, filling up your fans’ walls with advertorial posts will be useless unless you’re receiving a…

Continue

Added by Paul Potratz on April 11, 2011 at 1:01pm — No Comments

How to Take Advantage of the New Facebook for iPhone Check-in Feature for Your Dealership

Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly…

Continue

Added by Paul Potratz on April 6, 2011 at 9:59am — No Comments

Using Facebook Questions to Market Your Dealership

Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing… Continue

Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments

Enhance Your Dealership's Facebook Page with Custom Tabs

In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like…

Continue

Added by Paul Potratz on March 17, 2011 at 11:25am — No Comments

Grading Your Dealership’s Competition

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…

Continue

Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments

Engage Mobile Users with Your Dealership's TV Ads

Automotive Marketing to Mobile Users While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…

Continue

Added by Paul Potratz on February 7, 2011 at 11:16am — No Comments

Drive Conversions with Your Dealership's Facebook Business Page

You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…

Continue

Added by Paul Potratz on January 14, 2011 at 2:33pm — 1 Comment

Buick's Social Media Scavenger Hunt

Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a custom Facebook application. This promotion involves a scavenger hunt in major cities…

Continue

Added by Paul Potratz on January 10, 2011 at 1:00pm — 1 Comment

Track Your Auto Dealership's Facebook Following

Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.



Now, you can see how many people saw a post or interacted with it by… Continue

Added by Paul Potratz on December 28, 2010 at 1:47pm — No Comments

Damage Control with Social Media

Advice for Auto Dealerships Facing Recalls

In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue.



First, create a… Continue

Added by Paul Potratz on December 22, 2010 at 11:18am — No Comments

Facebook Questions & Polls

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…

Continue

Added by Paul Potratz on December 16, 2010 at 1:47pm — No Comments

Using Facebook as a CRM for Auto Dealers

Using Facebook as a CRM for Automotive Sales

Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past…

Continue

Added by Paul Potratz on December 15, 2010 at 12:48pm — No Comments

Fording the Stream: Traditional to Social

So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media.…

Continue

Added by Paul Potratz on December 8, 2010 at 11:57am — No Comments

Facebook Rolls out New Profiles

It’s that time again—and no, I’m not talking about Christmas. Facebook hasn’t made any major changes to profile pages for at least several months, and now they’re rolling out an extensive redesign for personal profiles. This new design consolidates personal info and pictures onto a more streamlined page that lets users see at a quick glance who you are, offering an excellent opportunity for auto dealers… Continue

Added by Paul Potratz on December 7, 2010 at 1:43pm — No Comments

One Million Strong: Porsche's Social Success



Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in automotive social media marketing. What strategies has this German luxury car manufacturer used to pull in fans and see this success? Obviously, a sports/luxury brand often has a large fan following, but auto dealers can still learn from Porsche’s page.…
Continue

Added by Paul Potratz on December 3, 2010 at 1:40pm — No Comments

Stacking Up in Social Media

Has your dealership gotten on board with social media? Perhaps

you’re wondering how many other dealers are really using social sites

to build a following. A recent study by SmartBrief,

surveying 6,000 people, shows that… Continue

Added by Paul Potratz on December 2, 2010 at 8:48am — No Comments

MyFace or Spacebook? MySpace Links with Facebook

MySpace, attempting to regain its former popularity as a social network, is now letting people sign up with existing Facebook credentials. This new MySpace Mashup feature will supposedly encourage Facebook users to get on, or back on, MySpace. Whether…

Continue

Added by Paul Potratz on November 23, 2010 at 10:30am — 4 Comments

Holiday Promotions for Auto Dealerships

As the holiday season approaches, auto

dealers seek ways to take advantage of the holiday spirit to promote

their dealerships. One way to do this is to choose a charity to donate

money to and then use Facebook and Twitter pages to encourage people to

give. For example, Chevy dealers are running the Chevy Gives More

campaign and integrating this with Facebook. A charity promotion is a

good opportunity to help those in need as well as to build fans on a

Facebook… Continue

Added by Paul Potratz on November 22, 2010 at 1:00pm — No Comments

Make Your Social Media Presence Personal

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with

their friends and come to expect the same casual approach from the

pages they like.



There is a much better chance of gaining fans on your page if you post pictures, interesting facts and…

Continue

Added by Paul Potratz on November 19, 2010 at 10:52am — No Comments

Think Tank Tuesday: Innovation for Automotive Digital Marketing



Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…

Continue

Added by Paul Potratz on November 16, 2010 at 12:55pm — No Comments

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

4. QR Codes - Untapped Potential?

Posted by Heather Gallay on September 30, 2014

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service