Why Phone Rings Still Equal Cash Register Rings
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.Continue
Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…Continue
Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…Continue
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience &…Continue
Added by Larry Bruce on January 4, 2012 at 3:19am — No Comments
TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.
Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…Continue
Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments
Added by Adam Ross on August 23, 2011 at 3:10pm — No Comments
Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.
Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly. Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.
Used on a daily basis:
Branded Apps 25%
Twitter 15% (74% never use…Continue
Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments
It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits. For example, if I write about lead response times it’s because, unexplainably, LRT became an issue multiple times in my visits during the two weeks prior.
The issue that revealed itself this time is Over-Thinking The Lead. I had some poor mystery shops, and from stores that should know better and do better. When we looked for a…
Added by Trace Ordiway on June 12, 2011 at 12:25pm — No Comments
I just discovered that in the past sixteen months I have launched more than 225 mystery shops. Wow. I didn’t realize there had been so many.
You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right? I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.
So I’ve spent the last couple hours…
Last week, while at a dealer client, and while reviewing the mystery shop I had just done for them, I flashed on a story told to me last year by one of my teammates. First know that this was a pretty typical mystery shop – the shopper received 2 emails and 1 phone call before the store stopped contact attempts. Now the story:
Bob was 13 years old, in middle school for the first time, and faced with having to ask a girl to an upcoming school dance. Like a lot of 13 year old boys…
As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store. I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one.
Judging by some of the follow-up emails I get from dealerships today, many stores still have the…Continue
I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.
Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…Continue
If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:
What statistics surprise you, if any? I think the 8% decline of…Continue
Added by Stan Bradbury on February 17, 2011 at 11:17am — No Comments
After reading a recent Facebook post by Hubspot “that Tuesdays at 11am is one of the worst possible times to send your email campaigns,” I started to take notice of how I reacted to emails as they entered my inbox. You see, like you, I’m not only a marketer, but I’m also a consumer. My various email inboxes are also inundated with communications from retail stores to technology and social media related…Continue
Added by Stacy Mueller on February 16, 2011 at 7:52pm — No Comments
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of…
Added by Stan Sher on February 2, 2011 at 10:05am — No Comments