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All ADM Blog Posts Tagged 'eMarketer' (6)

Will Car Buying Ever Truly Go Digital?

Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…

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Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments

Branded Online Video Distribution Tactics, December 2012 [CHART]

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives…

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Added by Joe Schwartz on February 12, 2013 at 9:31am — No Comments

What Facebook Paid Messages Could Mean for Brands

Paid messages may make the service more relevant and appealing to social media marketers

In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing phase, it holds potential to alter the…

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Added by Joe Schwartz on January 21, 2013 at 12:00pm — No Comments

eMarketer Reports That SEO, Social and Content Marketing in Top Demand

SEO, Social and Content Marketing in Top Demand

Use of short-form, written content still outweighs visual assets such as video and photos

 

In an age where paying top…

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Added by Ralph Paglia on September 25, 2012 at 3:30am — 2 Comments

eMarketer Report: How User-Generated Content Generates Ad Dollars

US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of… Continue

Added by Ralph Paglia on May 3, 2008 at 5:33pm — No Comments

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