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Larry Bruce's Blog Posts Tagged 'digital' (7)

What Is The Value Of A Digital Marketing Agency?

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…

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Added by Larry Bruce on March 27, 2014 at 5:09am — 5 Comments

Time Is the Fire in Which Leads Burn

I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted.  I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself…

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Added by Larry Bruce on February 5, 2014 at 4:00am — No Comments

BDC, Call Center…BS…Call It What It IS!

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article…

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Added by Larry Bruce on May 27, 2013 at 4:30pm — 11 Comments

The Biggest Change To AdWords In The Last 5 Years

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…

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Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments

The Secret Weapon

Post one of ten posts I will be making leading up to Digital Dealer 12.

 

 

If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…





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Added by Larry Bruce on March 17, 2012 at 7:41am — 1 Comment

Is What Your Dealership Stocks a Marketing Decision?



This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.

 

Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…

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Added by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments

The Digital Divide – it’s not what you think it is

“Communication with you customers has never been easier…and yet your customers have never been further away.”



For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.

To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.

The…

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Added by Larry Bruce on April 15, 2011 at 7:42pm — 1 Comment

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