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All ADM Blog Posts Tagged 'experience' (298)

Getting Service Recommendations Is Child's Play

Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today's busy consumers, and many dislike the vehicle service experience at dealerships because of long wait times.

Loaner cars and shuttles help, but they can end up making it…

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Added by Dan Beres on August 13, 2019 at 7:00am — No Comments

Use Customer Data to Build Better Relationships

For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.

 

Yet it’s difficult to deny the advantages of data-driven marketing:

 

  • 2 out of 3 leading marketers admit…
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Added by Courtney Evans on August 9, 2019 at 7:15am — No Comments

In The Modern Marketing Puzzle, Don’t Lose Focus On The Customer Experience

I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies.

 

According…

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Added by Michia Rohrssen on August 6, 2019 at 7:31am — No Comments

Take Control of Your Customer Experience By Breaking Down Your Data Silos

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…

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Added by Doug Van Sach on August 1, 2019 at 7:13am — No Comments

Don’t be Generic in Your Video Marketing

Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.

 

To truly capture a customer’s attention and win their…

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Added by Timmy D. James on July 26, 2019 at 7:00am — No Comments

Omnichannel Service Marketing Yields Better Results

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

 

To retain more of their sold customers, dealers are…

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Added by Scot Eisenfelder on July 26, 2019 at 6:54am — No Comments

Stuck for Website Content Ideas? Try This!

One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up with content ideas that will be of interest to your audience.

 

Pounding your head against a desk,…

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Added by Brett Sutherlin on July 25, 2019 at 7:00am — No Comments

Want More Service Revenue? Make Technician Videos!

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.

Why do…

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Added by Ujj Nath on July 19, 2019 at 7:23am — No Comments

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year.

 

Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…

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Added by Paul Moran on June 25, 2019 at 7:00am — No Comments

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

 

Most companies use only 12 percent of the data they have on hand, which means 88…

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Added by Courtney Evans on June 21, 2019 at 7:16am — No Comments

What to Look for When Choosing a Dealer Management System Part 1

Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing!

 

Of all of the various software and data services available to dealerships, none is more essential than your Dealer-Management System.…

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Added by Veronica Dunford on June 20, 2019 at 7:31am — No Comments

Customer Experience Transformation and Your Dealership

A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search…

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Added by Dean Martin on May 23, 2019 at 7:00am — No Comments

Want A 5-star CSI Rating? Demanding It Doesn’t Work. Earning It Does.

When my friend, Erica* took her vehicle to the dealer recently, the needed repairs were performed quickly and competently. Yet, when the CSI survey came, she rated her overall experience three stars: “just okay.” Why not five stars: “excellent”? Well, because frankly, they didn’t earn it. This was the result of a couple very significant––and…

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Added by Stephen Coambes on May 16, 2019 at 7:48am — No Comments

Can Amazon Reinvent the Traditional Store?

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…

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Added by Michia Rohrssen on May 15, 2019 at 7:23am — No Comments

Why Your Service Department Should Provide Pickup & Delivery

I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust.

Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box arrives on your doorstep every day. Amazon makes it so easy that I sometimes…

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Added by Ujj Nath on May 2, 2019 at 7:00am — No Comments

Ten Rules to Determine How Committed You Are To Automotive Sales

This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…

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Added by Todd Smith on April 30, 2019 at 7:28am — No Comments

Cut The Cord On Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.

 

That is no longer the case.

 

Customers expect more personal interactions, and targeting the wrong customer is more…

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Added by Dean Martin on April 25, 2019 at 7:24am — No Comments

VBOOST Expands Footprint in Midwest & East Coast, Signing More Auto Dealer Groups

Newport Beach, CA –April 15, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced it has expanded its footprint in the Midwest and the East Coast by signing more dealer groups. While the company's primary focus has been on the West Coast, in the first quarter of 2019 Vboost signed the Feldman Auto Group in Michigan/OH, the Lindsay Auto Group in VA, and several in dealerships in New York. Vboost is…

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Added by Paul Moran on April 15, 2019 at 7:12am — No Comments

First Time Vs. Repeat Buyer: The True Path To Profitability

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.

At the…

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Added by Doug Van Sach on April 10, 2019 at 5:30pm — No Comments

Customer Loyalty: Playing the Long Game

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of…

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Added by Courtney Evans on April 5, 2019 at 6:00am — No Comments

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