Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one’s voice, such as tone, intonation, and volume, makes up 38% of the message and as much as 55% of communication consists of non-verbal…Continue
Added by Ujj Nath on December 13, 2016 at 11:00am — No Comments
I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch,…Continue
Added by Timmy D. James on February 4, 2015 at 5:30am — No Comments
[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]
Segmentation of DMS data can be defined as…Continue
Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments
Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a…Continue
Are you building value during your presentation/demonstration?
In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills. As we know in the automotive industry when you start your…Continue
Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments
Press Release Tips for 2013 Digital Strategies
The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.
2013 marks the beginning for brands and industries to shape up…Continue
Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments