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All ADM Blog Posts Tagged 'engine' (78)

4 Incredibly Effective SEO Tactics You're Still Not Using

By Steve Murphy

Let’s face it: search engine optimization is getting harder every day. More companies are incorporating SEO into their marketing mix as customers continue to flock to the web to purchase, research and review their favorite products and services. With limited real estate on the first page of search engine results, it’s crucial to employ creative content and…

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Added by Stephen Murphy on July 12, 2012 at 7:13am — No Comments

Reputation Management: Have You Read the Reviews?

Reputation Management is, and has been, quite the hot topic in business for some time, yet the “proper etiquette” isn’t always clear for most. Now that Yelp is to be among the review forums that allow you to counteract negative reviews, it’s time for a quick brush-up on online review management so that this new development works to your advantage – because mishandling negative feedback can only make it exponentially worse.

To state the…

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Added by Camille Forte on February 20, 2012 at 8:08am — No Comments

DiscountBomb.Com Discount Offer/Visitor Conversion Toolbox For Sales and Service

It’s no big secret that saturated mail brings in customers with a high upfront investment, and no matter if your campaign includes discount offers/specials, free prizes and even a FREE CAR GIVEAWAY, it is still a high risk maneuver in the present economy.   Media Ad Group has completed development on an online version of an exciting consumer take-action component that enhances your marketing efforts and white labeled to fit your business model. Controlled costs are realized with 3…
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Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments

Keep your site content fresh and rank higher on Google

Google’s recent Freshness Updateis designed to give more weight to “fresh” website content on certain queries. Google has always rewarded fresh content, but last month’s update has given freshness even more emphasis in its ranking algorithm.

Google has been pretty clear about which searches will rely heavily on fresh content. For example:

  • Recent events…
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Added by Greg Gifford on December 15, 2011 at 7:05am — No Comments

Google: SEO is NOT Spam

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy.



According to Matt Cutts, the head of Google's web spam fighting team, his company does not consider SEO to be spam.  "We don't consider SEO to be spam," and SEO is a "valid way to help people find what…

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Added by Ali Amirrezvani on October 31, 2011 at 12:23pm — No Comments

Keep Your Dealer Site on the Top of Google’s SERP

There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms.  Below are some things that could cause your car dealership website to be…

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Added by Ali Amirrezvani on August 5, 2011 at 7:04am — 2 Comments

Tips for Taking a Fresh Look at Your Dealership SEO

The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing efforts.

 

Determine Which Keywords You Should be Targeting – Working with your…

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Added by Ali Amirrezvani on July 27, 2011 at 12:43pm — No Comments

Can Your Dealer’s Website Provider Really Provide?

In his blog post for L2T Media, John highlights 6 of the main dealer website provider crimes again search marketing followed by 6 of the biggest advantages that a digital agency can offer.  

 

A lot of our clients have been tempted by the promise of one-stop shopping from their dealer website providers. A website, paid search campaign and SEO services from one…

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Added by Jack Thornburg on July 20, 2011 at 12:07pm — No Comments

Google Boost: Simplified Pay-Per-Click for Busy Auto Dealers



Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…

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Added by Paul Potratz on March 10, 2011 at 2:35pm — 2 Comments

Focus on the Goal in Your Dealership's SEM



What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.



An…

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Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments

Running an Ethical PPC Campaign for Your Dealership

Running an Ethical PPC Campaign for Your Dealership



Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

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Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments

It’s Best to Stay with the Gorilla-Facebook for Automotive Advertising

The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to

stay ahead of current trends. Although it’s beneficial to stay

knowledgeable in the shifting social media arena, using the 1,000 pound

Gorilla (Facebook) to its maximum potential will provide a dealership

with the biggest return on investment.



As we already know, Facebook is the world’s largest social networking…

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Added by Paul Potratz on November 15, 2010 at 7:55am — No Comments

Social Media Meets Search Engine

Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.



This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more… Continue

Added by Paul Potratz on November 9, 2010 at 12:35pm — No Comments

Google's Gone Paper



Google's Gone Paper



Last month I received a card in the mail that was better than any piece of mail I've received in the past month. A letter from Google! (I think I'm gonna frame it)…

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Added by Tim Jennings on January 18, 2010 at 6:00pm — 10 Comments

Ever wonder how to create effective videos on a shoestring budget?



Have you ever wonder how to create effective videos on a shoestring budget? If you have I can help you! At the very first Digital Dealer Conference in 2006 Phil Sura of Unity Works Media presented his video products and they blew me away. The challenge was the cost. The software would read the speed of connection of the end user and serve up the proper size video for smooth viewing. It took me 6 months to get my owner to send… Continue

Added by Tim Jennings on December 31, 2009 at 10:30pm — 5 Comments


Dealer
Free Search Engine Traffic: Are You Getting Your Fair Share?

98% of web surfers use search engines. In fact, you probably have one as your homepage. According to public traffic stats, Google is number one right now, followed by Yahoo!, MSN, and Ask.





You should be able to guess where I am going with this…





Search engine advertising has always been the best way to get visitors to your website; and always will be.





Why?





First of all, natural search engine traffic is free; and second of all,… Continue

Added by Jason C on May 19, 2009 at 11:59am — No Comments

SEO Link Quality Vs Link Quantity

Hello all, I have been getting a lot of questions lately about links, everyone wants them and there seems to be some fundamental misunderstandings at times about what an ideal link is, and how links effect search engine rankings. I blogged about it, and then made a video to share out on a few sites. I didn't want to post the same article all over the web so I went with video instead. If you choose you can read the article on… Continue

Added by Indie Results on April 3, 2009 at 12:36pm — No Comments

Why Do You Use PPC-No Seriously Tell Me?

I am going to make my best case for why PPC is a total waste of money in the automobile industry, and I invite you, the dealerships, or PPC salespeople to join the fun and make your case. This should be some fun, let’s keep it clean, and professional. In the interest of full disclosure I of course sell SEO, in many ways a direct competitor for PPC marketing dollars. (Even though we don’t agree with the logic) We do feel dealerships should do some PPC, as well as SEO, the problem we see are so… Continue

Added by Indie Results on November 26, 2008 at 8:30am — 9 Comments

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