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2019 Women’s Car Buying Report at Top 7 US Auto BrandsContinue
Added by Anne Fleming on March 6, 2019 at 6:30am — No Comments
Authentic Reviews that Deliver to Your Bottom Line
Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, but they also expect the posts to convey the most important part of the…Continue
Added by Anne Fleming on January 9, 2019 at 8:00am — No Comments
How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?
Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…Continue
Added by Anne Fleming on October 3, 2018 at 10:33am — No Comments
Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!
Women & Reviews: A Closer Look…
Added by Anne Fleming on November 9, 2016 at 7:42am — No Comments