Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…Continue
I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted. I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself…Continue
Added by Larry Bruce on February 5, 2014 at 4:00am — No Comments
I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article…Continue
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…Continue
“Communication with you customers has never been easier…and yet your customers have never been further away.”
For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.
To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.