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Tom Gorham's Blog Posts Tagged 'digital' (7)

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer expectations…

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Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments

From the Trenches – Your People Work For You (and themselves)

I've been on the Internet side of this business for 14 years.  The first portion of that time was spent trying to get buy-in from top management.  The last portion has been spent getting buy-in from the sales staff.…

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Added by Tom Gorham on December 16, 2012 at 3:00pm — 10 Comments

From the Trenches - We WERE the Sultans of Swing

 

For all of us who remember the sales floor before the Internet, we remember when we were King.  We knew more about selling cars and had more information than any customer.  We manipulated the customer like a piece of clay.  We made huge commissions off of customers that had no idea what they should be paying for a car.  Dream of forever.

Those days are long ago and far away. …

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Added by Tom Gorham on May 19, 2012 at 7:00pm — 23 Comments

From the Trenches - 2012 Put your money where your mouth is

 

2012 – the year that makes or breaks you!  This is the year of natural selection… survival of the fittest.

 

All of us have a pretty basic question to ask ourselves.  Do we invest in the past… or the future?  Is our loyalty to what was… or to what will be?

 

2011 was to be the year of digital, and in many…

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Added by Tom Gorham on January 8, 2012 at 12:30pm — 31 Comments

32 Great Quotes from Word of Mouth

I don't often share other people's articles or blogs, but here is one worth sharing....

Here are the best 32 quotes from the book "Word of Mouth Marketing by Andy Sernovitz":

  1. Learn to make customers really, really happy. It doesn’t…
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Added by Tom Gorham on December 11, 2011 at 12:00pm — No Comments

Have you seen this wizard?

 

I spend much of my spare time on this site, Automotive Digital Marketing.  I don't do this when I am at work in my dealership.  I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.

I want to thank the man who entered my life through Digital Dealer Magazine some years ago as a…

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Added by Tom Gorham on October 31, 2011 at 7:35pm — 2 Comments

The People We Touch

Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer Reviews, word of mouth advertising rules. Everything we say and do…

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Added by Tom Gorham on May 21, 2011 at 1:30pm — No Comments

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