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All ADM Blog Posts Tagged 'engagement' (74)


Influencer
Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments


Influencer
What's holding your business back?





How do you see your business growing to meet the changing

demands of your customers?
 

In this week's Think Tank Tuesday, I'm joined by the

Director of the Association of Danish…
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Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments


Influencer
How One Dealership Found the Recipe for Success in Customer Engagement

Getting your customer’s attention and engaging with them can be a tough task these days.

There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

 

Social media reach has decreased, digital marketing is ever more…

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Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments


Influencer
Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…

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Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments


Influencer
Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.



Comment below for future Think Tank…

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Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments


Influencer
A New Way to Measure Engagement

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.

If you plan on getting the most out of your website, this week's Hard Facts…

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Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments


Influencer
Loyalty Is Much More Than a Transaction

According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a…

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Added by Mike Gorun on April 12, 2016 at 4:57am — 1 Comment

Getting Customers to Engage a Dealers’ Web Page

I visit and review at least 100 automobile dealer’s website every day. It has become clear to me that every dealer is doing a variety of things to get customers to knock on their door, to engage with the dealer and give the dealer permission to make contact with the customer. Big red buttons that say “Apply Now!” Or…

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Added by Ron Ingram on March 8, 2016 at 5:26am — No Comments


Influencer
For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…

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Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments


Influencer
Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business.

You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…

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Added by sara callahan on December 17, 2015 at 6:30am — No Comments


Influencer
Communication & Engagement: Friends for Life Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to hav…

Communication & Engagement: Friends for Life

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in…

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Added by Joey Little on October 19, 2015 at 1:43pm — No Comments


Influencer
Is The Decline In Facebook Page Reach Actually A Good Thing?

Remember the good old days when your Facebook audience actually saw the content you posted on your Facebook page? If you’re a social media person, you’ll know what a rush it was to see your content engaged with. As the likes, comments and shares piled up on a piece of content, a sense of…

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Added by Paul Moran on October 16, 2015 at 5:00am — No Comments


Influencer
Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…

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Added by Paul Moran on June 30, 2015 at 5:30am — No Comments


Influencer
Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.

 

To add to this issue of trust, in many dense markets,…

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Added by David Metter on June 19, 2015 at 5:30am — No Comments


Influencer
The Pursuit of Happiness: Creating Engaged Employees

Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and…

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Added by Richard Holland on June 18, 2015 at 5:00am — No Comments


Influencer
Could Periscope Be In Your Dealership’s Marketing Future?

In today’s fast-paced world, new technology is constantly being developed that provides auto dealers with new and innovative ways to connect with customers. The days of index cards and Outlook as a CRM are long gone. Now we have robust technology that makes it a simple process to connect with customers on…

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Added by Paul Moran on June 10, 2015 at 6:30am — No Comments


Influencer
How to Use Video to Turn Leads Into Shows

All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are…

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Added by Timmy D. James on June 8, 2015 at 6:00am — 2 Comments


Influencer
Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this,…

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Added by Paul Moran on May 29, 2015 at 5:30am — No Comments


Influencer
Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…

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Added by sara callahan on May 13, 2015 at 6:00am — No Comments


Influencer
LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient.

As LinkedIn cannot read the messages, it had to formulate a…

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Added by sara callahan on December 24, 2014 at 6:00am — No Comments

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