Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…Continue
Added by Chris Miller on June 24, 2016 at 7:31am — No Comments
The cold weather of the winter season is rapidly approaching, which means it is time to start preparing your car. The nasty winter weather is notoriously bad on cars, so you want to make sure your…Continue
Added by Lizzie Weakley on December 21, 2015 at 3:48pm — No Comments
Urbandale, IA--June 1st, 2015--Flick Fusion (www.flickfusion.com) announced today it has been selected as the preferred video marketing provider for DealerPeak's full system CRM, website and desking solutions. Auto dealerships that use DealerPeak solutions will have the option to access the entire FlickFusion video marketing platform, providing them with a fully integrated solution for all their…Continue
Added by Brian Cox on June 1, 2015 at 7:00am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--May 18th--Flick Fusion (www.flickfusion.com) announced today that the Cardinale Automotive Group (member of the Cardinale-Group of Companies), one of the nation's top Internet auto retailers with 17 stores in California and Arizona, has increased sales velocity 36 percent since it switched to Flick Fusion for its video inventory marketing needs. In May 2014, the Cardinale Automotive Group's…Continue
Added by Brian Cox on May 18, 2015 at 8:07am — No Comments
For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data…Continue
Added by Chris Miller on April 20, 2015 at 8:51am — No Comments
Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…Continue
Added by Chris Miller on April 13, 2015 at 6:32am — No Comments
Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile devices to shoot high-quality HD video, text or email videos to clients, extract images from videos and upload videos to websites, YouTube, Facebook and other third-party…Continue
Added by Brian Cox on February 24, 2015 at 9:01am — No Comments
Urbandale, IA--February 2nd, 2015--Flick Fusion (www.flickfusion.com) today announced the availability of 2015 makes and models in an expanded library of PicMotion new vehicle inventory videos. In partnership with Chrome Data (www.chromedata.com), Flick Fusion's PicMotion videos make it easy for auto dealers to turn new vehicle inventory listings into rich video content optimized for video SEO. Up to five…Continue
Added by Brian Cox on February 2, 2015 at 8:09am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--November 10th, 2014--Flick Fusion (www.flickfusion.com), today announced a partnership with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and power sports industries. Effective immediately, the Flick Fusion video platform will enable dealers in these industries to showcase their vehicles and equipment…Continue
Added by Brian Cox on November 10, 2014 at 8:34am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--October 27th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today released InstaVid, an automated video production service that instantly creates and distributes new and pre-owned inventory videos for auto dealers. In many dealerships, the average time it takes to get photos of inventory for listings and videos is two to three days. InstaVid…Continue
Added by Brian Cox on October 28, 2014 at 10:44am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--October 13th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today launched AutoflicksTM for auto dealers, live action videos that provide car shoppers with a virtual test drive experience for every vehicle in a dealer's inventory. Autoflicks are available for nearly every make and model and are designed to drive customers to a…Continue
Added by Brian Cox on October 13, 2014 at 9:41am — No Comments
The VALUE OF DVS CUSTOMER
I get the Boston Globe newspaper every day. I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.
Being a car guy of sorts, I own more cars than I…Continue
Back in the bad old days of car sales, if someone planned to buy a car, the first thing he or she’d do is… put off the process for three months to a year! Finally, when the old beater started costing far more to fix than the monthly payments on a new car, they’d pick up a copy of the Consumer Reports annual new car issue, grab the Autos section of the Sunday newspaper and start doing some homework.
Usually, they’d start with the model. “Hmmm, it needs to fit me, the wife…Continue
Added by Jim Barisano on September 16, 2014 at 1:16pm — No Comments
One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.
Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…Continue
Added by Leonard Buchholz on August 26, 2014 at 2:25pm — No Comments
There is no substitute for having a reliable company to look after your car. That means one that uses quality products and has highly trained staff that can identify any problems; and remedy them. One of the things that should be looked at periodically is tyre or wheel balance. You want to be certain that everything is in ‘sync.’ If your car starts to wobble or the steering wheel shudders you can be fairly…Continue
Added by Rahul Paul on August 3, 2014 at 10:38pm — No Comments
By Gregg Manson
If advisors could read service customers minds, time would be saved, customers’ needs more accurately addressed, and service sales, CSI and retention would all improve.
Advisors who read minds know that every customer pulling into the drive has on his or her mind that day:
Ability to address these questions in…Continue
Added by Gregg Manson on June 3, 2014 at 1:00pm — No Comments
The social media universe converges each year in Austin, Texas for SXSW. And the festival offers a lot of opportunities for those like myself, who are focused in the application of social media in the automotive world.
One big name on the scene is…Continue
Believe me, please, when I confess that I understand the psychology and emotions that drive the highs and lows of showroom sales. Your soul hangs in a valley on slow days yet soars into heaven the moment a fresh up drives onto the lot.
I’ve been there. I’ve lived that, and after all these years I still breathe car sales.
Since those days, however, I’ve learned a few new ideas about selling cars. One of the best tips I can pass along is this: Focus on the hot 40 if you want to…Continue
Added by Jeff Cotton on February 24, 2014 at 11:17am — No Comments
During the analysis and evaluation we conduct prior to starting a training program the question of ethics and standard business practices we train on usually requires some explanation. In other words, Dealer Principals and General Managers want to hear from us that we conduct our training programs ethically and professionally.
If I were to stand in a room full of Dealer Principals and ask "Who in here believes that the best way to take care of a customer is to sell extra or un-needed…Continue
Helpful…or Professional…which of these sound better?
If you are like a lot of Dealers and General Managers hiring “helpful” people always seems to be the right call. The belief is that you can develop someone into becoming a Professional. While I don’t disagree with this practice, what I find all across the country is the opposite of helpful or Professional.
Because we train all across the country, we have exposure to every make and model of vehicle in every kind of Dealership,…Continue
Added by Leonard Buchholz on November 19, 2013 at 5:08pm — No Comments