Professional Community for Car Dealers, Automotive Marketers and Sales Managers
|by Jillian Overmyer, Account Advocate|
Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…Continue
|by Jason Jewert, CDK Global Performance Improvement Consultant|
Who can forget The Contest? One of the most memorable …Continue
Added by CDK Global on October 29, 2014 at 10:20am — No Comments
Last year marked a turning point in the world of digital advertising.
Not so much a sudden, sharp turn, but rather a methodic and inevitable turn.
Digital advertising in 2014 is positioned to be a $120 billion industry that has, to date, relied primarily on best practices that are no longer meeting required criteria as well as methods of collecting data that are faulty at best. This gradual shift toward the marriage of consumer trends and advanced technology is causing some…
Added by mike lesinski on October 26, 2014 at 4:34am — No Comments
|by Nicole Milkovich, Search Engine Optimization Specialist|
Using a combination of smartphones, tablets and desktop computers,…Continue
|by Joe Tarell, Performance Improvement Consultant|
When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…Continue
Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…Continue
LIVE MARKETING, a data driven marketing engine, gets extreme dealer satisfaction by helping them sell 25% more vehicles. Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals…Continue
Added by Dani Lunsford on September 4, 2014 at 7:10am — No Comments
|by Rob Campbell, Performance Improvement Consultant|
I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …Continue
Added by CDK Global on September 3, 2014 at 12:25pm — No Comments
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.
If the searcher is not taken directly to the content they…Continue
Added by Brian Cox on August 25, 2014 at 4:00am — No Comments
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…Continue
Added by Manny Luna on August 21, 2014 at 2:00am — No Comments
|by James Fabin, Sr. Product Marketing Manager|
Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…Continue
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…Continue
Five Proven Ways to Win
the Hearts and Minds of Car Buyers...
Approach your life as you would your game....
...when you make a mistake, learn from it, correct it, and get ready for the next point. Life moves too fast to sulk and dwell on the past.
...when you're down, fight harder to get back on top. Life is full of hardships. Fight hard against those feelings of despair.…
Added by Manny Luna on August 7, 2014 at 2:00am — No Comments
|by Katy Scheck, Director of Interactive Marketing/Marcom|
I’m a typical Seattleite when it comes to baseball— a rainy…Continue
Added by CDK Global on August 5, 2014 at 11:03am — No Comments
As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…Continue
For nearly two decades, most dealers have been divided in the way that they advertise. There is normally a budget for "traditional" advertising and a separate budget for "digital" advertising. While more dealers are consolidating their budgets, it's more than that. Should we be looking at it all as one…Continue
Cross Channel Advertising Optimization
|by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence & Part-time Digital Demystification Delegate at Cobalt.|
Are you tired…Continue
If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It…Continue
There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years, it is still clear that many of the offerings companies are putting out there focus on intangible results.
Don't get me wrong. I know that there are…Continue
Added by Jon Lamb on June 8, 2014 at 2:03am — No Comments