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Amanda Meuwissen's Blog Posts Tagged 'digital' (5)

Why Your Automated Marketing Tool Could Be Failing

Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.



Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:

• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…

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Added by Amanda Meuwissen on January 6, 2015 at 2:00pm — No Comments

Go Viral with YouTube Engagement

 

Many people who might otherwise be familiar with YouTube aren’t aware of the changes made recently to how videos go viral. It isn’t only about having an eye-catching thumbnail to rake in views. Hits alone don’t increase visibility anymore.

YouTube has changed how videos gain in popularity by combining hits, how long someone watches the video (so that actually finishing videos matters rather than just clicking a good image and being disappointed in…

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Added by Amanda Meuwissen on August 5, 2013 at 9:01am — No Comments

Pinterest – Visual Social Media

 

Pinterest is an online social pinboard for images and websites that users can enjoy and share in a single location. “Think of it as a visual way to bookmark websites,” says automotive industry marketing blog…

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Added by Amanda Meuwissen on April 10, 2012 at 11:17am — No Comments

The era of ‘big data’ is NOW

“Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data.”

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McKinsey & Company, a globally recognized management consulting firm, has been placing a lot of focus on ‘big data’ in…

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Added by Amanda Meuwissen on February 27, 2012 at 7:59am — 1 Comment

Successful Digital Innovation

Are You Thinking Big This Holiday Season?

 

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including…

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Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments

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