Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You are never too old to set another goal or to dream a new dream. - C. S. Lewis
Holy speed of light, Batman! Another year has blown past in a…Continue
Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments
The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were…Continue
Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments
/kam ‘ pān/
A series of military operations intended to achieve a particular objective, confined to a particular area, or involving a specified type of fighting.
Work in an organized and active way toward a particular goal, typically a political or social one.
So, we now have the official…Continue
Added by Todd Vowell on March 10, 2014 at 7:30am — No Comments
December 1979 was the first time my dad let me “Ring The Bell” for him after he sold a Jackie B Cooper video (or cassette tape) automotive sales training series. I was only 15 years old at the time and thought I was just ringing the bell for my dad. It was not until I grew older, had my own family, did I start to really understand and realize the significance of the “Sell Bell” and what it meant to ring it…Continue
Added by Todd Vowell on December 31, 2013 at 10:30am — No Comments
Facebook investors and social media marketing strategists are likely to be smiling this week. Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.
If you are an investor in Facebook, you are aware of how many nay-sayers fault Facebook from not coming up with ways to…Continue
Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.
After the BDC confirms…
Did you know within retail stores, Apple has the highest selling rate per square foot ($6,050) in the USA? That is more than double second place winner, Tiffany’s at $3,017. Why? Can car dealerships pull anything from this to improve? Maybe, let’s take a quick look:
Examination of an Apple Retail Store:…Continue
Added by Todd Vowell on February 22, 2013 at 11:47am — No Comments
Do you know what kind of population is in your area?
What is the crime rate where your dealership is located?
What is the percentage of households with college grads?
What areas have a high average household income and what areas have a low average…Continue
It’s no secret, most people hate going to a dealership to buy a car. They fear paying too much, being lied to, or being ripped off. Many car dealerships have changed their tune and treat the customer right but that “reputation” still exists for car dealerships as an industry. It will be a slow process but it can change.
One new challenge many dealers face is all the rants, complaints and false accusations from the…Continue
Added by Todd Vowell on January 17, 2013 at 9:44am — No Comments
Dealership compliance concerns have traditionally focused primarily on the sales and finance processes. However, the unprecedented growth of digital marketing, social media, and online reputation management has invited new regulations and created additional legal challenges for dealers to contend with. Following are six areas that…Continue
Translation: "I’m doing the same type of direct mail I was doing 30 years ago". Send out thousands of pieces of mail telling people they may have won BIG money or a new car, then when they come in, tell them sorry they "didn’t win $10,000 cash…Continue
Added by Todd Vowell on September 28, 2012 at 12:06pm — No Comments
GM extended its “Semi-annual Truck Month” over…
BDC and Internet Managers; Do You Check Your Spam Filter Folders Daily?
As I conduct internet lead mystery shopping to dealers around the country I am constantly amazed at the lack of control that dealers have with their email marketing. It is amazing to see how many dealers send me…Continue
I was brought into a discussion today with a dealer who is considering hiring a new digital marketing agency. This is a common occurrence within the automotive community since I offer my advice regarding vendors, products, and services to dealership executives…
Added by Sean V. Bradley on December 4, 2011 at 9:29pm — No Comments
Google Offers is now in Beta testing, have you taken a look at this new advertising platform?
Will you be considering Google Offers in your 2012 automotive advertising strategy?
I am in Atlanta tonight surfing the…Continue
Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments
In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.
In many markets the competition for…Continue
Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments
PHILADELPHIA, Sept. 1 /PRNewswire/ -- Award Winning Automotive Internet Sales, Training, Consulting and Digital Marketing company Dealer Synergy announces the "Internet Sales 20 Group" AKA "Internet Director Immersion Program" November 8th, 9th and 10th in Philadelphia PA. All previous…Continue
Added by Dealer Synergy on September 1, 2010 at 9:32am — No Comments
“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”
Bene Gesserit Litany Against Fear – Frank Herbert -…