Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By Brian Pasch
I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner. A discussion started about the demands of the auto business on their personal lives. One spouse commented about the need to get…Continue
By Brian Pasch
I am so pleased to have been asked by First Class Educators to put together a series of VIP wine events for the 3rd Annual Digital Marketing Strategies Conference (DMSC). I have been…Continue
Have you ever been in a hail storm? Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers. Especially dealers with body shops.
Dealers who have digital marketing campaigns running, know…Continue
Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments
In a few weeks the 2013 Digital Marketing Strategies Conference kicks off and I will be presenting a number of workshops this year. Last week I called up some of my friends in the industry to invite and encourage them to attend this conference in Orlando, Feb 5-7th.
I decided to share my frustration on ADM because many members who work…Continue
Added by Brian Pasch on January 7, 2013 at 4:00pm — No Comments
Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the world's most popular social platform.
This past week I moved into a…Continue
Click on the image on the right to view the full color brochure for the 2013 Digital Marketing Strategies Conference (DMSC), hosted by FCE.
This year the conference will be limited to 250 progressive dealership…Continue
Added by Brian Pasch on November 14, 2012 at 12:30pm — No Comments
In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk.
In addition, regulators have been concerned about the privacy of customer data that may be shared with marketing…Continue
EATONTOWN, NJ – First Class Educators has just announced that ultra marathon runner, fitness expert and author, Stu Mittleman, will speak at the 2012 Digital Marketing Strategies Conference (DMSC).
Mittleman, along with NFL trainer…Continue
Added by Brian Pasch on January 31, 2012 at 7:30am — No Comments
According to a recent survey bycomScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month.
23.2 hours a month per user!
YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with Viacom (MTV,…
Added by Christine Rochelle on January 19, 2012 at 7:29am — No Comments
ADM founder Ralph Paglia will be conducting two workshops at DMSC that you will not want to miss! The one workshop of particular interest for me will be strategies for attracting, hiring, and training…Continue
Tracy Myers has made his Cinnamon Challenge famous in YouTube. You can watch a number of staff members attempt the Cinnamon Challenge and the videos are great!! …Continue
Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.
DMSC is being held just prior to NADA in Las Vegas, so you can attend both conferences without conflict. Dates…Continue
Added by Brian Pasch on October 23, 2011 at 8:00am — No Comments
Which ad do you think is more compelling to the consumer? Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?
The second photo (below) is the same ad running on my laptop. Both ads…Continue
Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments