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All ADM Blog Posts Tagged 'digital' (302)


Influencer
This Week in Social Media

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…

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Added by Joseph Little on January 28, 2016 at 2:11pm — 2 Comments


Influencer
Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…

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Added by David Metter on January 7, 2016 at 12:00pm — No Comments


Influencer
What “Star Wars: The Force Awakens” Can Teach Us about Marketing

It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning...

 

Think about the many months leading up to the…

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Added by Paul Moran on December 23, 2015 at 5:59am — 2 Comments


Influencer
5 Digital Trends Sticking Around for 2016

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…

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Added by David Metter on December 18, 2015 at 9:30am — No Comments


Influencer
Online Deal Creation – Consumers Have Wanted an ‘Easy Button’ for Years

There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space…

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Added by Joe Orr on December 9, 2015 at 6:42am — No Comments


Influencer
Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…

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Added by Joseph Little on November 6, 2015 at 1:07pm — No Comments


Influencer
3 Innovative Ways to Improve Your Dealership’s Customer Experience: Can I Have a Pedicure With My Oil Change Please?

service

Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product…

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Added by Larisa Bedgood on October 29, 2015 at 10:30am — 2 Comments


Influencer
A Primer on Mobile Wallets and How Dealers Can Benefit From Them

If you have a smartphone, chances are you have Apple Wallet (formerly Passbook) or Google Wallet. These applications are mobile wallets that store, among other things, applications like Apple Pay that enable people to purchase things with their phones. Of course, it's very unlikely that anybody is going to purchase…

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Added by David Metter on October 16, 2015 at 11:30am — 3 Comments


Influencer
From Content Mapping to Content Marketing: Part I

Content Mapping to Content Marketing: Defining Your Target Audience

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content…

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Added by Joseph Little on October 12, 2015 at 11:45am — No Comments


Influencer
3 Ways to Acquire On-Line and In-Market Car Shoppers

car shopping

3 Ways to Acquire On-Line and In-Market Car Shoppers

Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.

Fast forward to today.…

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Added by Larisa Bedgood on October 8, 2015 at 11:00am — No Comments


Influencer
3 Birds Launches All-New Dealer Solution 3 Birds ME at Digital Dealer 19

Comprehensive digital marketing solution offers new tools to measure marketing effectiveness

Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each…

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Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments


Influencer
Are Mobile Apps Today's Newspaper?

Today’s World Has Gone Mobile

It’s no secret, the world has gone mobile. Today, nearly two-thirds of all Americans are now smart phone owners, and for many these devices are a key entry point to the online world. Unfortunately, many websites are still not mobile friendly creating a frustrating experience when consumers try to navigate using their smart phones or other mobile devices.  Mobile…

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Added by Owen Moon on September 28, 2015 at 12:47pm — No Comments

5 Reasons to Attend Digital Dealer 19

  1. 2016 Digital Trends

Hosted FOR dealers, WITH dealers, this Keynote Panel will feature leaders from some of the most progressive dealer groups across the country and also include technology frontrunners like Google and Facebook. Moderated by our very own PureCars CEO…

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Added by Lindsay Kwaselow on September 24, 2015 at 7:30am — 1 Comment


Influencer
Day In The Life Of A Social Media Manger

We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and…

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Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments


Influencer
Optimize Your Time

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including…

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Added by Paul Potratz on September 16, 2015 at 9:06am — No Comments

Tailor Your Marketing Strategy: A Dealership Isn’t a Hair Salon

Written by PureCars CEO and Co-Founder, Jeremy Anspach

(As published in Dealer Marketing Magazine)

In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…

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Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments


Influencer
How Auto Dealers Can Use Social Media to Sell Cars [Infographic]

According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to say, digital plays a big role leading up to purchasing a car!

On a…

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Added by Larisa Bedgood on September 10, 2015 at 8:30am — No Comments


Influencer
A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…

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Added by Larisa Bedgood on September 3, 2015 at 11:30am — No Comments


Influencer
Facebook’s Floating Video

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.

Thankfully, the days of scrolling through your news feed and…

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Added by Paul Potratz on August 6, 2015 at 7:18am — 1 Comment


Influencer
Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…

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Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments

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