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CDK Global's Blog Posts Tagged 'digital' (15)

Defining Audience Management?



Dana Fornasar, Sr. Product Marketing Manager
by Dana Fornasar, Sr. Product Marketing Manager

#audiencematters

We've been talking a lot lately about "audience" and "…

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Added by CDK Global on February 12, 2015 at 2:06pm — No Comments

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale

When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale

The Road to the…

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Added by CDK Global on February 2, 2015 at 3:00pm — No Comments

Connecting With Gen Y Car Buyers



Jillian Overmyer, Account Advocate
by Jillian Overmyer, Account Advocate

How do you approach Generation Y when it comes to car buying?

Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…

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Added by CDK Global on November 11, 2014 at 6:30am — 3 Comments

Are You Master of Your Domain?



Jason Jewert, Performance Improvement Consultant
by Jason Jewert, CDK Global Performance Improvement Consultant

Who can forget The Contest? One of the most memorable …

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Added by CDK Global on October 29, 2014 at 10:20am — No Comments

'Tis the Season for Declining Organic Search Traffic



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers,…

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Added by CDK Global on October 14, 2014 at 10:30am — 1 Comment

How Digital Marketing is Effecting the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

The Fall of Vehicle Sales Profits = The Rise of the 'Automotive Agent'

When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…

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Added by CDK Global on September 24, 2014 at 2:02pm — 1 Comment

Take the Fantasy out of Measuring Your Advertising ROI



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

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Added by CDK Global on September 3, 2014 at 12:25pm — No Comments

How to Sell with VIN Activity



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…

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Added by CDK Global on August 20, 2014 at 9:00am — 2 Comments

What the Buzz is Closed Loop Analysis?

Closed Loop Analysis



Dave Hollander, Cobalt Online Marketing Manager

by Dave Hollander, Senior Marketing & Communications Manager

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…

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Added by CDK Global on August 14, 2014 at 11:30am — No Comments

5 Ways to Win an Automotive Shopper's Heart

Five Proven Ways to Win

the Hearts and Minds of Car Buyers... 



Written by Nicholas…

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Added by CDK Global on August 8, 2014 at 11:00am — 4 Comments

Nacho Typical Marketing Approach



Katy Scheck, Director of Interactive Marketing/Marcom
by Katy Scheck, Director of Interactive Marketing/Marcom

I’m a typical Seattleite when it comes to baseball— a rainy…

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Added by CDK Global on August 5, 2014 at 11:03am — No Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

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Added by CDK Global on July 10, 2014 at 10:30am — 1 Comment

The New Google Maps Experience





 

by Monica…

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Added by CDK Global on December 26, 2013 at 9:30am — 5 Comments

4 Mobile Musts of Google Advertising



by Dan Blau, Cobalt Digital Advertising Analyst…

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Added by CDK Global on October 30, 2013 at 9:00pm — No Comments

Webinar: Master Your Marketing Mix

 

Watch On…

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Added by CDK Global on September 5, 2013 at 11:00am — No Comments

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