Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

All ADM Blog Posts Tagged 'direct mail printers' (7)

A Real Campaign Earns Real Money!

Cam ▪ paign 

/kam ‘ pān/

Noun

A series of military operations intended to achieve a particular objective, confined to a particular area, or involving a specified type of fighting.

Verb

Work in an organized and active way toward a particular goal, typically a political or social one.

So, we now have the official…

Continue

Added by Todd Vowell on March 10, 2014 at 7:30am — No Comments

The Sell Bell

December 1979 was the first time my dad let me “Ring The Bell” for him after he sold a Jackie B Cooper video (or cassette tape) automotive sales training series. I was only 15 years old at the time and thought I was just ringing the bell for my dad. It was not until I grew older, had my own family, did I start to really understand and realize the significance of the “Sell Bell” and what it meant to ring it…

Continue

Added by Todd Vowell on December 31, 2013 at 10:30am — No Comments

Car Dealers, Fire All Your Salespeople Today!

Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a new process from scratch?

Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.



After the BDC confirms…

Continue

Added by Todd Vowell on March 7, 2013 at 8:23am — 32 Comments

How Apple Will Generate a Selling Rate Of Over $6,000 Per Square Foot!

Did you know within retail stores, Apple has the highest selling rate per square foot ($6,050) in the USA? That is more than double second place winner, Tiffany’s at $3,017. Why? Can car dealerships pull anything from this to improve? Maybe, let’s take a quick look:

Examination of an Apple Retail Store:…

Continue

Added by Todd Vowell on February 22, 2013 at 11:47am — No Comments

Car Dealers Educate to Cultivate!

It’s no secret, most people hate going to a dealership to buy a car. They fear paying too much, being lied to, or being ripped off. Many car dealerships have changed their tune and treat the customer right but that “reputation” still exists for car dealerships as an industry. It will be a slow process but it can change.

One new challenge many dealers face is all the rants, complaints and false accusations from the…

Continue

Added by Todd Vowell on January 17, 2013 at 9:44am — No Comments

Better Than A PURL Necklace!

"Direct mail don't work round here no more"

Translation: "I’m doing the same type of direct mail I was doing 30 years ago". Send out thousands of pieces of mail telling people they may have won BIG money or a new car, then when…

Continue

Added by Todd Vowell on September 28, 2012 at 12:06pm — No Comments

3 Record Breaking October Ideas for Car Dealers!

1) Pickup wars Are On For October!



When was the last time we had some media in the car business that didn’t involve the government, Unions, or Bankruptcy?…





Continue

Added by Todd Vowell on September 24, 2012 at 12:30pm — 2 Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service