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All ADM Blog Posts Tagged 'experience' (93)


Influencer
Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to…

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Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments


Influencer
Level the Playing Field

Give Dealership Professionals the Tools They Need to Succeed

You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales.  But things…

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Added by Joseph Little on February 1, 2016 at 2:00pm — 1 Comment


Influencer
The Mobile State of the Union: How Does the Automotive Industry Compare?

Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that…

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Added by David Metter on February 1, 2016 at 8:00am — No Comments


Influencer
Is Uber Shooting Itself in the Foot with Surge Pricing?

Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car.

 

In…

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Added by Mike Gorun on January 27, 2016 at 7:55am — No Comments


Influencer
GM Launches Online Used Car Sales – What’s This REALLY Mean?

I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.

The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…

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Added by Joe Orr on January 19, 2016 at 6:30am — 1 Comment


Influencer
From Millennials to Businesses: What We're Really Looking For

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and…

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Added by Joseph Little on January 8, 2016 at 12:30pm — No Comments


Influencer
The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.

 

While customer experience can be vague, and…

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Added by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments


Influencer
This is Our Industry: Let’s Take It Back!

I believe that, as an automotive community, we intuitively know that we need to change.

The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars,…

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Added by Joe Orr on December 22, 2015 at 5:30am — No Comments


Influencer
5 Digital Trends Sticking Around for 2016

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…

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Added by David Metter on December 18, 2015 at 9:30am — No Comments


Influencer
Online Deal Creation – Consumers Have Wanted an ‘Easy Button’ for Years

There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space…

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Added by Joe Orr on December 9, 2015 at 6:42am — No Comments


Influencer
Is It Ever OK to Lie to a Customer?

Yes.

 

Now let me explain...

 

In our industry – as well as life – we continuously talk about transparency.

Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real…

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Added by Mike Gorun on December 8, 2015 at 5:00am — 3 Comments


Influencer
Educated Consumers are Empowered Customers

Knowledge is Power

Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…

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Added by Joseph Little on November 18, 2015 at 8:00am — No Comments

Dealers Must Streamline their Retail Process to Meet Consumer Need

Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because…

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Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments


Influencer
Loyalty: Why Silence is the Enemy

In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a…

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Added by Mike Gorun on November 17, 2015 at 5:52am — No Comments


Influencer
The Cross-Device Shopping Journey: Part II

Bridging the Cross-Device Gap

For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…

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Added by Joseph Little on November 13, 2015 at 12:06pm — No Comments


Influencer
Mobile Takeover: Always Connected

Stay Connected to Your Consumers

Are you mobile?

The mobile industry is not just booming; it’s taking over completely.

  • 90% of smartphone users are online via their smartphone.…
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Added by Joseph Little on November 10, 2015 at 12:35pm — No Comments


Influencer
Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…

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Added by Joseph Little on November 6, 2015 at 1:07pm — No Comments


Influencer
3 Innovative Ways to Improve Your Dealership’s Customer Experience: Can I Have a Pedicure With My Oil Change Please?

service

Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product…

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Added by Larisa Bedgood on October 29, 2015 at 10:30am — 2 Comments


Influencer
Is Spreading the Sales Process Out the Answer to Excellent CSI?

A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car…

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Added by Mike Gorun on October 27, 2015 at 6:03am — No Comments


Influencer
B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…

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Added by sara callahan on October 26, 2015 at 6:19am — 1 Comment

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