Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…Continue
Added by Dane Saville on August 1, 2018 at 7:30am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to…Continue
Added by Steve White on July 23, 2018 at 6:38am — No Comments
Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.
Added by Dane Saville on July 18, 2018 at 8:00am — No Comments
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets.
Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever…
Added by Steve White on July 5, 2018 at 6:30am — No Comments
Back in Ancient China advertising was usually oral, whereas in Ancient Egypt papyrus was used for writing sales messages or posters which promoted a…Continue
Added by Thomas F. Jung on July 5, 2018 at 3:00am — No Comments
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.
The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.
This is despite the fact that…Continue
Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments
For decades, advertising enjoyed a fairly predictable business.
Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…
Added by Steve White on May 31, 2018 at 6:30am — No Comments
Following email deliver-ability best practices is more than making sure your customers receive your…Continue
Added by Graham Annett on May 18, 2018 at 6:30am — No Comments
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.
While this is important, it’s just as important to remember that creative still matters.
After all, you can…Continue
Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments
Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom
Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…Continue
Added by Paul Moran on May 2, 2018 at 7:05am — No Comments
It’s why studies like the AutoTrader Car Buyer of the Future study are so important. It says that just 17 of more than 4,000 people surveyed…Continue
Added by CPI Results on March 6, 2018 at 9:21am — No Comments
Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…Continue
Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments
Added by CPI Results on March 4, 2018 at 11:30am — No Comments
Added by Chris Price on March 2, 2018 at 6:30am — No Comments
Is your dealership planning to implement a digital retailing solution this year?
If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a…
Added by Bill Wittenmyer on March 1, 2018 at 9:00am — No Comments
Added by Steve White on February 27, 2018 at 6:39am — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.
That’s why service marketing is…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments
DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.
Now TagRail’s platform provides…Continue
Added by Jim Leman on February 14, 2018 at 11:30am — No Comments