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Amanda Meuwissen's Blog Posts Tagged 'engage' (4)

Personalization Equals Engagement



There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.



There are countless sites now for setting up monthly shopping options based around personal preference, so…

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Added by Amanda Meuwissen on February 25, 2014 at 9:02am — No Comments

Go Viral with YouTube Engagement

 

Many people who might otherwise be familiar with YouTube aren’t aware of the changes made recently to how videos go viral. It isn’t only about having an eye-catching thumbnail to rake in views. Hits alone don’t increase visibility anymore.

YouTube has changed how videos gain in popularity by combining hits, how long someone watches the video (so that actually finishing videos matters rather than just clicking a good image and being disappointed in…

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Added by Amanda Meuwissen on August 5, 2013 at 9:01am — No Comments

Intelligence for Optimal Channel Engagement

Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…



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Added by Amanda Meuwissen on December 6, 2012 at 9:30am — 2 Comments

The era of ‘big data’ is NOW

“Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data.”

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McKinsey & Company, a globally recognized management consulting firm, has been placing a lot of focus on ‘big data’ in…

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Added by Amanda Meuwissen on February 27, 2012 at 7:59am — 1 Comment

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