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All ADM Blog Posts Tagged 'experience' (287)

How to Win the Marketing Battle: Exchange Cookies for People

The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human connections. These companies have replaced cookies…

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Added by Jonathan Lucenay on August 24, 2018 at 6:30am — No Comments

Wi-Fi is Like Water: You Need Plenty of it and here's how to do it!

Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should use it. This posed a problem for Cisco, a company whose main product at the time was routers. Cisco needed to prove that, not only would the Internet save companies money, but…

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Added by Ujj Nath on August 21, 2018 at 7:02am — No Comments

Upside Down, Inside Out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers.

 

There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers from…

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Added by John Wingle on August 8, 2018 at 6:56am — No Comments

Welcome to the Circus...See Cars, Elephants and the Wolf Boy!

When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage.

 

However, people were very curious about this strange new…

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Added by Ujj Nath on August 7, 2018 at 6:44am — No Comments

Insights For a Competitive Edge

What do customers expect during the vehicle purchase process? What do they value most? In a survey included in the AutoLoop 2017 Digital Experience Study, we discovered valuable insights to these questions and more – insights that can give your dealership the competitive edge when customers start shopping. Read on to…

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Added by Doug Van Sach on August 6, 2018 at 6:57am — No Comments

Are You Selling Cars or Acquiring Customers?

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer?

 

On the service side, you probably know how many ROs were closed last month and how much revenue…

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Added by Scot Eisenfelder on August 3, 2018 at 7:00am — No Comments

QR Codes: A Technology Asset or Failure?

Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile…

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Added by Ujj Nath on July 31, 2018 at 6:37am — No Comments

Great Lessons From Historical Mistakes

The automotive industry is changing with self-driving cars, companies such as Uber entering the field and the decline of oil-dependent vehicles.  

 

To that point, I am sure many of you are familiar with the shocking stories and downfalls of three highly successful companies: Blockbuster, Kodak and…

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Added by Ujj Nath on July 24, 2018 at 6:56am — No Comments

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…

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Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments

Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.

 

In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…

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Added by John Wingle on July 17, 2018 at 6:17am — No Comments

Tips On Creating Quality Videos that POP! [VIDEO]

Tim James shares the importance of quality videos and tips on ways that dealers can make their videos more appealing to customers.

Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an exaggeration,…

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Added by John Wingle on July 11, 2018 at 6:56am — No Comments

LotMonkey Expands Strategic In-Dealership Merchandising System into Four New Markets

For Philadelphia, Louisville, Long Island & Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze

 

Saint Petersburg, FL July 9, 2018 –…

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Added by John Wingle on July 9, 2018 at 6:30am — No Comments

Are You Unintentionally Creating Missed Opportunities?

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period.

 

Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And, while…

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Added by John Wingle on July 3, 2018 at 6:48am — 1 Comment

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…

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Added by sara callahan on June 28, 2018 at 6:30am — No Comments

Will Amazon Steal Your Tire Sales?

One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue.

 …

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Added by Ujj Nath on June 26, 2018 at 6:30am — No Comments

The Key To Retention: Consistent Contact

To stay top-of-mind with your customers, you need to keep in touch.

If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize…

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Added by Scott Kane on June 25, 2018 at 6:30am — No Comments

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new…

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Added by Scot Eisenfelder on June 21, 2018 at 6:30am — No Comments

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…

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Added by sara callahan on June 14, 2018 at 6:30am — No Comments

How Small Dealers Can Win the War Over Size

If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow.

 

Of course, size…

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Added by Ujj Nath on June 11, 2018 at 6:30am — No Comments

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