By Brian Pasch
The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your… Continue
Added by Brian Pasch on April 16, 2014 at 8:30am —
I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially. The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.
Executives need to be able to have productive conversations with vendor partners which in turn will allow them… Continue
Added by Brian Pasch on November 5, 2012 at 12:30pm —
The 2011 NADA Convention
started on Friday February 4th and attendance this year is very strong. Aside from the large exhibit area, some of the best parts of the convention is the networking parties hosted by industry vendors. Friday night PCG Digital Marketing hosted a wine tasting dinner at Le Charm Restaurant in San Francisco for clients and friends. It was an intimate affair with great wines from Meander,… Continue
Added by Brian Pasch on February 6, 2011 at 6:49am —
If you are a member of ADM and are one of the lucky dealers in the USA to be chosen for a Fiat Studio
(franchise), I would like to encourage you to take advantage of some free SEO tools and advice. Most Fiat dealers
have not started their digital marketing strategies so members of ADM will get a head start.… Continue
Added by Brian Pasch on December 3, 2010 at 8:00pm —
Recently some of my clients have been asking me for help in selecting courses at the 9th Digital Dealer Conference and Exposition. I know that there are members of this community that will be attending for the first time, so I thought I would give some general advice on how to leverage the experience.
1. Download the complete 9th Digital Dealer Conference Agenda as a PDF. Download Agenda… Continue
Added by Brian Pasch on October 6, 2010 at 7:30am —
The 2010 Automotive Website Awards (AWA) will be presented on Tuesday, October 12, 2010 at 8:00 am at the Mirage Hotel in Las Vegas in Grand Ballroom D.
Details on the awards ceremony have been finalized by PCG Digital Marketing today.
Members of the automotive industry that would like to attend the awards breakfast should follow the guidelines… Continue
Added by Brian Pasch on September 16, 2010 at 7:00pm —
If you work at a car dealership and want utilize power SEO tools and strategies to improve your search visibility, then consider participating in a unique Automotive SEO Study which will be documented and presented at the 2011 NADA Convention. Continue
The Automotive SEO Study will be limited to 100 dealers. Registration…
Added by Brian Pasch on August 13, 2010 at 4:30am —
I'm as guilty as anyone of writing articles late at night and making numerous spelling mistakes. I excuse myself for at least having the energy to post articles around the clock but that is still no excuse.
In reality, spelling errors may cast a negative impression of your dealership to online readers.
Tonight I was on Facebook and just laughed when I saw this paid ad shown on the right of my profile based in New Jersey. From what I can see… Continue
Added by Brian Pasch on July 30, 2010 at 9:30pm —
I have been collecting data for a Automotive Digital Marketing Awareness and Budgeting Survey for the past two weeks and I wanted to show ADM members two of the survey questions
from the 11 question survey. I hope to increase the data set in the coming week with your help.
Please pass this survey link
to dealer staff within your organization, in your 20 groups and friends in the business to grow the number of dealers involved. If you have not participated in the survey,… Continue
Added by Brian Pasch on January 12, 2010 at 1:05am —
I just arrived in Vegas for the 6th Annual Digital Dealer Conference. I'm excited to meet the folks that particpate on the ADM forum.
The seminar that I am conducting will be on Monday at 5:15 and I hope that many of you can attend.
I'll be around to meet up with friends and clients anytime outside of that seminar slot. Call me on my cell: 732-672-2356 to catch up and have a drink.
Added by Brian Pasch on April 19, 2009 at 12:00pm —