Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing on VDPs is not important. In fact it is one of the most…
ContinueAdded by Stan Sher on April 14, 2013 at 12:05pm — No Comments
Added by Stan Sher on February 2, 2011 at 11:14am — 2 Comments
http://www.dealeretraining.com
http://dealeretraining.tumblr.com
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of…
Added by Stan Sher on February 2, 2011 at 10:05am — No Comments
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Automotive Digital Marketing
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