Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive…Continue
Added by Richard Holland on September 4, 2014 at 7:00am — No Comments
An interesting article on the Forbes website shared the results of a recent study by Deloitte Global Human Capital Trends. The study was the result of an extensive…Continue
I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the…Continue
Added by Mike Gorun on March 4, 2014 at 7:38am — No Comments
You are 100% responsible for your own attitude and motivation. Other people can inspire you but you have to decide if their words or actions motivate you. You can just as easily choose…Continue
Currently 92% of companies use social media as a recruiting tool.
So how do you differentiate your dealership to attract the best employees? There’s more to it than just posting your job opening on Facebook or LinkedIn. Engage the best applicants by considering the following…Continue
Added by Rebecca Ward on November 8, 2013 at 7:30am — No Comments
The Ritz-Carlton hotel chain has an exciting customer service policy that empowers every employee with $2,000 to satisfy any guest without approval. This isn’t a one-time power but it’s per incident. Some business…Continue
Added by Mike Gorun on October 22, 2013 at 6:25am — No Comments
In my sessions at conferences, I discuss the importance of measuring and holding employees accountable. Doing this consistently allows you to identify your top performers, check for consistency across areas of responsibility and identify employees and/or processes that may need…Continue
When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly…Continue
Added by Richard Holland on September 26, 2013 at 6:04am — No Comments
In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees…Continue
Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every…Continue
Added by Mike Gorun on July 16, 2013 at 6:32am — No Comments
In the automotive world, the bottom line is that many dealerships experience very high turnover rates with employees, especially in sales. Our world is one of high stress, long hours and feast or famine. (This might not be as true in the service departments.) However, the face of your dealership to a customer…Continue
Added by Mike Gorun on June 25, 2013 at 6:08am — No Comments
Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.
Dealer operators and their managers…Continue
Added by Mike Gorun on April 23, 2013 at 7:37am — No Comments
When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.
Yet when it comes to building loyalty, whether in customers, coworkers or…Continue
Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments
Look at your team. Let me describe one of your members and see if you can spot them.
They are not the most vocal of the group. They are on time, they…Continue
Today we’ve decided to feature a great blog by Ryan Holmes, CEO of Hootsuite, about why you should pay your employees to use social media on company time. Sounds crazy? Maybe. But according to Holmes, social media is not a…Continue
Added by Stephen Jackson on November 21, 2012 at 1:00pm — No Comments
To be a successful dealer these days, there’s no getting around the fact that you have to create an excellent shopping experience for the customer. Online user reviews and increased pricing transparency mean that customers can be choosy when they are deciding from which dealership to purchase their new vehicle.
There are many ways to create a welcoming environment in your dealership, but all the best practices in the world won’t do a lick of good if your front-line employees…Continue
Added by Mike Esposito on June 6, 2012 at 12:22pm — No Comments
One of my favorite comedians is Bill Engvall, who does the “here’s your sign” gags. (i.e. A buddy and I went fishing. When we got to the dock I pulled out a big string of bass. Some guy on the dock asks, “Hey, y’all catch them fish?” I said, “Nope. We talked ‘em into giving up. Here’s your sign!”)
As business managers and/or owners, we all like to think we’ve got a pulse on employee morale, which is a critical component to how successful a business is. As someone who makes a…Continue
Added by Mike Gorun on June 5, 2012 at 12:54pm — No Comments
How many people come to your dealership every week? 100, 250, 500?
What do you do for them?
With today's media and technology driven world the way you…
Added by Todd Katcher on March 28, 2012 at 7:36am — No Comments
Digital Signage. By definition this term means something as variable as putting information on a screen. This is accomplished through means such as inserting a flash card into a modern computer, attaching a computer and running a slideshow, or a full blown system that is managed through third party software and may even integrate with live television.
Digital Signage is often called by other names such as Kiosk, Digital Video, Marketing Board, or Digital Thingy. But…Continue
Added by Todd Katcher on March 16, 2012 at 7:10am — No Comments
ROI is for Losers
Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!
Are you so focused on ROI that you fail to see the “good will” benefits of your actions?
Not everything in life and dealerships is based on the return. I believe faith will…