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Brian Pasch's Blog Posts Tagged 'education' (6)

Dealers Can Not Afford To Invest In Continued Education

The Irony Of Dealership Budgets

In a few weeks the 2013 Digital Marketing Strategies Conference kicks off and I will be presenting a number of workshops this year.  Last week I called up some of my friends in the industry to invite and encourage them to attend this conference in Orlando, Feb 5-7th.  

 

I decided to share my frustration on ADM because many members who work…

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Added by Brian Pasch on January 7, 2013 at 4:00pm — No Comments

Why Do We Limited Investments In Education That Maximize Operating Profits?

How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations.  How many people from your dealership attended NADA this year?

 

Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…

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Added by Brian Pasch on April 11, 2012 at 10:30am — 4 Comments

ADM Members Headline Dallas Digital Marketing Conference

PCG Digital Marketing pleased to announce the workshop schedule for the Dallas PCG Pit Stop which will be held on July 9th and 10th at the Hyatt Regency.

We are pleased to have a fantastic lineup of speakers which include:

  • JD Rucker
  • Dennis Galbraith
  • Paul Potratz
  • Keith…
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Added by Brian Pasch on June 24, 2011 at 1:48pm — 3 Comments

Creating A Support Network For Your Dealership Staff

I love this photo.  It was taken around 1:00 am on the last day of the Automotive Marketing Boot Camp when I had the opportunity to let my hair down and play in the IMACS Poker Tournament.  The heads up final pitted me against Mitch…

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Added by Brian Pasch on June 7, 2011 at 1:10pm — No Comments

Are You Investing in Digital Marketing Education?

Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. 

Equally as important is the need to attract the next generation of automotive sales and marketing professionals.  Most billion dollar industries have established Internships and educational programs for skills enhancement.  Somehow many car dealers never got that memo.

 

April…

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Added by Brian Pasch on February 12, 2011 at 1:00pm — 5 Comments

Investing In Education and Automotive Intern Programs For Digital Marketing

Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities.  I would like to remind members of ADM of two special opportunities that need your attention to lock in savings on registration fees.



2011 Automotive Marketing Boot Camp



Automotive Marketing Boot Camp Registration

The much-anticipated…

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Added by Brian Pasch on February 8, 2011 at 4:30pm — 1 Comment

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