Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'exposure' (19)


Influencer
It's Time to Step up your Content Marketing Game

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…

Continue

Added by sara callahan on July 13, 2016 at 5:21am — No Comments


Vendor
The Easiest Path to Social Media Exposure & Sales

If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by…

Continue

Added by Paul Moran on December 11, 2015 at 5:18am — 2 Comments


Vendor
Now You Know Where Your Customers Are

Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.

 

Perhaps it’s because they don’t see…

Continue

Added by Paul Moran on September 11, 2015 at 6:00am — 1 Comment


Influencer
Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…

Continue

Added by Mike Gorun on September 1, 2015 at 5:30am — No Comments


Vendor
Goldfish Have Longer Attention Spans Than We Do

Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks.…

Continue

Added by Paul Moran on August 14, 2015 at 6:30am — No Comments


Influencer
Why LinkedIn Is Essential for Company Executives

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be…

Continue

Added by sara callahan on August 5, 2015 at 6:00am — No Comments


Vendor
Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted,…

Continue

Added by Paul Moran on July 17, 2015 at 6:00am — 9 Comments


Influencer
Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

 

There…

Continue

Added by sara callahan on November 25, 2014 at 5:30am — No Comments


Influencer
Content Marketing – What’s Your Strategy?

Things change. There’s no getting around that.

The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…

Continue

Added by sara callahan on August 13, 2014 at 5:30am — 1 Comment


Influencer
Fallon Chooses Ford amongst Controversy & Salespeople Humiliation

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and…

Continue

Added by Richard Holland on April 10, 2014 at 7:00am — 6 Comments


Influencer
Trash-talking Musical Loving Company Twitter Account Is Genius

The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitter-verse in ways that would make many companies cringe. I’m fairly certain that football fans are in their target demographic so it makes complete sense that they are engaging football fans – both real and fantasy. However, they aren’t just talking to them about stats or complimenting great performances. They seem to have an affinity for trash…

Continue

Added by sara callahan on December 11, 2013 at 5:29am — No Comments


Influencer
Community Deeds Done Dirt Cheap

The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also…

Continue

Added by sara callahan on October 30, 2013 at 6:12am — 3 Comments


Influencer
The Five Things We Can Learn From Sharknado

July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about sharks caught in a tornado that then go on a flying shark rampage. The show was cheaply made and had almost no viewers (including the actors that were in…

Continue

Added by sara callahan on July 24, 2013 at 6:42am — 11 Comments


Influencer
Explode Your Loyalty Program with Social Media

As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing.

 

You can have your customer experience down pat, a loyalty…

Continue

Added by Mike Gorun on June 18, 2013 at 5:21am — No Comments


Influencer
How To Supercharge Your Press Releases With Images and Video

Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough…

Continue

Added by sara callahan on April 24, 2013 at 7:05am — 4 Comments

Are you Looking for the Next Big Idea?

So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership.  Does this sound familiar to you?

Anyone who has spent…

Continue

Added by James Schaefer on May 18, 2012 at 8:32am — No Comments


Influencer
Turned a page... Starting a chapter... ADP / BZ Results Offering Exposed Me To Digital Marketing / Digital Advertising... An exciting field with endless opportunity.

ADP / BZ Results and I parted ways this past Monday... I'm truly sorry it did not work out.



I've said it out loud, now I'm going to put it in print... If I knew the end result before I started with ADP / BZ Results I still would have signed up for the "wild ride" (extreme experience)...



To relate to the reader what I mean... Imagine having the opportunity to take your hobby (digital imaging / video editing / marketing) and make it a career, Digital Marketing / Advertising… Continue

Added by David T. Gould on June 4, 2009 at 7:52pm — 4 Comments

Clean Vehicle Parade plans to break Genuiss Book of World Records on Earth Day 2009

On Aprill 22, 2009 Miami Goin' GREEN and Mayor Manny Diaz will set the pace for the rest of the country. We are seeking a manufacturer and/or dealer sponsor for the event. This sponsor will also enjoy face-to-face lead generation to 15,000 consumer at Bayfront Park, Downtown Miami, Florida. For additional information, please contact pete@miamigoingreen.com, pete@sandcastlemediagroup.com or call me at 305-282-7611.

Added by Pete Larkin on March 31, 2009 at 5:48am — No Comments


Influencer
Hiring AGGRESSIVE salespeople

CF Media Group, one of the companies I have invested in has recently acquired CarFolks.com, the leading social networking resource for dealerships and manufacturers. The company enables sales and service customers to rate the experience they have at the dealership, however they do it with a twist. This company has the customers rate their experience with the individual staff they work with, and it is all available for the public to see!



Imagine what effect this has in the minds of… Continue

Added by David Hein on May 7, 2008 at 3:28pm — 1 Comment

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

3. Customer Uses the F-Word and We Cried

Posted by Priya on June 26, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service