Stan Sher's Blog Posts Tagged 'email' (3)

VDPs Do Not Pay The Bills

The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing on VDPs is not important. In fact it is one of the most…

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Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments

Digital Response: Email – Call – Social Media

http://www.dealeretraining.com

http://dealeretraining.com

I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and… Continue

Added by Stan Sher on February 2, 2011 at 11:14am — 2 Comments

The Power of the Follow Up

http://www.dealeretraining.com

http://dealeretraining.tumblr.com

As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of…

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Added by Stan Sher on February 2, 2011 at 10:05am — No Comments

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