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Paul Potratz's Blog Posts Tagged 'engine' (6)

What is SEO and How is it Changing?

Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments

Google Boost: Simplified Pay-Per-Click for Busy Auto Dealers



Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…

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Added by Paul Potratz on March 10, 2011 at 2:35pm — 2 Comments

Focus on the Goal in Your Dealership's SEM



What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.



An…

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Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments

Running an Ethical PPC Campaign for Your Dealership

Running an Ethical PPC Campaign for Your Dealership



Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

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Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments

It’s Best to Stay with the Gorilla-Facebook for Automotive Advertising

The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to

stay ahead of current trends. Although it’s beneficial to stay

knowledgeable in the shifting social media arena, using the 1,000 pound

Gorilla (Facebook) to its maximum potential will provide a dealership

with the biggest return on investment.



As we already know, Facebook is the world’s largest social networking…

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Added by Paul Potratz on November 15, 2010 at 7:55am — No Comments

Social Media Meets Search Engine

Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.



This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more… Continue

Added by Paul Potratz on November 9, 2010 at 12:35pm — No Comments

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