Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.
All in, there were 5 automotive OEM’s in the mix. Audi delivered details…Continue
Added by Jim Flint on February 4, 2019 at 6:56am — No Comments
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.
Hopefully you’ve begun the process of…
Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments
While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing, engagement, and providing value through content…Continue
Added by sara callahan on July 13, 2016 at 5:21am — No Comments
If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by paying for Facebook ads. And secondly, through interaction with…Continue
Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.
Perhaps it’s because they don’t see direct results? They may be looking for a straight line…Continue
Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four…Continue
Added by Mike Gorun on September 1, 2015 at 5:30am — No Comments
Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks. A typical user will scroll through and, when something…Continue
Added by Paul Moran on August 14, 2015 at 6:30am — No Comments
As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be through newsletters, via social media, or other avenues.…Continue
Added by sara callahan on August 5, 2015 at 6:00am — No Comments
In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much further.…Continue
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
There are many types of content marketing. Technically speaking,…Continue
Added by sara callahan on November 25, 2014 at 5:30am — No Comments
The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s desire for content. Content comes in many forms. In fact,…Continue
Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and Nissan. Fallon announced last week that he had chosen to purchase a 2015 Ford F-150 King…Continue
The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitter-verse in ways that would make many companies cringe. I’m fairly certain that football fans are in their target demographic so it makes complete sense that they are engaging football fans – both real and fantasy. However, they aren’t just talking to them about stats or complimenting great performances. They seem to have an affinity for trash…Continue
Added by sara callahan on December 11, 2013 at 5:29am — No Comments
The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also employ many services that help them better connect with their…Continue
July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about sharks caught in a tornado that then go on a flying shark rampage. The show was cheaply made and had almost no viewers (including the actors that were in it).
Yet, this movie, according to SyFy channel owners,…Continue
As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing.
You can have your customer experience down pat, a loyalty program that rocks and customers lined up to do business with you; but does that mean…Continue
Added by Mike Gorun on June 18, 2013 at 5:21am — No Comments
Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough though. To maximize the exposure your organization can get through press releases,…Continue
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent any time in automotive management has experienced this anxiety. For that…Continue
Added by James Schaefer on May 18, 2012 at 8:32am — No Comments