Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'education' (37)

Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.

In her interview, she explained how the two words that Jobs hated most…

Continue

Added by Richard Holland on March 27, 2014 at 6:30am — 5 Comments

Are We at a Cross Roads with our Auto Sales Staff?

Even if you don’t believe, as I do, that high sales staff turnover is the number one issue facing the auto industry today; we certainly can agree it is right at the top of the list. There is not one positive thing that happens at our dealerships as a result of high turnover, and the benefits of low sales turnover are so obvious that I don’t need to list them.

 

High sales turnover has completely undermined training efforts. It creates the mental attitude amongst many managers…

Continue

Added by Paul Sansone Jr. on February 25, 2014 at 5:14am — 1 Comment

Sometimes Loyal Customers Come In Small Packages

There are countless articles on how hard it is to create a truly loyal customer and how easy it is to lose one. Creating customer loyalty is a challenge that all businesses face. There are many techniques and strategies that can assist you along this path but, at times, we’re presented with opportunities that…

Continue

Added by Mike Gorun on October 29, 2013 at 5:53am — No Comments

TrueCar Awards Scholarships To Attend Automotive Education Conference



For the second year in a row, TrueCar, the leading provider of a hassle-free car buying experience for consumers and dealers, is awarding ten dealer professionals with a scholarship to attend the AutoCon 2013 automotive education conference this fall. AutoCon 2013 will take place September 4-6 at the beautiful Aria Resort & Casino in Las Vegas.

TrueCar has reinforced their commitment to professional education for dealers with these generous scholarship awards.  The…

Continue

Added by Stacey Berlin on August 26, 2013 at 1:00pm — 4 Comments

Looking Forward to AutoCon 2013!

To everyone headed to AutoCon 2013, make sure to come see my presentation where I'll show you how to transform your Internet Department into an eCommerce MACHINE!

See you there!

Myril…

Continue

Added by Myril Shaw on August 26, 2013 at 9:30am — No Comments

Cut Through The Noise: 7 Tips On How To Have Social Media Success At Conferences

As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time,…

Continue

Added by sara callahan on August 14, 2013 at 5:16am — 2 Comments

Auto/Mate Launches Re-Designed Website, Offering Auto Dealers More Intuitive Navigation, Educational Materials

ALBANY, N.Y. – August 5th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) has launched a new website, re-designed with a modern look, more intuitive navigation and offering more educational materials for auto dealers. The new website is designed to be a resource for auto dealers looking for information related to dealership management systems (DMS), Auto/Mate company news and more.

 

“We want to make it as…

Continue

Added by Mike Esposito on August 5, 2013 at 7:07am — No Comments

Self Funded In House Financing Can Present Legal Snares

What legally defines a merchant who uses a self-funded, in-house financing program?  Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.

 

They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…

Continue

Added by JB Floyd on May 26, 2013 at 9:45am — No Comments

MPi at the 14th Digital Dealer Conference & Exposition

I always feel very fortunate to participate in the Digital Dealer Conferences. Helping dealers and their management staff gain new insights and techniques to increase revenue is something that’s very rewarding.

 

On Tuesday, I was happy to be one of the first speakers at the three day conference.   I presented to a full room on the strategies service management can use to transform their service drive into a sales drive. I spoke about using mobile technology and taking a new…

Continue

Added by Richard Holland on May 10, 2013 at 5:00am — No Comments

Educate, Advise, Entertain...Oh, And Be Human!

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems.  Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it…

Continue

Added by Michael Cirillo on March 18, 2013 at 8:00am — 2 Comments

CarsDirect Is Giving Away 25,000 Banner Ad Impressions & A FREE iPad Mini - To Incentivize You To FURTHER Your Education!

CarsDirect is proud to be a sponsor of the Internet Sales 20 Group, taking place March 19-21, 2013 in Dallas. This exclusive, attendance-limited workshop will showcase a panel of the most successful dealership owners, managers and industry experts who will share their secrets on what is working in today's…

Continue

Added by Sean V. Bradley on February 22, 2013 at 3:30am — 4 Comments

Entertain, Educate, or Be a Resource Twice a Month with Your Website

Educate

The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at…

Continue

Added by J.D. Rucker on January 10, 2013 at 6:30am — 1 Comment

Dealers Can Not Afford To Invest In Continued Education

The Irony Of Dealership Budgets

In a few weeks the 2013 Digital Marketing Strategies Conference kicks off and I will be presenting a number of workshops this year.  Last week I called up some of my friends in the industry to invite and encourage them to attend this conference in Orlando, Feb 5-7th.  

 

I decided to share my frustration on ADM because many members who work…

Continue

Added by Brian Pasch on January 7, 2013 at 4:00pm — No Comments

AutoCon 2012 Review

This past week, myself and Dan Collingridge had the pleasure of attending Auto Connections Conference and Exposition at the beautiful Aria Resort and Casino in Las Vegas, Nevada.

The event for automotive dealers and allied industries was…

Continue

Added by Michael Cirillo on September 10, 2012 at 1:30pm — 12 Comments

The 7 Habits of a Strong Internet Sales Process - Part 2 of 2

The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

 

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

Continue

Added by DON GRAFF on July 26, 2012 at 6:05pm — No Comments

The 7 Habits of a Strong Internet Sales Process - Part 1 of 2

The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

 

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

Continue

Added by DON GRAFF on July 26, 2012 at 5:30pm — No Comments

New Jersey Digital Marketing and Technology Seminar with Don Graff Automotive Consulting

INFOGRAPHIC:
Your Dealership's Digital Assets: Are They Serving Your Customers Right, Before They Come Into The Showroom?
Dealership Digital Marketing Infographic
As the tastes of the social generation and their shopping behaviors change, so must the areas in which retailers promote themselves in order to make the most of their advertising dollars and bring in new business.
Potential customers have started to evolve from simple website browsing to using mobile. With 18% of…
Continue

Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments

Why Do We Limited Investments In Education That Maximize Operating Profits?

How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations.  How many people from your dealership attended NADA this year?

 

Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…

Continue

Added by Brian Pasch on April 11, 2012 at 10:30am — 4 Comments

Which Event Should I Attend This Fall?

I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.

For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…

Continue

Added by Arnold Tijerina on September 1, 2011 at 7:00am — 3 Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service