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All ADM Blog Posts Tagged 'email' (80)

Auto Dealers Say the Darndest Things

How to Provide the Most Positive Digital Showroom Experience

Car buyers are spending more time online shopping for a car than ever before! According to a

 Polk…

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Added by Ketty Colom on September 5, 2013 at 9:55am — No Comments

gmail STIFF ARMS your email marketing campaigns

And just like that... all your emails fall into the "promotions" box. 

That's right... the promotion box. The same box that will soon land all your email blast, your special offers, and anything else sales related that you wanted…

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Added by Martin L D'Amato on July 26, 2013 at 10:30am — No Comments

Cars.com Email Blast... | Question by Martin Damato

Hello everyone. I was recently approached by a cars.com rep who had a new feature in a form of an email blast. They told me for a certain price, they can contact 10,000 customers that were interested in a manufacturer I selected.

I had a question at first that went unanswered...

Where are you getting these customers and email addresses?

My initial thought was that cars.com is pulling every prospect that submitted a lead on their website and basically charging me to send…

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Added by Martin L D'Amato on July 16, 2013 at 3:25pm — 1 Comment

When it comes to Email Targeting it's about Quality not Quantity.



Melissa Mangold, Virtual Marketing Representative @ ADP
by Melissa Mangold, Virtual Marketing Representative at ADP

 

You’ve just…

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Added by CDK Global on June 25, 2013 at 8:57pm — 2 Comments

Showcase your products at Asia’s largest auto dealer event

The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.

Thousands…

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Added by charles bayer on June 24, 2013 at 4:00pm — No Comments

Crisis, what crisis?!

Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.

From their dealer guidelines:

“Volkswagen Corporate Design is not a question of…

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Added by charles bayer on June 19, 2013 at 4:00pm — No Comments

Has the world gone content marketing mad?

Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.

All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can…

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Added by charles bayer on May 27, 2013 at 7:06pm — No Comments

Boom or bust? It all depends on where you live

Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.

Their data indicates that while all demographics…

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Added by charles bayer on May 16, 2013 at 4:44pm — No Comments

Do you have videos on YouTube? Then you need to know this

Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!

So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…

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Added by charles bayer on April 29, 2013 at 4:22pm — 4 Comments

Watch out, there are Rhinos about

Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.

The campaign…

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Added by charles bayer on April 23, 2013 at 4:00pm — 1 Comment

VDPs Do Not Pay The Bills

The other day I was in a dealership speaking with an owner.  He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great".  He then said to me "however, VDPs do not cash checks, sales do".  I was so happy to hear that because here is someone that really gets it.  I am not saying that focusing…

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Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments

Five Tips for Successful Email Acquisition

Targeted email campaigns are still one of the most effective forms of marketing, and marketers say that email is still a strong performer as a generator of both website traffic and revenue.

Experian recently released a white paper titled, “E-Mail…

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Added by Mike Gorun on February 19, 2013 at 8:30am — 9 Comments

Marketing is Just Like Dating

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think…

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Added by Stephanie Young on January 23, 2013 at 5:30am — No Comments

11 Infographics Marketers Should Keep Near Their Desks

True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining.  I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?

Shared from our friends at Eloqua.

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.

For marketers this kind of visual organization is invaluable for one simple reason:…

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Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments

Five Tips to “Just Get ‘Em In"

One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…

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Added by Josh Vajda on December 12, 2012 at 2:30pm — 1 Comment

No Matter How Smart You Are, Your Mistakes Can Make You Look Pretty Stupid - Karen Bradley

Attention email composers, bloggers and content writers (just about all of us):



I was instantly inspired to write this article after reading an article titled, …
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Added by Karen Bradley on November 29, 2012 at 4:00am — 3 Comments

Mobile Email Tips

D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in…

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Added by Ketty Colom on November 8, 2012 at 6:41am — No Comments

Are Your Dealership's Emails Ready to be Opened on a Mobile Device?

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an…

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Added by Ali Amirrezvani on September 26, 2012 at 10:00am — 5 Comments

Why imitate when you can innovate?

An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an…

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Added by Jake Wirth on September 20, 2012 at 5:00am — 3 Comments

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