Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same…Continue
Added by Brian Cox on September 16, 2014 at 5:00am — No Comments
David Ogilvy once said, “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.” Ogilvy has been called “the father of advertising” and if the Internet is anything, it is…Continue
What is SEO?
Search engine optimization (SEO) is a way of making a web page or website more visible or easy to find when searching. This is done by implementing ways that make the site to achieve higher rankings.There are a number of reasons as to why search engine optimization can prove to be hard for some businesses.…Continue
Added by Manny Luna on September 2, 2014 at 11:30pm — No Comments
An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”
Did you catch that? The keys to that question are the…Continue
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.
If the searcher is not taken directly to the content they…Continue
Added by Brian Cox on August 25, 2014 at 4:00am — No Comments
One common mistake I have noticed consistently in Google AdWords & Bing campaigns…Continue
Added by Dmitriy Gamarnik on August 11, 2014 at 8:08am — No Comments
Digital publishing of content is helping companies of all sizes to connect with different demographics of consumers. Car dealerships, auto repair companies and resellers are using online publishing tools to increase readership on websites. Creating a blog is easier than ever on the Internet and learning how to make a car…Continue
Added by Merry Gomes on July 2, 2014 at 12:33am — No Comments
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments
The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings…Continue
Added by sara callahan on February 26, 2014 at 6:35am — No Comments
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…Continue
Added by Michael Cirillo on December 10, 2013 at 1:06pm — No Comments
SEO is ruining the car business.
Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A…Continue
Google can’t seem to make up their minds...
That being said, they sneakily introduced a change that I believe most businesses (and consumers)…Continue
Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
This caught my eye, I hope you are as energized by this kind of innovation as I am. For me, it is an exciting harbinger of things to come in the not too distant future.
Added by Joe Schwartz on January 14, 2013 at 8:30pm — No Comments
Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step,…Continue
The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence. Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…Continue
Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your …Continue
Added by Timothy Martell on December 6, 2012 at 7:30am — No Comments
Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece…Continue
Added by Timothy Martell on December 4, 2012 at 6:30am — No Comments
It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a search engine optimization strategy to focus on a single image…Continue
Added by Timothy Martell on November 16, 2012 at 6:30am — No Comments