It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%. As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.… Continue
Added by sara callahan on April 9, 2014 at 5:30am —
Facebook recently struck a deal with the maker of the Oculus Rift, an up-and-coming VR headset, in a $2 Billion acquisition. Palmer Luckey, its creator, says that making the deal with Facebook will allow the headset to grow very quickly – and not just in gaming, where it’s already gained… Continue
Added by Louie Baur on March 26, 2014 at 9:01am —
In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.
Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…
Added by Erin Ryan on March 24, 2014 at 6:28am —
One feature for personal Facebook use that's led to countless new friendships is the fact that posts show up in a user's News Feed about people they don't know - because their friends know them. This very same behavior is now going to be applied to Pages.
Noticed by Association.
Added by Louie Baur on February 27, 2014 at 11:05am —
The Facebook Fraud video has gone viral. If you haven’t had the chance to see it for yourself, be sure to check it out:…
Added by Erin Ryan on February 12, 2014 at 5:30am —
As an Internet Marketer, many may not know that Facebook’s algorithm prefers its users to use their features, like the Facebook scheduler for Facebook Pages.
However, today there seems to be a glitch happening and for the time being Facebook Scheduler seems to be broken.
There have been some issues with the dates… Continue
Added by Erin Ryan on February 6, 2014 at 8:00am —
Added by Ken Leib on January 27, 2014 at 6:30pm —
Whenever you get to read those "top lists" of internet marketing tips for business owners, one of the first tips will inevitably be: you have to blog! That does occasionally sound a bit too patronizing, however, the proponents of business blogging are always right, regardless of which business niche you occupy. Many business owners make an excuse that their niche is too "dry" to warrant a blog, yet you can’t really use that one because the automotive industry is probably one of the most… Continue
Added by Arvid Linde on January 21, 2014 at 9:59am —
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with… Continue
Added by J.D. Rucker on December 18, 2013 at 4:30am —
If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.
It starts with having a local following and fan base, of course,… Continue
Added by J.D. Rucker on July 9, 2013 at 2:29am —
If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which. By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms.
Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone… Continue
Added by Camille Forte on July 2, 2013 at 7:57am —
As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing.
You can have your customer experience down pat, a loyalty… Continue
Added by Mike Gorun on June 18, 2013 at 5:21am —
|by Alicia Ruggles, Reputation Management Specialist
Added by Cobalt on June 17, 2013 at 10:00am —
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they… Continue
Added by Ketty Colom on May 21, 2013 at 7:19am —
The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…
Added by Brian Pasch on May 1, 2013 at 4:52am —
Watch Original How To Retarget Your Dealership Visitors Using Facebook
Facebook advertising for your dealership, It’s a great… Continue
Added by Kevin McKillop on April 15, 2013 at 12:05pm —
Facebook investors and social media marketing strategists are likely to be smiling this week. Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.
If you are an investor in Facebook, you are aware of how… Continue
Added by Brian Pasch on April 12, 2013 at 3:30am —
I have been in this business for only about 12 years. I'm still learning new stuff everyday, and I also still learning that alot of vendors think that their stuff is always the latest and greatest. I have been suckered into buying their service only to find out a little later, that is was definitely not what I needed.
Ok. Wait..I'm getting off task already. I have heard many presentations about how to "properly" use Facebook and other social media sites. I can honestly say… Continue
Added by Jason Mitchell on March 19, 2013 at 3:14pm —
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called … Continue
Added by Ryan Gerardi on February 22, 2013 at 1:00pm —
Dealer Groups who want to make real money using Social Media think 3 words:…
Added by April Lee on February 13, 2013 at 5:11pm —