Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
/kam ‘ pān/
A series of military operations intended to achieve a particular objective, confined to a particular area, or involving a specified type of fighting.
Work in an organized and active way toward a particular goal, typically a political or social one.
So, we now have the official…Continue
Added by Todd Vowell on March 10, 2014 at 7:30am — No Comments
December 1979 was the first time my dad let me “Ring The Bell” for him after he sold a Jackie B Cooper video (or cassette tape) automotive sales training series. I was only 15 years old at the time and thought I was just ringing the bell for my dad. It was not until I grew older, had my own family, did I start to really understand and realize the significance of the “Sell Bell” and what it meant to ring it…Continue
Added by Todd Vowell on December 31, 2013 at 10:30am — No Comments
Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.
After the BDC confirms…
Did you know within retail stores, Apple has the highest selling rate per square foot ($6,050) in the USA? That is more than double second place winner, Tiffany’s at $3,017. Why? Can car dealerships pull anything from this to improve? Maybe, let’s take a quick look:
Examination of an Apple Retail Store:…Continue
Added by Todd Vowell on February 22, 2013 at 11:47am — No Comments
It’s no secret, most people hate going to a dealership to buy a car. They fear paying too much, being lied to, or being ripped off. Many car dealerships have changed their tune and treat the customer right but that “reputation” still exists for car dealerships as an industry. It will be a slow process but it can change.
One new challenge many dealers face is all the rants, complaints and false accusations from the…Continue
Added by Todd Vowell on January 17, 2013 at 9:44am — No Comments
Translation: "I’m doing the same type of direct mail I was doing 30 years ago". Send out thousands of pieces of mail telling people they may have won BIG money or a new car, then when…Continue
Added by Todd Vowell on September 28, 2012 at 12:06pm — No Comments