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All ADM Blog Posts Tagged 'engagement' (54)

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in…

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Added by Paul Mirek on December 10, 2014 at 10:30am — 13 Comments

How to Cash-in on Your DMS Data

Question: How much money is sitting in your Dealership Management System (DMS) right now?

 

Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects for future sales.

 …

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Added by Matt Rodeghero on December 5, 2014 at 1:16pm — No Comments

Three Tips to Boost Email Collection Rates

A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.

 …

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Added by Jennifer Kras on November 12, 2014 at 8:36am — No Comments

Did Facebook Just Bring Down The Hammer on Brand Content?

In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…

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Added by sara callahan on November 10, 2014 at 3:33am — 2 Comments

Why Video Is Important For Your Marketing Strategy

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in…

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Added by Brian Cox on October 27, 2014 at 5:00am — No Comments

AutoLoop Welcomes Sales Rep Sean Donovan

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing,…

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Added by Graham Annett on October 21, 2014 at 10:34am — 1 Comment

Mobile that Sells Like Hotcakes

If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips. 

It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…

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Added by Jeff Cotton on September 30, 2014 at 1:11pm — No Comments

How to Tame the Bull Named Facebook

In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in…

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Added by Timmy D. James on September 8, 2014 at 4:30am — No Comments

Get Your Customers Properly Engaged with Your Dealership

I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with…

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Added by Jon Lamb on August 24, 2014 at 1:50pm — No Comments

Help First, Sell Second with Chat

Selling comes naturally for many of us in the car business...

In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation,…

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Added by Jeffery Sterns on August 21, 2014 at 11:30pm — 8 Comments

Social Media Didn't Invent Customer Engagement

When we hear the word "engagement", most dealers and vendors instantly think about social media. The term has been overused in more social media presentations, articles, and sales pitches than just about any other word. You hear "engagement" more often than you hear "leads" or "sales" when the gurus…

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Added by Jon Lamb on August 10, 2014 at 11:22pm — 2 Comments

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments

How Facebook Newswire Could Transform Your Content Marketing

Last Thursday, Facebook Launched Facebook Newswire

In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to…

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Added by sara callahan on May 2, 2014 at 6:00am — 1 Comment

Overwhelmed Employees Affect Engagement

An interesting article on the Forbes website shared the results of a recent study by Deloitte Global Human Capital Trends. The study was the result of an extensive…

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Added by Richard Holland on March 20, 2014 at 6:56am — 12 Comments

Stop Thinking in Third Person

Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer businesses new ways to reach out to the world and attract new customers – whether that’s through online media, social media platforms, mobile ads or database mining.…

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Added by Mike Gorun on February 4, 2014 at 1:06pm — No Comments

Live chat is key cog in Continuous Customer Engagement

When should you be adding prospects to your pipeline and nurturing current customers? Pretty much always. Continuous Customer Engagement, or CCE, is more important than ever in this era of nonstop information flow and social media. Positive and negative comments flow at the speed of data and can leave a mark more permanent than an ink tattoo.…

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Added by Big Tom LaPointe on January 20, 2014 at 5:30pm — No Comments

Will You Fight To Win A Customer?

The battle for customers in the automotive industry is hyper-competitive.

Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer. 

 …

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Added by Richard Holland on December 12, 2013 at 5:00am — 6 Comments

How To Be A Player: 11 Ways To Improve Your Klout Score

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…

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Added by Terry Lancaster on November 12, 2013 at 8:30am — 14 Comments

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