Automotive Digital Marketing

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All ADM Blog Posts Tagged 'digital marketing' (22)

2016 Digital TO-DO list: 7 MUSTS for selling cars next year

You are never too old to set another goal or to dream a new dream. - C. S. Lewis 

Holy speed of light, Batman! Another year has blown past in a…

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Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments

Shiny Objects and Technology

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were…

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Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments

A Real Campaign Earns Real Money!

Cam ▪ paign 

/kam ‘ pān/

Noun

A series of military operations intended to achieve a particular objective, confined to a particular area, or involving a specified type of fighting.

Verb

Work in an organized and active way toward a particular goal, typically a political or social one.

So, we now have the official…

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Added by Todd Vowell on March 10, 2014 at 7:30am — No Comments

The Sell Bell

December 1979 was the first time my dad let me “Ring The Bell” for him after he sold a Jackie B Cooper video (or cassette tape) automotive sales training series. I was only 15 years old at the time and thought I was just ringing the bell for my dad. It was not until I grew older, had my own family, did I start to really understand and realize the significance of the “Sell Bell” and what it meant to ring it…

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Added by Todd Vowell on December 31, 2013 at 10:30am — No Comments

Facebook Adds Partner Categories For Enhanced Ad Targeting To In-Market Car Shoppers

Facebook investors and social media marketing strategists are likely to be smiling this week.  Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.

 

If you are an investor in Facebook, you are aware of how many…

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Added by Brian Pasch on April 12, 2013 at 3:30am — 1 Comment

Car Dealers, Fire All Your Salespeople Today!

Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a new process from scratch?

Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.



After the BDC confirms…

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Added by Todd Vowell on March 7, 2013 at 8:23am — 32 Comments

How Apple Will Generate a Selling Rate Of Over $6,000 Per Square Foot!

Did you know within retail stores, Apple has the highest selling rate per square foot ($6,050) in the USA? That is more than double second place winner, Tiffany’s at $3,017. Why? Can car dealerships pull anything from this to improve? Maybe, let’s take a quick look:

Examination of an Apple Retail Store:…

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Added by Todd Vowell on February 22, 2013 at 11:47am — No Comments

Dealers, Learn Your Demographics

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high average household income and what areas have a low average…

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Added by Stan Sher on January 31, 2013 at 1:30pm — 8 Comments

Car Dealers Educate to Cultivate!

It’s no secret, most people hate going to a dealership to buy a car. They fear paying too much, being lied to, or being ripped off. Many car dealerships have changed their tune and treat the customer right but that “reputation” still exists for car dealerships as an industry. It will be a slow process but it can change.

One new challenge many dealers face is all the rants, complaints and false accusations from the…

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Added by Todd Vowell on January 17, 2013 at 9:44am — No Comments

Digital Dealer Compliance

Dealership compliance concerns have traditionally focused primarily on the sales and finance processes. However, the unprecedented growth of digital marketing, social media, and online reputation management has invited new regulations and created additional legal…

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Added by Jim Radogna on January 12, 2013 at 6:00pm — 2 Comments

Better Than A PURL Necklace!

"Direct mail don't work round here no more"

Translation: "I’m doing the same type of direct mail I was doing 30 years ago". Send out thousands of pieces of mail telling people they may have won BIG money or a new car, then when they…

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Added by Todd Vowell on September 28, 2012 at 12:06pm — No Comments

3 Record Breaking October Ideas for Car Dealers!

1) Pickup wars Are On For October!



When was the last time we had some media in the car business that didn’t involve the government, Unions, or Bankruptcy?…





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Added by Todd Vowell on September 24, 2012 at 12:30pm — 2 Comments

Check Your Spam Filters

BDC and Internet Managers; Do You Check Your Spam Filter Folders Daily?

As I conduct internet lead mystery shopping to dealers around the country I am constantly amazed at the lack of control that dealers have with their email…

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Added by Stan Sher on July 11, 2012 at 8:30am — 7 Comments

Can Your Digital Marketing Agency Serve Two Masters?



I was brought into a discussion today with a dealer who is considering hiring a new digital marketing agency.  This is a…

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Added by Brian Pasch on June 23, 2012 at 2:30pm — 13 Comments

Are You Interested In Testing Google Offers For Your Dealership?

Google Offers is now in Beta testing, have you taken a look at this new advertising platform?  

Will you be considering Google Offers in your 2012 automotive…

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Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments

Revise Your Digital Marketing Playbook

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.

 

In many markets the competition for…

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Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments

Automotive Internet Sales, Training & Consulting Company, Dealer Synergy Announce 'Internet Sales 20 Group' Workshop Nov. 8, 9 & 10th in Philadelphia

PHILADELPHIA, Sept. 1 /PRNewswire/ -- Award Winning Automotive Internet Sales, Training, Consulting and Digital Marketing company Dealer Synergy announces the "Internet Sales 20 Group" AKA "Internet Director Immersion Program" November 8th, 9th and 10th in Philadelphia PA. All previous…

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Added by Dealer Synergy on September 1, 2010 at 9:32am — No Comments

Fear and Marketing

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”

Bene Gesserit Litany Against Fear – Frank Herbert -…

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Added by Brian Pasch on March 29, 2010 at 11:30am — 9 Comments

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