Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.
This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…
Added by Scot Eisenfelder on April 11, 2018 at 6:30am — No Comments
If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action.
With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many…
Added by Ujj Nath on April 11, 2018 at 6:00am — No Comments
LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne…Continue
Added by Ujj Nath on April 5, 2018 at 3:30pm — No Comments
For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and…Continue
Added by Scot Eisenfelder on April 4, 2018 at 6:30am — No Comments
Walmart is now in the business of selling cars, at least at four stores in Houston, Dallas, Phoenix, and Oklahoma City.
It’s a partnership with CarSaver meant to offer convenience and discounts to car buyers. But with the low expectations for the customer experience at Walmart, there’s still a challenge presented for dealerships.…Continue
Added by CPI Results on April 2, 2018 at 3:27pm — No Comments
LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of…Continue
Added by Ujj Nath on April 2, 2018 at 6:30am — No Comments
There is nothing more frustrating to a customer than being told a repair will take X amount of time - only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Customers come in for one thing and, during the multi-point inspection,…Continue
Added by Chris Miller on March 30, 2018 at 6:21am — No Comments
According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability…Continue
Added by Ujj Nath on March 29, 2018 at 6:49am — No Comments
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…Continue
Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments
The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other…Continue
Added by Mike Gorun on March 20, 2018 at 6:30am — No Comments
Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos.
In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly…
Added by Timmy D. James on March 16, 2018 at 6:30am — No Comments
Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades?
Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re…
Added by Ujj Nath on March 16, 2018 at 6:00am — No Comments
As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and…Continue
Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments
Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…Continue
Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments
The dealerCor Team Focuses on Developing In-house Insurance Programs to increase Auto Dealer…Continue
Added by Mark Dubis on March 6, 2018 at 6:21am — No Comments
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand…Continue
Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments
Added by sara callahan on February 23, 2018 at 6:00am — No Comments
The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive…Continue
Added by Ujj Nath on February 20, 2018 at 7:10am — No Comments
People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition.
For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via…
Added by Mike Gorun on February 20, 2018 at 6:30am — No Comments