Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message… Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am —
Okay ADMers get ready you will hear me talk a bunch about Automotive Loyalty And Reward Marketing. When I first started trying to get people involved in Social Media I was laughed at by a friend almost 4 years ago, she said "no one will ever do business on facebook or twitter..." I won't tell you who that was but more importantly let's talk about what is "next"...
Loyalty Marketing is not an oil change package that you get from your warranty administrator. Loyalty Marketing is a… Continue
Added by Micah Birkholz-1:16Digital Media on March 4, 2014 at 8:26am —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —
How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of… Continue
Added by Shawn Ryder on November 29, 2013 at 8:30am —
|by Melissa Mangold, Virtual Marketing Representative…
Added by Cobalt on November 1, 2013 at 10:30am —
How to Provide the Most Positive Digital Showroom Experience
Car buyers are spending more time online shopping for a car than ever before! According to a Continue
Added by Ketty Colom on September 5, 2013 at 9:55am —
And just like that... all your emails fall into the "promotions" box.
That's right... the promotion box. The same box that will soon land all your email blast, your special offers, and anything else sales related that you wanted… Continue
Added by Martin L D'Amato on July 26, 2013 at 10:30am —
Hello everyone. I was recently approached by a cars.com rep who had a new feature in a form of an email blast. They told me for a certain price, they can contact 10,000 customers that were interested in a manufacturer I selected.
I had a question at first that went unanswered...
Where are you getting these customers and email addresses?
My initial thought was that cars.com is pulling every prospect that submitted a lead on their website and basically charging me to send… Continue
Added by Martin L D'Amato on July 16, 2013 at 3:25pm —
|by Melissa Mangold, Virtual Marketing Representative at ADP
You’ve just… Continue
Added by Cobalt on June 25, 2013 at 8:57pm —
The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.
Added by charles bayer on June 24, 2013 at 4:00pm —
Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.
From their dealer guidelines:
“Volkswagen Corporate Design is not a question of… Continue
Added by charles bayer on June 19, 2013 at 4:00pm —
Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.
All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can… Continue
Added by charles bayer on May 27, 2013 at 7:06pm —
Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.
Their data indicates that while all demographics… Continue
Added by charles bayer on May 16, 2013 at 4:44pm —
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all… Continue
Added by charles bayer on April 29, 2013 at 4:22pm —
Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.
The campaign… Continue
Added by charles bayer on April 23, 2013 at 4:00pm —
The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing… Continue
Added by Stan Sher on April 14, 2013 at 12:05pm —
Targeted email campaigns are still one of the most effective forms of marketing, and marketers say that email is still a strong performer as a generator of both website traffic and revenue.
Experian recently released a white paper titled, “E-Mail… Continue
Added by Mike Gorun on February 19, 2013 at 8:30am —
In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think… Continue
Added by Stephanie Young on January 23, 2013 at 5:30am —
Added by Sean V. Bradley on January 13, 2013 at 9:30am —
True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining. I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?
Shared from our friends at Eloqua.
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.
For marketers this kind of visual organization is invaluable for one simple reason:… Continue
Added by Joe Schwartz on December 31, 2012 at 9:00am —