Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue
In 2011, Justin Timberlake and Specific Media bought the dying music social network MySpace away from News Corp. for just $35 million. I say just $35 million because News Corp. originally invested $580 million to the music site a few years prior to that when the site was still very popular.
Justin started to hype up the new MySpace redesign this past September, but today was the official launch of the full redesign for all…Continue
Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.
Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.
This isn't anything new. Every social media specialist talks about it.
But what I'm proposing is to take it a step further…Continue