ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Helpful…or Professional…which of these sound better?
If you are like a lot of Dealers and General Managers hiring “helpful” people always seems to be the right call. The belief is that you can develop someone into becoming a Professional. While I don’t disagree with this practice, what I find all across the country is the opposite of helpful or Professional.
Because we train all across the country, we have exposure to every make and model of vehicle in every kind of Dealership,…Continue
Added by Leonard Buchholz on November 19, 2013 at 6:08pm — No Comments
The auto industry has many good tools to manage the behavior and request of all the leads, calls and inquiries a customer may have. Their merchandising skills in managing customers are outstanding.They have mastered their ability to be quick on the draw to respond to leads to come down and close.
But my feeling is that a bigger audience is becoming more fickled about the sales experience and not the technology.
Perhaps TRUEcar has the right idea about…Continue
The service drive is the new showroom! In a given day, more car-sales opportunities drive into your service lane than will walk through your traditional showroom doors.
Putting a dedicated sales associate equipped with the right knowledge in hand in the service drive can consistently close 30-35% of service drive customers. The best your showroom team does is selling about 20 percent.
Service drive vehicle selling is powerful because you probably have all the tools at hand to…Continue
Added by Jeff Cotton on April 3, 2013 at 10:50am — No Comments
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments
A new study shows that a new breed of “digital test drivers” are completely skipping the dealership sales process. More than 10% of new-car shoppers are buying vehicles without even seeing them in person. To me, this seems like buying a pair of pants without trying…
It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous. But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the…Continue
Added by Ketty Colom on May 9, 2012 at 11:19am — No Comments
The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG Spotlight Award winners even more challenging.
This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.
Few guys will turn down a little extra help in the dating scene -- just like few car makers will turn down the chance to add some sex appeal to their brand. With their "Date Drive" project, Volkswagen is taking advantage of this natural partnership opportunity. They're helping guys out by loaning them a new car for first dates and then making it easy for others to follow the feedback of these test drivers. Everyone's a winner. The guys get a nice car for an evening and VW gets a lot of…Continue
Added by Tony Guarnaccia on July 21, 2011 at 8:49am — No Comments
Added by jon nigbor on June 4, 2009 at 10:31am — No Comments