Despite growing signs of a looming recession and experts’ pessimism about where the U.S. economy is headed, a majority of car shoppers are optimistic about the future and the current car-buying climate, a recent Autolist.com survey has found.
A recent article on Science20.com, explains how customers will be less focused on price and will emphasize the customer service experience when the economy is going well. However, when the economy softens, price becomes the motivating factor and the…
It’s like Déjà vu all over again. A rush of subprime car loans to buyers with a dubious ability to pay them back ending well is about as likely as Florida Gulf Coast University making it all the way to the NCAA Final Four. According to an Automotive News article last week (http://bit.ly/YE7UQ9),…
For the past several years, the land of hope and incredible prosperity where supercar development takes place has been a wasteland. All of a sudden, six incredible performance beasts storm onto the scene, most notably halo offerings from Italian sportscar giants, Ferrari and Lamborghini. The Italians showcased the laFerrari…
Now is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.
There is a high correlation between customer service and customer loyalty. A study by the Society of Consumer Affairs Professionals in Business found 70% of online customers rated themselves "very likely" to make repeat purchases from companies that respond to and resolve issues.
With these few basic tips you can create and maintain loyal women… Continue
Added by Jody DeVere on March 12, 2009 at 9:50pm —
For the past several months, you can’t turn on the TV, glance at the Internet or flip through the pages of a newspaper without seeing a story or two about the dismal state of the auto makers and local market dealerships trying to survive or not. The auto industry is struggling to gain ground with cash-strapped consumers and is looking for ways to once again become a relevant part of consumer’s daily lives.
Women either buy or influence the purchase of 85 percent of all new cars and… Continue
Added by Jody DeVere on February 9, 2009 at 5:00am —
No matter how tightly or loosely your association with the automotive industry, this is a month of reckoning for so many reasons. But most are still in 'wait and see mode'. That just flat out can't be comfortable and it's not right, so why is it done? If you'd had the proverbial crystal ball, what would you have done months ago (if not years)?
It is interesting to hear about some level of negative consumer sentiment or backlash about the Toyota 0% advertising. When was the last time… Continue
What is it that drives someone to perform? Along with the given family, friends, clients, bosses, partners and other tangibles and intangibles, it's simply that person's desire. Two things are clearly evident in the auto industry today: it's inextricably tied to the economy (if not one of the biggest drivers) and that companies reap what they sow, sometimes for an undeservedly long time. You can't change the economy but you can absolutely control what you do.
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