Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Just ten years ago, automobile companies started to realize the impact technology would have on cars of the future. However, the big features on many vehicles then were still extra cup holders or maybe a DVD player. While these were considered luxuries…Continue
Added by Lizzie Weakley on January 4, 2016 at 1:47pm — No Comments
The cold weather of the winter season is rapidly approaching, which means it is time to start preparing your car. The nasty winter weather is notoriously bad on cars, so you want to make sure your…Continue
Added by Lizzie Weakley on December 21, 2015 at 3:48pm — No Comments
Choosing the right driving school can be a bit of a chore. Not every school is tailored to the needs of all specific individuals. Therefore, it becomes difficult to locate and select the right driving school.
In fact, there are a number of factors that need to be considered before zeroing in on the right driving school. This is because you would need to make sure that the training is flawless and is suited to your needs.
In this article, we will discuss about a few common…Continue
Added by Allan Lloyd on June 28, 2015 at 8:52am — No Comments
Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.
So, how do you plan to learn driving?
One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can…Continue
Added by Allan Lloyd on May 20, 2015 at 10:00am — No Comments
The dark sides of alcohol consumption, with it being so readily available to pretty much anyone, are all too apparent. Addiction, major health risks and various social problems are all side effects of excessive drinking. Add a car to this equation, and it is a recipe for disaster.
Drunk driving is not only illegal, it is also extremely irresponsible and dangerous. It is estimated that 13,000 people lose their…Continue
Added by Kerry Blake on April 6, 2015 at 10:49pm — No Comments
Cedar Falls, Iowa: August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform. Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.
Autocon 2014 has a unique reputation as a “Dealer Generated Conference.” Scott Davis, the President and Founder of Driving Loyalty,…Continue
Added by Philip Zelinger on August 13, 2014 at 7:00am — No Comments
Cedar Falls, Iowa: August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014.
The self-described “Dealer Generated Conference”…Continue
Added by Philip Zelinger on August 6, 2014 at 2:00pm — No Comments
Social marketing plans often include B2C and B2B elements to take advantage of the…Continue
Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments
Automotive advertising agencies have learned to manipulate the changing…Continue
Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments
Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments
I accept responsibility for providing proof of my performance. However, I…Continue
Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014. The show will air on Monday, March 31st, 2014…Continue
Added by Philip Zelinger on March 30, 2014 at 5:47pm — No Comments
Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options.
The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…Continue
Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature. The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their common element; people like to do business with people that they like.…Continue
Added by Philip Zelinger on March 13, 2014 at 2:48pm — No Comments
Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online. New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …Continue
Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments
Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business. The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…Continue
Added by Philip Zelinger on March 2, 2014 at 2:51pm — No Comments
A collection of some of the best tweets from the recent Las Vegas Auto Conferences
Tweets broken down into mobile and general…Continue
Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 award @ Driving Sales Executive Summit. The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business…Continue
Added by LARRY BARDITCH on October 17, 2013 at 6:34am — No Comments
The SPCA has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive. Why? The Auckland SPCA hopes to dispel the idea that abandoned pets are second-rate with the social campaign.The chosen doggies-- Porter, Monty, and Ginny -- are learning to…Continue