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All ADM Blog Posts Tagged 'engagement' (66)


Influencer
For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…

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Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments


Influencer
Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business.

You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…

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Added by sara callahan on December 17, 2015 at 6:30am — No Comments


Influencer
Communication & Engagement: Friends for Life Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to hav…

Communication & Engagement: Friends for Life

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in…

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Added by Joseph Little on October 19, 2015 at 1:43pm — No Comments


Influencer
Is The Decline In Facebook Page Reach Actually A Good Thing?

Remember the good old days when your Facebook audience actually saw the content you posted on your Facebook page? If you’re a social media person, you’ll know what a rush it was to see your content engaged with. As the likes, comments and shares piled up on a piece of content, a sense of…

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Added by Paul Moran on October 16, 2015 at 5:00am — No Comments


Influencer
Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…

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Added by Paul Moran on June 30, 2015 at 5:30am — No Comments


Influencer
Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.

 

To add to this issue of trust, in many dense markets,…

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Added by David Metter on June 19, 2015 at 5:30am — No Comments


Influencer
The Pursuit of Happiness: Creating Engaged Employees

Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and…

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Added by Richard Holland on June 18, 2015 at 5:00am — No Comments


Influencer
Could Periscope Be In Your Dealership’s Marketing Future?

In today’s fast-paced world, new technology is constantly being developed that provides auto dealers with new and innovative ways to connect with customers. The days of index cards and Outlook as a CRM are long gone. Now we have robust technology that makes it a simple process to connect with customers on…

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Added by Paul Moran on June 10, 2015 at 6:30am — No Comments


Influencer
How to Use Video to Turn Leads Into Shows

All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are…

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Added by Timmy D. James on June 8, 2015 at 6:00am — 1 Comment


Influencer
Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this,…

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Added by Paul Moran on May 29, 2015 at 5:30am — No Comments


Influencer
Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…

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Added by sara callahan on May 13, 2015 at 6:00am — No Comments


Influencer
LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient.

As LinkedIn cannot read the messages, it had to formulate a…

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Added by sara callahan on December 24, 2014 at 6:00am — No Comments


Influencer
R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in…

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Added by Paul Mirek on December 10, 2014 at 10:30am — 13 Comments


Influencer
How to Cash-in on Your DMS Data

Question: How much money is sitting in your Dealership Management System (DMS) right now?

 

Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects for future sales.

 …

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Added by Matt Rodeghero on December 5, 2014 at 1:16pm — No Comments

Three Tips to Boost Email Collection Rates

A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.

 …

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Added by Jennifer Kras on November 12, 2014 at 8:36am — No Comments


Influencer
Did Facebook Just Bring Down The Hammer on Brand Content?

In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…

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Added by sara callahan on November 10, 2014 at 3:33am — 2 Comments


Influencer
Why Video Is Important For Your Marketing Strategy

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in…

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Added by Brian Cox on October 27, 2014 at 5:00am — No Comments


Influencer
AutoLoop Welcomes Sales Rep Sean Donovan

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing,…

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Added by Graham Annett on October 21, 2014 at 10:34am — 1 Comment


Influencer
Mobile that Sells Like Hotcakes

If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips. 

It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…

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Added by Jeff Cotton on September 30, 2014 at 1:11pm — No Comments


Influencer
How to Tame the Bull Named Facebook

In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in…

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Added by Timmy D. James on September 8, 2014 at 4:30am — No Comments

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