Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple…Continue
Added by Josh Whitlatch on April 28, 2016 at 7:11am — No Comments
Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter,…Continue
Added by Joey Little on February 4, 2016 at 11:29am — No Comments
A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…Continue
Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place. In 2016, it’s important your…Continue
Added by Joey Little on January 13, 2016 at 7:45am — No Comments
We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and…Continue
Added by Joey Little on January 8, 2016 at 12:30pm — No Comments
Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today. There is a seemingly endless number of outlets and websites consumers visit to interact and get…
Added by Joey Little on January 7, 2016 at 1:23pm — No Comments
Added by Joey Little on January 6, 2016 at 2:10pm — No Comments
Big data is a buzzword that’s been floating around the auto industry for some time now.
Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…
Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the…
Added by Joey Little on December 30, 2015 at 2:29pm — No Comments
If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by…Continue
Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your…Continue
Added by Joey Little on December 9, 2015 at 2:00pm — No Comments
Snapchat introduced Story Explorer, a unique way for users to share experiences through the eyes of the community. With…Continue
Added by Joey Little on December 3, 2015 at 2:02pm — No Comments
Pinterest lovers, rejoice! The new visual search has launched, which means users can now search for items that appear in pins…Continue
Added by Joey Little on November 18, 2015 at 12:45pm — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joey Little on November 12, 2015 at 10:02am — No Comments
The mobile industry is not just booming; it’s taking over completely.
Added by Joey Little on November 10, 2015 at 12:35pm — No Comments
I’ve found teaching dealerships on how to properly use social is like trying to steer a massively large ship against a swiftly moving current. Fighting decades of secrecy and the push push push advertising mindset to bring dealerships into the more transparent and community…Continue
Added by Chris Neuman on November 10, 2015 at 6:01am — No Comments
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…Continue
Added by Joey Little on November 6, 2015 at 1:07pm — No Comments
Remember the good old days when your Facebook audience actually saw the content you posted on your Facebook page? If you’re a social media person, you’ll know what a rush it was to see your content engaged with. As the likes, comments and shares piled up on a piece of content, a sense of…Continue
Added by Paul Moran on October 16, 2015 at 5:00am — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for…Continue
Added by sara callahan on September 28, 2015 at 7:00am — No Comments
Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.
Perhaps it’s because they don’t see…Continue