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Stan Sher's Blog Posts Tagged 'digital marketing' (3)

Shiny Objects and Technology

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were…

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Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments

Dealers, Learn Your Demographics

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high average household income and what areas have a low average…

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Added by Stan Sher on January 31, 2013 at 1:30pm — 8 Comments

Check Your Spam Filters

BDC and Internet Managers; Do You Check Your Spam Filter Folders Daily?

As I conduct internet lead mystery shopping to dealers around the country I am constantly amazed at the lack of control that dealers have with their email…

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Added by Stan Sher on July 11, 2012 at 8:30am — 7 Comments

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