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All ADM Blog Posts Tagged 'facebook' (236)

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

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Added by Todd Smith on November 13, 2018 at 8:47am — No Comments

The Surprising B2B Marketing Channel Your Competitors Aren’t Using

As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.



guy on laptop

To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days,…

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Added by jon nigbor on November 12, 2018 at 12:30pm — No Comments

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers.

Not just another third-party listing site, Facebook…

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Added by Todd Smith on October 30, 2018 at 7:00am — No Comments

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target…

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Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments

The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…

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Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments

The Big Easy Survival Guide for NADA100

 

Chapter 3: What to Do What When You Get There

 

There are a few things you can do to make NADA100 a top-notch experience.  If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game.  If not, check out the…

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Added by Joey Little on December 21, 2016 at 10:56am — No Comments

Instagram Live Video Feature, Snapchat Groups, & More!

This Week in Social Media

 

News for the Week of December 19

Instagram Releases Live Video for All U.S. Users

Instagram just announced they will be releasing…

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Added by Joey Little on December 20, 2016 at 11:30am — No Comments

Connected to the Max: Consumers Want Personalization

 

We live in a world of empowered consumers.  They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition.  Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…

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Added by Joey Little on December 19, 2016 at 10:53am — No Comments

Instagram Adds Comment Control Features, LinkedIn Conversation Starters, & More!

This Week in Social Media

 

News for the Week of December 12

 

Instagram Adds New Comment Control Features

Comments are where most of the conversations and interactions on Instagram take place. These comments are generally…

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Added by Joey Little on December 13, 2016 at 10:56am — No Comments

The Big Easy Survival Guide for NADA100

 

Chapter 2: What to Know Before You Go

                                                                                                                                                                   

So you’re all signed up to go to NADA100 and you’re counting down to January 26?  (If you missed that whole registration thing, go…

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Added by Joey Little on December 12, 2016 at 8:05am — No Comments

53% of Users Who Tweet at a Brand Expect a Response Within the Hour

   

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes…

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Added by Joey Little on December 9, 2016 at 8:24am — No Comments

The Big Easy Survival Guide for NADA100

 

Chapter 1: Get Prepared

 

It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know…

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Added by Joey Little on December 7, 2016 at 9:59am — 1 Comment

Twitter Moments Now for Mobile, Pinterest Introduces Hand-Picked Showcase, & More!

This Week in Social Media

 

News for the Week of December 5

 

Twitter Users Can Now Create Moments on Mobile

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more.  Twitter users can now create…

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Added by Joey Little on December 6, 2016 at 9:12am — No Comments

Innovate to Dominate the Market

 

Dealerships that are winning in today’s marketplace have one thing in common.  They embrace innovation with enthusiasm.

 

Why?  Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead.  A step ahead of those who resist change.  A step ahead of those who insist on doing it…

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Added by Joey Little on December 5, 2016 at 9:37am — No Comments

When Asked to Choose, 54% of Marketers Chose Facebook

 

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources. …

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Added by Joey Little on December 2, 2016 at 8:30am — No Comments

Instagram Adds Disappearing Photos, Videos, & Screenshots and More!

This Week in Social Media

 

News for the Week of November 28

 

Instagram Lets Users Know When Screenshots Are Taken

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…

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Added by Joey Little on November 29, 2016 at 10:28am — No Comments

Take it to Turbo: Foolproof Ways to Engage Your Online Audience

You already know your customers are online learning about the products and services they’re considering. 

And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome.  But before you start throwing…

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Added by Joey Little on November 23, 2016 at 11:30am — No Comments

Facebook Updates Metrics and Reporting, Pinterest Adds New Video Pins, & More!

This Week in Social Media

 

News for the Week of November 21

 

Facebook Updates Metrics and Reporting

Facebook had reportedly been having some issues with the metrics it provided, so they have…

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Added by Joey Little on November 22, 2016 at 1:55pm — No Comments

A Marketplace of Empowered Consumers

Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership. 

Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected…

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Added by Joey Little on November 21, 2016 at 10:30am — No Comments

People Aged 55 And Older Interact With More Branded Content Than Younger Generations

 

 

Knowing your audience is important when it comes to creating engaging content.

A recent study revealed that those aged…

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Added by Joey Little on November 18, 2016 at 11:30am — No Comments

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