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All ADM Blog Posts Tagged 'email' (66)

Close 15% of Your Leads Every Month

I was inspired by a discussion on DrivingSales, an automotive social networking site, where an Internet Marketing Manager at a VW dealership was soliciting help on improving his closing percentage above its current consistent 10%.



This manager has a basic set of steps he follows, which are widely accepted as the best practice to… Continue

Added by Adam Ross on August 23, 2011 at 3:10pm — No Comments

Latest stats on Smartphone usage

Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.

Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly.  Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.

Used on a daily basis:

SMS 77%

Email 66%

Internet 59%

Facebook 50%

Branded Apps 25%

Twitter 15% (74% never use…

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Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 6

It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits.  For example, if I write about lead response times it’s because, unexplainably, LRT became an issue multiple times in my visits during the two weeks prior. 



The issue that revealed itself this time is Over-Thinking The Lead.  I had some poor mystery shops, and from stores that should know better and do better.  When we looked for a…

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Added by Trace Ordiway on June 12, 2011 at 12:25pm — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 5

I just discovered that in the past sixteen months I have launched more than 225 mystery shops.  Wow.  I didn’t realize there had been so many.



You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right?  I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.



So I’ve spent the last couple hours…

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Added by Trace Ordiway on May 29, 2011 at 8:47am — 2 Comments

Clicks, Rings, Cha-Ching: The Digital World Demands Good Phone Skills



Why Phone Rings Still Equal Cash Register Rings

“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.”

 

By…

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Added by Cobalt on April 29, 2011 at 1:22pm — 1 Comment

CONFESSIONS OF A MYSTERY SHOPPER - PT 2

Last week, while at a dealer client, and while reviewing the mystery shop I had just done for them, I flashed on a story told to me last year by one of my teammates.  First know that this was a pretty typical mystery shop – the shopper received 2 emails and 1 phone call before the store stopped contact attempts.  Now the story:



Bob was 13 years old, in middle school for the first time, and faced with having to ask a girl to an upcoming school dance.  Like a lot of 13 year old boys…

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Added by Trace Ordiway on April 17, 2011 at 8:00am — 1 Comment

CONFESSIONS OF A MYSTERY SHOPPER - PT 1

As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store.  I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one. 

 

Judging by some of the follow-up emails I get from dealerships today, many stores still have the…

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Added by Trace Ordiway on April 3, 2011 at 11:30am — 2 Comments

Your Auto Responders Should Leverage Links to Video Assets

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.

Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…

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Added by Brian Pasch on March 13, 2011 at 10:00am — 12 Comments

The 2010 U.S. Digital Year in Review

If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:

 

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review

 

What statistics surprise you, if any?  I think the 8% decline of…

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Added by Stan Bradbury on February 17, 2011 at 11:17am — No Comments

PRACTICAL CONSIDERATIONS FOR EMAIL MARKETING BY DMEautomotive

After reading a recent Facebook post by Hubspot “that Tuesdays at 11am is one of the worst possible times to send your email campaigns,” I started to take notice of how I reacted to emails as they entered my inbox.  You see, like you, I’m not only a marketer, but I’m also a consumer.  My various email inboxes are also inundated with communications from retail stores to technology and social media related…

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Added by Stacy Mueller on February 16, 2011 at 7:52pm — No Comments

Digital Response: Email – Call – Social Media

http://www.dealeretraining.com

http://dealeretraining.com



I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and… Continue

Added by Stan Sher on February 2, 2011 at 11:14am — 2 Comments

The Power of the Follow Up

http://www.dealeretraining.com

http://dealeretraining.tumblr.com

 

As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of…

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Added by Stan Sher on February 2, 2011 at 10:05am — No Comments

Snowed In? It's the Perfect Automotive Marketing Opportunity!

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…

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Added by Paul Potratz on February 1, 2011 at 11:15am — No Comments

The top-10 reasons why consumers following a company on Facebook

Top-10-Motivations-why-consumers-following-companies-on-facebook We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or… Continue

Added by VJ on January 11, 2011 at 12:22pm — No Comments

email… Part of a complete marketing plan.

Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.



But are we taking an easy way out that will end up hurting us more than helping us long term ?



I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing…

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Added by David Leger on December 3, 2010 at 6:00am — No Comments

Using the regular email to promote cars, service, finance etc

Your employees send e-mails everyday but none of the e-mails promote your business! This is what WrapMail does FOR FREE, and we do it

without changing any routines on the desktop. With WrapMail every employee and

every external email promotes your business and has links to your web-site

built in. ALL recipients of e-mails BUY CARS! There is no limit to…

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Added by Rolv Heggenhougen on October 4, 2010 at 12:46pm — No Comments

CityTwist news

Email marketing still strong despite social media thrust: Firms such as Boca Raton-based CityTwist continue to see increased business in economic downturn



Mar 01, 2010 (Sun Sentinel - McClatchy-Tribune Information Services via COMTEX) -- Social networking websites such as Facebook and Twitter are providing businesses with new ways to market their products to existing and future customers.



But as businesses rush to 'friend' and 'tweet' their way into… Continue

Added by David Javor on September 2, 2010 at 12:12pm — No Comments

golivewithcomf5.com will forever change your perception of what is possible in Video Marketing

http://www.comf5.com/img/lo/s_page_h1_bg.png); background-attachment: initial; background-origin: initial; background-clip: initial; background-color: initial; background-position: 0% 0%; background-repeat: no-repeat no-repeat; ">…
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Added by Mark Hourany on July 2, 2010 at 8:56pm — 4 Comments

Is your branding and your message getting through with your email?

Consider this... with the wide array of devices available to handle email (and social networking), screen/display size varies greatly from 32"+ monitors all the way down to the size of a cell phone display. Do you really want to have a 2-inch by 6 inch graphic of your dealership logo with all of your contact information at the top of your emails? What if the the pictures are blocked or awaiting the users approval prior to downloading?

If you embed your branding and contact…

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Added by Clyde Taylor on April 7, 2010 at 9:05am — No Comments

Geo-Targeted Electronic Direct Mail

We take pride in the Deliverability of Email. With over 10 years+ experience in this space, we have a sophisticated software application and the technology to mail into in the "Inbox". We guarantee 100% Deliverability of each email.

Pricing starts at $50 CPM (1000). ADM members get discount pricing with significant volume.

We will help you every step of the way..building the best list, best creative, best subject lines, etc...



• We are White Listed with all of the major ISP's… Continue

Added by David Javor on March 2, 2010 at 2:00pm — No Comments

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