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All ADM Blog Posts Tagged 'email' (66)

11 Infographics Marketers Should Keep Near Their Desks

True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining.  I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?

Shared from our friends at Eloqua.

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.

For marketers this kind of visual organization is invaluable for one simple reason:…

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Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments

Five Tips to “Just Get ‘Em In"

One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…

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Added by Josh Vajda on December 12, 2012 at 2:30pm — 1 Comment

No Matter How Smart You Are, Your Mistakes Can Make You Look Pretty Stupid - Karen Bradley

Attention email composers, bloggers and content writers (just about all of us):



I was instantly inspired to write this article after reading an article titled, …
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Added by Karen Bradley on November 29, 2012 at 4:00am — 3 Comments

Mobile Email Tips

D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in…

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Added by Ketty Colom on November 8, 2012 at 6:41am — No Comments

Are Your Dealership's Emails Ready to be Opened on a Mobile Device?

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an…

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Added by Ali Amirrezvani on September 26, 2012 at 10:00am — 5 Comments

Why imitate when you can innovate?

An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an…

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Added by Jake Wirth on September 20, 2012 at 5:00am — 3 Comments

Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…

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Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

Off with their Headers!

Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.

It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…

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Added by Joe Webb on July 31, 2012 at 1:16pm — 7 Comments

Why Your Dealership's Email Templates May Be Obsolete

It is highly likely that the vast majority of emails that your dealership is sending to customers and prospective clients are being opened on a mobile device. Reports show that  mobile email clients are set to surpass desktop and webmail client usage by the end of 2012.

The reports also show that mobile email usage jumps on weekends, when most people are away from work computers. What is…

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Added by Rob Fontano on June 9, 2012 at 6:34am — No Comments

Turn Newsletters Into Leads: 5 Tips for Dealers

Turning eNewsletters into Lead Opportunities



Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…

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Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments

Your Customers are Not that into You! Tips to gain them back!

Do you hate seeing that your customers have unsubscribed from your email list? Do you loathe seeing them “unlike” your fan page. Do you cringe when your customers are no longer your Tweeps? Well, the average customer is bombarded with around 3,000 messages a day so more than likely, if they leave, they’re just not that into you.

How can you court your customers back and gain…

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Added by Ketty Colom on June 5, 2012 at 6:55am — No Comments

More ZMOT!....Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
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Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments

SEO VS PPC DD11 Recap

Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…

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Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments

It’s Not What He Knows...

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…

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Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments

Matt & Vanessa Don't Hate Me…

But you couldn’t be more wrong about microsites!

 

I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…

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Added by Larry Bruce on March 10, 2012 at 9:30am — 23 Comments

Future Auto World… what’a ya think?

An interesting report from comScore and I think some premonitions for retail automotive.

 

 

  1. Could FREE shipping break open real eCommerce for automotive? I think it is certainly a big hurdle right now logistically and monetarily. Taking away the monetary factor may go a long way toward opening this up. Of course there are still some logistics involved and there is the tactile factor. The need to touch and feel the vehicle is diminishing slowly…
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Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments

AutoMazing Podcast

The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.

 

12/29/11 - What Makes A Great Customer Experience &…

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Added by Larry Bruce on January 4, 2012 at 3:19am — No Comments

TrueCar, KBB & Edmunds: an Objective View

TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.

Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…

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Added by Larry Bruce on January 3, 2012 at 7:30pm — 13 Comments

Successful Digital Innovation

Are You Thinking Big This Holiday Season?

 

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including…

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Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments

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