Message - Check. Email list - Check. Sent - Check. Successful email campaign - not checked.
That's the scenario that happens at way too many dealerships across the country. The problem isn't that they don't work. The problem is that they do work. I'll explain.
Email marketing, despite what so… Continue
Added by Jon Lamb on September 20, 2014 at 9:39pm —
FOR IMMEDIATE RELEASE
Urbandale, IA--September 8th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever having to leave their desk. Video emails are a proven way to increase open rates, click-throughs and… Continue
Added by Brian Cox on September 8, 2014 at 8:05am —
I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.
Then again, the data doesn't support the notion. People are still checking their email… Continue
Added by Jon Lamb on August 26, 2014 at 11:35pm —
There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are… Continue
Added by Mike Gorun on August 12, 2014 at 5:36am —
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message… Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —
How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of… Continue
Added by Shawn Ryder on November 29, 2013 at 8:30am —
|by Melissa Mangold, Virtual Marketing Representative…
Added by CDK Global on November 1, 2013 at 10:30am —
How to Provide the Most Positive Digital Showroom Experience
Car buyers are spending more time online shopping for a car than ever before! According to a Continue
Added by Ketty Colom on September 5, 2013 at 9:55am —
And just like that... all your emails fall into the "promotions" box.
That's right... the promotion box. The same box that will soon land all your email blast, your special offers, and anything else sales related that you wanted… Continue
Added by Martin L D'Amato on July 26, 2013 at 10:30am —
Hello everyone. I was recently approached by a cars.com rep who had a new feature in a form of an email blast. They told me for a certain price, they can contact 10,000 customers that were interested in a manufacturer I selected.
I had a question at first that went unanswered...
Where are you getting these customers and email addresses?
My initial thought was that cars.com is pulling every prospect that submitted a lead on their website and basically charging me to send… Continue
Added by Martin L D'Amato on July 16, 2013 at 3:25pm —
|by Melissa Mangold, Virtual Marketing Representative at ADP
You’ve just… Continue
Added by CDK Global on June 25, 2013 at 8:57pm —
The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.
Added by charles bayer on June 24, 2013 at 4:00pm —
Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.
From their dealer guidelines:
“Volkswagen Corporate Design is not a question of… Continue
Added by charles bayer on June 19, 2013 at 4:00pm —
Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.
All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can… Continue
Added by charles bayer on May 27, 2013 at 7:06pm —
Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.
Their data indicates that while all demographics… Continue
Added by charles bayer on May 16, 2013 at 4:44pm —
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all… Continue
Added by charles bayer on April 29, 2013 at 4:22pm —
Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.
The campaign… Continue
Added by charles bayer on April 23, 2013 at 4:00pm —
The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing… Continue
Added by Stan Sher on April 14, 2013 at 12:05pm —
Targeted email campaigns are still one of the most effective forms of marketing, and marketers say that email is still a strong performer as a generator of both website traffic and revenue.
Experian recently released a white paper titled, “E-Mail… Continue
Added by Mike Gorun on February 19, 2013 at 8:30am —