Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Creating an Attribution Infrastructure
Added by Steve White on July 28, 2017 at 6:30am — No Comments
[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]
The whole goal of this series is to help dealers…Continue
Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments
In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can…Continue
Added by Mike Gorun on May 16, 2014 at 6:03am — No Comments
"Dominion Dealer Solutions and Microsoft have established a strategic relationship to collaborate and create a next-generation Dealer…
CLIFTON PARK, N.Y. – July 9th, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Stanley Subaru of Ellsworth, Maine has increased its service department proficiency by 20% since switching from its legacy dealership management system (DMS) to Auto/Mate in May of 2012.
Service manager Neil Harriman attributes the increased productivity to Auto/Mate’s integrated front-end appointment system and its…Continue
Added by Holly Forsberg on July 9, 2012 at 8:48am — No Comments
To be a successful dealer these days, there’s no getting around the fact that you have to create an excellent shopping experience for the customer. Online user reviews and increased pricing transparency mean that customers can be choosy when they are deciding from which dealership to purchase their new vehicle.
There are many ways to create a welcoming environment in your dealership, but all the best practices in the world won’t do a lick of good if your front-line employees…Continue
Added by Mike Esposito on June 6, 2012 at 12:22pm — No Comments
In this series of blogs, I am addressing common processes within a dealership that have a significant impact on the bottom line. My last blog addressed how to speed up car deliveries, and in this one, I’d like to examine the sometimes contentious relationships between service and parts, and how to possibly fix it.
I’ve written before how the service department is the parts departments best customer; but I still hear anecdotes…Continue
Added by Mike Esposito on May 30, 2012 at 12:34pm — No Comments
The title of this blog is a famous quote by C.P. Snow. It reminds me of a seminar I attended at Digital Dealer, in which I laughed at a scene that was shown from the TV show “Men of a Certain Age.” A 20-something kid comes in to a dealership with his smartphone and mobile app, knows the vehicle he wants, knows exactly what he wants to pay for it and knows what the competitor down the street is selling it for.
With information from his smartphone, the 20-something thwarts…Continue
Added by Mike Esposito on May 22, 2012 at 12:21pm — No Comments
I n the 2000 movie “Dude, Where’s My Car?” it was pretty amusing to watch Ashton Kutcher stumble around looking for his lost car. But if you’re a dealer and that’s your salesperson stumbling around on a lot while a customer is impatiently waiting, the inability to find a car is not so…Continue
Added by Mike Esposito on April 24, 2012 at 11:30am — No Comments
CLIFTON PARK, N.Y. – April 23, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the company has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper. Auto/Mate was featured in a write-up announcing the awards in the Sunday, April 22nd edition of the Times-Union.
Added by Holly Forsberg on April 23, 2012 at 12:34pm — No Comments
It's very simple. The Dealer is the collection point of most data used in the automotive industry. Think about it. We collect and store personal data, price and invoice data, mileage data, inventory trend data, margin data, marketing results data, and so much more. Our data is real time, cyclical and recurring, annually. Our data is the best source of local trends and history. Dealers have it all. No wonder every other vendor in the world wants to Mine our Data.…Continue
Added by Jason Manning on February 6, 2012 at 12:00pm — No Comments
Added by Gary May on January 14, 2009 at 7:30am — No Comments