Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In a few weeks the 2013 Digital Marketing Strategies Conference kicks off and I will be presenting a number of workshops this year. Last week I called up some of my friends in the industry to invite and encourage them to attend this conference in Orlando, Feb 5-7th.
I decided to share my frustration on ADM because many members who work…Continue
Added by Brian Pasch on January 7, 2013 at 4:00pm — No Comments
How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations. How many people from your dealership attended NADA this year?
Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…Continue
We are pleased to have a fantastic lineup of speakers which include:
I love this photo. It was taken around 1:00 am on the last day of the Automotive Marketing Boot Camp when I had the opportunity to let my hair down and play in the IMACS Poker Tournament. The heads up final pitted me against Mitch…Continue
Added by Brian Pasch on June 7, 2011 at 1:10pm — No Comments
Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing.
Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for skills enhancement. Somehow many car dealers never got that memo.
Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities. I would like to remind members of ADM of two special opportunities that need your attention to lock in savings on registration fees.