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All ADM Blog Posts Tagged 'education' (62)

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.


There was a time in my career when dealers used to complain about having to take multiple…


Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments

Video Marketing: Let’s Get Musical!

Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your…


Added by Gina Reuscher on July 21, 2016 at 6:58am — No Comments

3 Things to Make Sure Your Children Have When They Learn to Drive a Car

Driving is a privilege and not a right as many think it is. Parents and teenagers often see it as a rite of passage as children approach adulthood. However, it is a very serious undertaking that requires a responsible person behind the wheel, one who realizes that the safety of passengers, other motorists,…


Added by Lizzie Weakley on June 22, 2016 at 3:30pm — No Comments

How to Create Emotionally Appealing Inventory Videos

For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this…


Added by Gina Reuscher on May 19, 2016 at 5:07am — No Comments

A Primer on Video E-Mail Response

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do…


Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments

Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.


Many salespeople use social media to promote themselves and increase awareness…


Added by Paul Moran on January 29, 2016 at 5:49am — No Comments

Use Video to Increase Service Upsell

It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing…


Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments

Modern Culture and the Dealership

We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.


With the…


Added by Joe Orr on January 6, 2016 at 5:32am — No Comments

My Accountability Secrets Along with a Results-Driven Report for Your Use

As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create…


Added by Joe Orr on September 23, 2015 at 4:30am — No Comments

Why LinkedIn Is Essential for Company Executives

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be…


Added by sara callahan on August 5, 2015 at 6:00am — No Comments

Facebook, YouTube and Instagram Upgrades

Social Media News for the Week of July 27, 2015

Post by Kristin Huntley, Director of Marketing and Content

New Facebook Video…


Added by Joey Little on July 29, 2015 at 8:00am — 1 Comment

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…


Added by Chris Miller on May 22, 2015 at 5:00am — No Comments

In Marketing, Consumers Want to Know What Is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.


In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…


Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments

Offer Value Above a Paycheck To Increase Employee Retention

Automotive News recently reported that FCA will offer free college tuition to all FCA dealership employees. It will begin immediately in the southeast region…


Added by Richard Holland on May 7, 2015 at 5:00am — No Comments

Increasing Recall Compliance Efforts Gets Political

A recent article on The detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles…


Added by Chris Miller on May 6, 2015 at 5:30am — No Comments

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are…


Added by David Metter on May 5, 2015 at 5:30am — 1 Comment

How A Dog May Have Just Reinvented Pre-Roll Video Ads

We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…


Added by Brian Cox on March 9, 2015 at 5:30am — No Comments

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…


Added by Richard Holland on February 26, 2015 at 5:30am — No Comments

The Most Important Metric In Gauging Video ROI

The question most pondered by businesses when advertising is perhaps the most important:


“What is my ROI?”


It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social…


Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.




Added by sara callahan on November 25, 2014 at 5:30am — No Comments

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