Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'equity' (9)

For a Profitable Service Department, Don’t Get Tired of Tires!

91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers?

 

Tire sales can easily distinguish your dealership from its competition and decrease defection, but only if they are promoted and sold differently than how…

Continue

Added by Brett Sutherlin on December 17, 2018 at 7:21am — No Comments


Influencer
Selling Off the Service Drive Using Soft Pull and Equity Technology

One of the fastest growing practices that dealerships are utilizing to increase sales is prescreening a Service Customer that has either made an appointment to have work done on a vehicle or just shows up. In addition, there are numerous companies that offer equity calculations not only on vehicles that bought from the…

Continue

Added by Ken Luna on December 8, 2015 at 6:48am — No Comments


Influencer
Kill Spooky Month-Ends

Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff. 

Thinking about Halloween at the end of the month brought to…

Continue

Added by Jeff Cotton on October 9, 2014 at 6:44am — No Comments


Influencer
An Rx for Rosier Pre-Owned Inventory

How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best? 

Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …

Continue

Added by Jeff Cotton on August 26, 2014 at 9:00am — No Comments

Invitation Only - RSVP IMMEDIATELY

What if there was a way to increase deliveries by 20% without spending tens of thousands on advertising, staffed events, mailers, etc.?  Suppose these sales would be simpler, at higher grosses, and totally controlled by the dealership?  And, unlike any other marketing service, what if you could prove the value of the service by tracking deliveries and gross and comparing it to your current methods?  Now, imagine being able to do this 24/7 from anywhere in the world.

How does this…

Continue

Added by John Fuhrman on May 21, 2014 at 5:35am — No Comments


Influencer
Convert Service to Sales: Now!

RedBumper is quickly becoming the tool of choice!

 

By: Hillis Emanuelson

 

What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.

Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…

Continue

Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments

DMEautomotive Helps Dealers Provide Customers with ‘Best Chance’ to Buy a New Vehicle

Best Chance Equity Communications from DMEautomotive automatically identifies and markets to customers “in equity” with current vehicle; helps dealers increase valuable late-model used inventory and generate new vehicle sales

 

Daytona Beach, FL -- December 15, 2011 – …

Continue

Added by Crystal Hartwell on December 15, 2011 at 5:14am — No Comments

What Can Auto Dealers Learn From Prussia And The War of 1806?

Under Frederick the Great, the Prussian army was considered by many to be the finest fighting force in Europe. To behold their perfectly honed war strategies and flawless battle march was to strike both fear and awe in their enemies. In fact, many would consider the Prussian army to be one of history's most prolific fighting machines.…

Continue

Added by David Johnson on April 12, 2010 at 7:00pm — No Comments

Branding 101?...Not Until You Understand And Have A Brand

What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?



Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue

Added by Gary May on January 11, 2009 at 11:38pm — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Best VPN

Posted by Christie on March 22, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service