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All ADM Blog Posts Tagged 'engagement' (186)

Reducing Service Lane No-Shows

While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show isn’t the ideal way to get that extra time. Rather, no-shows throw everyone off and can take quite a toll on both your shop’s workflow and your bottom line.

Here are two holistic approaches to reducing no-shows…

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Added by Stephen Coambes on August 8, 2019 at 7:09am — No Comments

Stuck for Website Content Ideas? Try This!

One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up with content ideas that will be of interest to your audience.

 

Pounding your head against a desk,…

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Added by Brett Sutherlin on July 25, 2019 at 7:00am — No Comments

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

 

According to Social Media Today,…

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Added by Paul Moran on July 16, 2019 at 7:25am — No Comments

4 Tips for Creating Engaging Social Media Content

Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…

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Added by Paul Moran on May 30, 2019 at 7:22am — No Comments

Our Second Chance

We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?

 

In a slower market, our online reputation can impact be the…

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Added by Carol Marshall on May 1, 2019 at 7:34am — No Comments

To Script or Not to Script? That Is the Question

When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.

 

Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.

 

The person that is making the video,…

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Added by Timmy D. James on April 17, 2019 at 7:18am — 1 Comment

The Duality of Conferences

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their…

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Added by sara callahan on January 2, 2019 at 7:20am — No Comments

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

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Added by Todd Smith on November 29, 2018 at 7:00am — No Comments

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

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Added by Todd Smith on November 13, 2018 at 8:47am — No Comments

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers.

Not just another third-party listing site, Facebook…

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Added by Todd Smith on October 30, 2018 at 7:00am — No Comments

What We’ve Got Here is a Failure to Communicate!







Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.

 

In the car shopping process…

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Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…

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Added by Todd Smith on September 20, 2018 at 7:00am — No Comments

Don’t Let Technology Make Your Customers Run for the Hills!

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.

 

A customer ordered some copper from a business that promised it to be of the highest…

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Added by Todd Smith on September 6, 2018 at 7:04am — No Comments

Stop Chasing Squirrels: The More You Know, the More You Sell

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity of gaining information.[1] He also knew…

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Added by Todd Smith on August 30, 2018 at 7:02am — No Comments

Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.

Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illustrate, the waves are so big and heavy that you can’t just paddle out. I take this boat out and paddle to ride my first…

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Added by Todd Smith on August 23, 2018 at 6:54am — No Comments

Are You Lonely in Your Communication with Customers?

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate…

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Added by Todd Smith on August 16, 2018 at 6:30am — No Comments

What Does Chat Have to Do with 867-5309?

Jenny.

 

Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.

 

For dealerships, customer information is only the beginning of…

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Added by Todd Smith on August 10, 2018 at 8:39am — No Comments

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.

 

In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…

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Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…

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Added by sara callahan on June 28, 2018 at 6:30am — No Comments

Content Doesn’t Have to Be Scary!

Great content comes in several forms.

However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when…

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Added by sara callahan on May 24, 2018 at 6:30am — No Comments

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