Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By Steve Murphy
Let’s face it: search engine optimization is getting harder every day. More companies are incorporating SEO into their marketing mix as customers continue to flock to the web to purchase, research and review their favorite products and services. With limited real estate on the first page of search engine results, it’s crucial to employ creative content and…Continue
Added by Stephen Murphy on July 12, 2012 at 7:13am — No Comments
Reputation Management is, and has been, quite the hot topic in business for some time, yet the “proper etiquette” isn’t always clear for most. Now that Yelp is to be among the review forums that allow you to counteract negative reviews, it’s time for a quick brush-up on online review management so that this new development works to your advantage – because mishandling negative feedback can only make it exponentially worse.
To state the…Continue
Added by Camille Forte on February 20, 2012 at 8:08am — No Comments
Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments
Google’s recent Freshness Updateis designed to give more weight to “fresh” website content on certain queries. Google has always rewarded fresh content, but last month’s update has given freshness even more emphasis in its ranking algorithm.
Google has been pretty clear about which searches will rely heavily on fresh content. For example:
Added by Greg Gifford on December 15, 2011 at 7:05am — No Comments
For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website. Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy.
According to Matt Cutts, the head of Google's web spam fighting team, his company does not consider SEO to be spam. "We don't consider SEO to be spam," and SEO is a "valid way to help people find what…Continue
Added by Ali Amirrezvani on October 31, 2011 at 12:23pm — No Comments
There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines. Google is earnest in their mission to provide the most relevant content to their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms. Below are some things that could cause your car dealership website to be…Continue
The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting. Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing efforts.
Determine Which Keywords You Should be Targeting – Working with your…Continue
Added by Ali Amirrezvani on July 27, 2011 at 12:43pm — No Comments
In his blog post for L2T Media, John highlights 6 of the main dealer website provider crimes again search marketing followed by 6 of the biggest advantages that a digital agency can offer.
A lot of our clients have been tempted by the promise of one-stop shopping from their dealer website providers. A website, paid search campaign and SEO services from one…
Added by Jack Thornburg on July 20, 2011 at 12:07pm — No Comments
Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…Continue
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments
Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…Continue
Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments
The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to
stay ahead of current trends. Although it’s beneficial to stay
knowledgeable in the shifting social media arena, using the 1,000 pound
Gorilla (Facebook) to its maximum potential will provide a dealership
with the biggest return on investment.
As we already know, Facebook is the world’s largest social networking…Continue
Added by Paul Potratz on November 15, 2010 at 7:55am — No Comments
Added by Paul Potratz on November 9, 2010 at 12:35pm — No Comments
Google's Gone Paper
Last month I received a card in the mail that was better than any piece of mail I've received in the past month. A letter from Google! (I think I'm gonna frame it)…
Added by Jason C on May 19, 2009 at 11:59am — No Comments
Added by Indie Results on April 3, 2009 at 12:36pm — No Comments