Professional Community for Car Dealers, Automotive Marketers and Sales Managers
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…
Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Added by Paul Potratz on August 23, 2016 at 8:24am — No Comments
The condition of the engine in your vehicle will determine how well it runs and how long the car lasts. Although many car owners make it a point to wash the vehicle or get the oil changed, the engine often needs more attention to run at its maximum efficiency. To improve…Continue
Added by Lizzie Weakley on January 27, 2016 at 11:30am — No Comments
High-quality educational content has many great benefits... However, is it better to keep the content on…Continue
Added by sara callahan on November 11, 2015 at 5:00am — No Comments
Regular maintenance is absolutely imperative if you want your diesel recreational vehicle (RV) to serve you for some good number of years. Diesel engines require no ignition tune ups or major repair to last longer; they only entail regular low cost-preventive maintenance that can pay big dividends in the long run. Here are 10 maintenance tips that will help to keep your diesel engine motor home at top-notch condition.
Added by tony croose on June 12, 2015 at 2:20am — No Comments
Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website.
Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are…Continue
Added by Manny Luna on May 6, 2015 at 11:00pm — No Comments
Advancement in technology has led to various developments. One such development has taken place in the world of cars. We are aware of the fact that each and every day, car part is getting modified. But extreme modification has taken place with the discovery of hybrid cars.
Hybrid vehicles are a recent vehicle that makes use of distinct sources to make the vehicle run. The term hybrid vehicles refer to hybrid electric vehicle (HEVs). By combining more than one electric motors and…Continue
Added by Rahul Paul on November 7, 2014 at 4:51am — No Comments
Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same…Continue
Added by Brian Cox on September 16, 2014 at 5:00am — No Comments
David Ogilvy once said, “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.” Ogilvy has been called “the father of advertising” and if the Internet is anything, it is…Continue
What is SEO?
Search engine optimization (SEO) is a way of making a web page or website more visible or easy to find when searching. This is done by implementing ways that make the site to achieve higher rankings.There are a number of reasons as to why search engine optimization can prove to be hard for some businesses.…Continue
Added by Manny Luna on September 2, 2014 at 11:30pm — No Comments
An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”
Did you catch that? The keys to that question are the…Continue
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.
If the searcher is not taken directly to the content they…Continue
Added by Brian Cox on August 25, 2014 at 4:00am — No Comments
One common mistake I have noticed consistently in Google AdWords & Bing campaigns…Continue
Added by Dmitriy Gamarnik on August 11, 2014 at 8:08am — No Comments
Digital publishing of content is helping companies of all sizes to connect with different demographics of consumers. Car dealerships, auto repair companies and resellers are using online publishing tools to increase readership on websites. Creating a blog is easier than ever on the Internet and learning how to make a car…Continue
Added by Merry Gomes on July 2, 2014 at 12:33am — No Comments
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments
The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings…Continue
Added by sara callahan on February 26, 2014 at 6:35am — No Comments
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…Continue
Added by Michael Cirillo on December 10, 2013 at 1:06pm — No Comments
SEO is ruining the car business.
Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A…Continue
Google can’t seem to make up their minds...
That being said, they sneakily introduced a change that I believe most businesses (and consumers)…Continue
Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue