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All ADM Blog Posts Tagged 'engagement' (43)

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments

How Facebook Newswire Could Transform Your Content Marketing

Last Thursday, Facebook Launched Facebook Newswire

In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to…

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Added by sara callahan on May 2, 2014 at 6:00am — 1 Comment

Overwhelmed Employees Affect Engagement

An interesting article on the Forbes website shared the results of a recent study by Deloitte Global Human Capital Trends. The study was the result of an extensive…

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Added by Richard Holland on March 20, 2014 at 6:56am — 12 Comments

Stop Thinking in Third Person

Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer businesses new ways to reach out to the world and attract new customers – whether that’s through online media, social media platforms, mobile ads or database mining.…

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Added by Mike Gorun on February 4, 2014 at 1:06pm — No Comments

Live chat is key cog in Continuous Customer Engagement

When should you be adding prospects to your pipeline and nurturing current customers? Pretty much always. Continuous Customer Engagement, or CCE, is more important than ever in this era of nonstop information flow and social media. Positive and negative comments flow at the speed of data and can leave a mark more permanent than an ink tattoo.…

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Added by Big Tom LaPointe on January 20, 2014 at 5:30pm — No Comments

Will You Fight To Win A Customer?

The battle for customers in the automotive industry is hyper-competitive.

Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer. 

 …

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Added by Richard Holland on December 12, 2013 at 5:00am — 6 Comments

How To Be A Player: 11 Ways To Improve Your Klout Score

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…

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Added by Terry Lancaster on November 12, 2013 at 8:30am — 14 Comments

Outsourced Social Media: How to Choose the Perfect Partner

Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a…

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Added by sara callahan on October 24, 2013 at 6:14am — No Comments

Cut Through The Noise: 7 Tips On How To Have Social Media Success At Conferences

As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time,…

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Added by sara callahan on August 14, 2013 at 5:16am — 2 Comments

Interact or Die

Is your social presence collecting dust?

Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is…

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Added by Penny Vettel on June 17, 2013 at 8:00pm — 3 Comments

Yes, Steak Knifes Do Sell Cars

Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful. 

As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one  tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife? 

Another…

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Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments

Building Up Employees’ Loyalty and Engagement: What I Like About You

When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.

Yet when it comes to building loyalty, whether in customers, coworkers or…

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Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments

6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…

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Added by J.D. Rucker on January 30, 2013 at 1:30pm — 6 Comments

The Fourth Commandment of Automotive Video Marketing: Be Social

When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch it. And what that does is lower guards. A viewer choosing to enter into a branded video experience is much more open to what it has to say. Pre-roll viewers--by comparison--are more…

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Added by Joe Schwartz on January 20, 2013 at 8:00am — No Comments

12 Need-to-Know Tips to Get You Started with VSEO [Automotive Video Marketing 101]

VSEO (Video search engine optimization) is both a key activity and, if executed well, a key value-driver for investing in automotive video marketing.  Car dealer marketing today can translate into a…

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Added by Joe Schwartz on January 11, 2013 at 6:13am — No Comments

How to Use Videos to Boost Sales, Relationships, and Your Reputation

Videos can be used in a lot of ways.

They can serve as sales presentations.

Videos can also simply be informative and help you build online popularity. There are many ways to use videos to your advantage. Ideas include:

  • New model demonstration videos
  • New employee introductions
  • Instructional  / how-to videos
  • Showroom tours, intros to your sales /…
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Added by Joe Schwartz on December 15, 2012 at 10:00am — No Comments

The Best Times to Post, Part III: The Two Types of Posting Personality Types

There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.

This is Part III of the series on timing. Please read…
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Added by J.D. Rucker on December 3, 2012 at 8:00pm — No Comments

Depth of Engagement vs Breadth of Impressions

In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement counts more and costs less than awareness.” What Bigham means by this statement, a variation on the Harvard…

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Added by Stephen Jackson on September 27, 2012 at 8:38am — No Comments

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