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All ADM Blog Posts Tagged 'digital' (293)

3 Birds Launches All-New Dealer Solution 3 Birds ME at Digital Dealer 19

Comprehensive digital marketing solution offers new tools to measure marketing effectiveness

Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each…


Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments

Are Mobile Apps Today's Newspaper?

Today’s World Has Gone Mobile

It’s no secret, the world has gone mobile. Today, nearly two-thirds of all Americans are now smart phone owners, and for many these devices are a key entry point to the online world. Unfortunately, many websites are still not mobile friendly creating a frustrating experience when consumers try to navigate using their smart phones or other mobile devices.  Mobile…


Added by Owen Moon on September 28, 2015 at 12:47pm — No Comments

5 Reasons to Attend Digital Dealer 19

  1. 2016 Digital Trends

Hosted FOR dealers, WITH dealers, this Keynote Panel will feature leaders from some of the most progressive dealer groups across the country and also include technology frontrunners like Google and Facebook. Moderated by our very own PureCars CEO…


Added by Lindsay Kwaselow on September 24, 2015 at 7:30am — 1 Comment

Day In The Life Of A Social Media Manger

We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and…


Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments

Optimize Your Time

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including…


Added by Paul Potratz on September 16, 2015 at 9:06am — No Comments

Tailor Your Marketing Strategy: A Dealership Isn’t a Hair Salon

Written by PureCars CEO and Co-Founder, Jeremy Anspach

(As published in Dealer Marketing Magazine)

In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…


Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments

How Auto Dealers Can Use Social Media to Sell Cars [Infographic]

According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to say, digital plays a big role leading up to purchasing a car!

On a…


Added by Michael Meyers on September 10, 2015 at 8:30am — No Comments

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…


Added by Michael Meyers on September 3, 2015 at 11:30am — No Comments

Facebook’s Floating Video

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.

Thankfully, the days of scrolling through your news feed and…


Added by Paul Potratz on August 6, 2015 at 7:18am — 1 Comment

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…


Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.



Added by David Metter on July 16, 2015 at 5:30am — 6 Comments

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…


Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments

The Importance of Graphic Design to Your Business

     It takes a lot to run a business, large or small. Some things certainly may slip through the cracks, but one thing you don't want to forget about is expertly crafted graphic designs. There are several reasons for this, which we will lay out for you in this article.

     First of all, your company’s total brand image starts with a recognizable logo. Logos can often be overlooked, meaning they are present but may…


Added by Brent Durham on May 21, 2015 at 11:51am — No Comments

In Marketing, Consumers Want to Know What Is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.


In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…


Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are…


Added by David Metter on May 5, 2015 at 5:30am — 1 Comment

10 Tips for Effective Automotive Digital Marketing

The automotive industry employs some of the most creative marketing professionals for both their offline and online campaigns. With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these huge international companies? Here are my top 10 tips for effective automotive digital marketing:…


Added by Ljuben Georgiev on April 19, 2015 at 9:17pm — No Comments

3 Birds Marketing Partners with Toyota to Advance Best-in-Class Online Experience

Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships”

Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A.,…


Added by Paul Mirek on April 7, 2015 at 7:52am — No Comments

Repair Your Dealership’s Fixed Ops Strategy

Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.


Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.

To help your service and parts get to the…


Added by Lisandra Ramos on March 11, 2015 at 6:35am — No Comments

Conversation Marketing: The Web is a Table for Two

We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.

I was actually reading a Contently article called “…


Added by Lisandra Ramos on February 16, 2015 at 12:00pm — 1 Comment

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