Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.
However, the content that most social media users really care about is user-generated content.… Continue
Added by Paul Moran on April 14, 2015 at 5:44am —
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,… Continue
Added by Paul Moran on April 7, 2015 at 9:59am —
If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all… Continue
Added by Timmy D. James on February 24, 2015 at 5:00am —
Answers to your burning questions about Facebook’s big changes—and what you can do next
With a single blog post, Facebook sent tremors through the marketing community in… Continue
Added by Paul Mirek on December 10, 2014 at 10:30am —
In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down… Continue
Added by sara callahan on November 10, 2014 at 3:33am —
By Brian Pasch
Maybe I was more drawn to this Facebook ad because of my affiliation with the auto industry, but it was the first time I recalled seeing lawyers using Facebook advertising for… Continue
Added by Brian Pasch on May 4, 2014 at 7:00am —
Last Thursday, Facebook Launched Facebook Newswire
In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to… Continue
Added by sara callahan on May 2, 2014 at 6:00am —
Facebook is about as crowded as any marketing venue on the internet. There might be hundreds of sites vying for keywords that pertain to you on search (and no, having millions of results does not mean that they're all going for that keyword) and dozens of dealers selling cars in your local… Continue
Added by Tyson Madliger on April 25, 2014 at 2:27am —
It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%. As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.… Continue
Added by sara callahan on April 9, 2014 at 5:30am —
Facebook recently struck a deal with the maker of the Oculus Rift, an up-and-coming VR headset, in a $2 Billion acquisition. Palmer Luckey, its creator, says that making the deal with Facebook will allow the headset to grow very quickly – and not just in gaming, where it’s already gained… Continue
Added by Louie Baur on March 26, 2014 at 9:01am —
In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.
Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…
Added by Erin Ryan on March 24, 2014 at 6:28am —
One feature for personal Facebook use that's led to countless new friendships is the fact that posts show up in a user's News Feed about people they don't know - because their friends know them. This very same behavior is now going to be applied to Pages.
Noticed by Association.
Added by Louie Baur on February 27, 2014 at 11:05am —
The Facebook Fraud video has gone viral. If you haven’t had the chance to see it for yourself, be sure to check it out:…
Added by Erin Ryan on February 12, 2014 at 5:30am —
As an Internet Marketer, many may not know that Facebook’s algorithm prefers its users to use their features, like the Facebook scheduler for Facebook Pages.
However, today there seems to be a glitch happening and for the time being Facebook Scheduler seems to be broken.
There have been some issues with the dates… Continue
Added by Erin Ryan on February 6, 2014 at 8:00am —
Added by Ken Leib on January 27, 2014 at 6:30pm —
Whenever you get to read those "top lists" of internet marketing tips for business owners, one of the first tips will inevitably be: you have to blog! That does occasionally sound a bit too patronizing, however, the proponents of business blogging are always right, regardless of which business niche you occupy. Many business owners make an excuse that their niche is too "dry" to warrant a blog, yet you can’t really use that one because the automotive industry is probably one of the most… Continue
Added by Arvid Linde on January 21, 2014 at 9:59am —
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with… Continue
Added by J.D. Rucker on December 18, 2013 at 4:30am —
If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.
It starts with having a local following and fan base, of course,… Continue
Added by J.D. Rucker on July 9, 2013 at 2:29am —
If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which. By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms.
Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone… Continue
Added by Camille Forte on July 2, 2013 at 7:57am —
As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing.
You can have your customer experience down pat, a loyalty… Continue
Added by Mike Gorun on June 18, 2013 at 5:21am —