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All ADM Blog Posts Tagged 'engine' (60)


Influencer
The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…

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Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments


Vendor
Google Tax: Should you turn off Branded Paid Search Keywords?

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.

So what is “Google…

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Added by Steve White on January 9, 2017 at 6:36am — No Comments


Influencer
3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without…

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Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments


Influencer
Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This…

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Added by Paul Potratz on December 23, 2016 at 7:00am — No Comments


Influencer
Tag... You're it!

Have you ever heard of Google Tag Manager?

If you haven’t, you’re losing customers!

There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to…

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Added by Paul Potratz on December 16, 2016 at 2:00pm — No Comments


Influencer
Ad Agency Develops New Apprenticeship Program

Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.

 

The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency.  Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…

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Added by Paul Potratz on December 14, 2016 at 10:39am — No Comments


Influencer
Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what…

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Added by Paul Potratz on December 9, 2016 at 10:30am — No Comments


Influencer
How to Optimize for Voice Search

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…

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Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments


Influencer
Using Content as a Sales Tool

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.

Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…

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Added by sara callahan on October 19, 2016 at 6:30am — 2 Comments


Influencer
Are You Going Extinct?

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?

Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. 

It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…

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Added by Paul Potratz on October 4, 2016 at 9:00am — No Comments


Influencer
Sign up For Our Complimentary Webinar!

What can the power of a custom website do for you?

So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.

Click here to sign up for our website on customization!

Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments


Influencer
Are You Ready For Cross-Device Remarketing?

Have you ever done research on your mobile device for something you really want to purchase?

Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally…

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Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments


Influencer
What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex…

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Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments


Influencer
How to Improve Your Blog

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

We’d love to hear…

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Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments


Influencer
What's Mobile-Geddon?

Mobile-geddon is upon us!

As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…

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Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments


Influencer
Are You Creating Urgency?

Have you ever gotten an email from a retail store saying the sale is one day only?

This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.

Customers who feel a sense of…

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Added by Paul Potratz on September 2, 2016 at 12:30pm — No Comments


Influencer
Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.



LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…

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Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments


Influencer
Is Your Phone Ringing?

Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…

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Added by Paul Potratz on August 23, 2016 at 8:24am — No Comments


Agency
3 Ways to Help your Car Engine Run at Maximum Efficiency

The condition of the engine in your vehicle will determine how well it runs and how long the car lasts. Although many car owners make it a point to wash the vehicle or get the oil changed, the engine often needs more attention to run at its maximum efficiency. To improve…

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Added by Lizzie Weakley on January 27, 2016 at 11:30am — No Comments


Influencer
Content Marketing: Is It Better to Keep It or Give It Away?

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them.

High-quality educational content has many great benefits... However, is it better to keep the content on…

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Added by sara callahan on November 11, 2015 at 5:00am — No Comments

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