Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.
Years ago, we realized that not all…Continue
Added by Scot Eisenfelder on March 15, 2018 at 5:30am — No Comments
Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists
The #IS20G Training Conference is one of the…Continue
Added by Sean V. Bradley on May 23, 2017 at 12:00am — No Comments
How to write a research proposal is not merely a question most students do not understand, even compare and contrast greek and roman architecture, but is process that needs proper comprehension. Most research students, especially beginners, do not fully comprehend what a research proposal actually demands and nor do they fully understand its significance. To be…Continue
Added by Andrew Hodson on January 7, 2017 at 9:00pm — No Comments
Persuasive essays are essays which persuade the reader to align himself to the picture you have presented in your work. To write persuasive essays all you need is practice. With regular practice and consistency, your efforts will start getting noticed and appreciation will follow. An essay writing skill will benefit you a lot in the long run, from college essays to personal statements and over to more complicated writing like term papers, research…Continue
Added by Andrew Hodson on January 7, 2017 at 10:30am — No Comments
A bibliography is a tabular representation of all the work that you have utilized classification essays samples or used in your paper, or dissertation in order to reference and credit the original author/authors and to avoid unintentional plagiarism. Plagiarism is a serious offense and a violation of copyright laws can lead you to face some serious consequences at…Continue
Added by Andrew Hodson on January 5, 2017 at 10:30am — No Comments
As a person interested in quality educational work, it is hard to settle for anything less than the best. Great writers often prefer creating their own art form. However, what about the mere mortals among us not gifted with such a literary gift; or what about the ones suffering from the occasional writer's block?
Not to fret as that is where the marvel of the internet comes in via a little thing called 'write my essay', the professional help. This is provided in the form of essay…Continue
Added by Andrew Hodson on January 5, 2017 at 10:00am — No Comments
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing…Continue
Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your…Continue
Added by Gina Reuscher on July 21, 2016 at 6:58am — No Comments
Driving is a privilege and not a right as many think it is. Parents and teenagers often see it as a rite of passage as children approach adulthood. However, it is a very serious undertaking that requires a responsible person behind the wheel, one who realizes that the safety of passengers, other motorists,…Continue
Added by Lizzie Weakley on June 22, 2016 at 3:30pm — No Comments
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this…Continue
Added by Gina Reuscher on May 19, 2016 at 5:07am — No Comments
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do…Continue
Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness…Continue
Added by Paul Moran on January 29, 2016 at 5:49am — No Comments
It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing…Continue
Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments
We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.
Added by Joe Orr on January 6, 2016 at 5:32am — No Comments
As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create…Continue
Added by Joe Orr on September 23, 2015 at 4:30am — No Comments
As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be…Continue
Added by sara callahan on August 5, 2015 at 6:00am — No Comments
Post by Kristin Huntley, Director of Marketing and ContentContinue
A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…Continue
Added by Chris Miller on May 22, 2015 at 5:00am — No Comments