Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.
Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…Continue
Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments
I recently participated in a customer service loyalty conference – the FCA MOPAR Parts & Service Conference – and it was wonderful as I watched a sales through service…Continue
Added by Tom Cannata on October 21, 2016 at 5:38am — No Comments
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.
Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.”…Continue
Added by Alexia Henson on October 20, 2016 at 6:25am — No Comments
Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle of customers over the course of a week. Sales days…Continue
Added by Alexia Henson on July 29, 2016 at 8:07am — No Comments
If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count. Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership. Where do you begin? How…Continue
Added by Joey Little on October 20, 2015 at 12:30pm — No Comments
Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven.
The majority of AutoCon’s speakers and trainers are actual…Continue
Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase a television or other hot holiday item and save money. For many, it’s the thrill of the hunt. However, it’s estimated that consumers will spend half of their holiday…Continue
Added by sara callahan on November 27, 2013 at 4:04am — No Comments
As I’m sure you’re aware, this week saw the annual return of Shark Week on the Discovery channel. In its 26th season, the summer-event has gained a cult-like following for the Discovery Channel. According to the Today show, this single week of…Continue
In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from being wined and dined as a dealership employee to doing the wining and dining for dealership…Continue
Added by Arnold Tijerina on August 7, 2013 at 6:09am — No Comments
Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.
The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…Continue
Added by Arnold Tijerina on February 26, 2013 at 7:09am — No Comments
Extinction? Scientists say the fossil record of bones indicates several sudden mass extinctions of life during the history of the earth, called…Continue
If you have a customer that scores a 620 and wants to buy a 2004 pickup with 114k miles on it we can get you 72 months.
If you have a customer that scores a 0 but has a home and some job time, that would be us. We fund up to 120% and have rates as low as 4% for better scoring customers. No dealer agreement, after the approval we FedEx you a check. Contact me and I will send you…Continue
Added by Alan Ault on March 8, 2011 at 4:14pm — No Comments
Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to sending out fliers.
That's when you should sit down and figure out…Continue
Added by Jody DeVere on November 17, 2008 at 9:00am — No Comments
The Women's Automotive Association International is proud to present the 2008 Professional Achievement Award to Susan Scarola President & CEO of DCH Auto Group on Thursday November 20th, 2008 in Los Angeles at the Biltmore Hotel during the LA Auto Show preview days.