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All ADM Blog Posts Tagged 'digital' (297)

Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…


Added by Joseph Little on November 6, 2015 at 1:07pm — No Comments

3 Innovative Ways to Improve Your Dealership’s Customer Experience: Can I Have a Pedicure With My Oil Change Please?


Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product…


Added by Larisa Bedgood on October 29, 2015 at 10:30am — 2 Comments

A Primer on Mobile Wallets and How Dealers Can Benefit From Them

If you have a smartphone, chances are you have Apple Wallet (formerly Passbook) or Google Wallet. These applications are mobile wallets that store, among other things, applications like Apple Pay that enable people to purchase things with their phones. Of course, it's very unlikely that anybody is going to purchase…


Added by David Metter on October 16, 2015 at 11:30am — 3 Comments

From Content Mapping to Content Marketing: Part I

Content Mapping to Content Marketing: Defining Your Target Audience

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content…


Added by Joseph Little on October 12, 2015 at 11:45am — No Comments

3 Ways to Acquire On-Line and In-Market Car Shoppers

car shopping

3 Ways to Acquire On-Line and In-Market Car Shoppers

Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.

Fast forward to today.…


Added by Larisa Bedgood on October 8, 2015 at 11:15am — No Comments

3 Birds Launches All-New Dealer Solution 3 Birds ME at Digital Dealer 19

Comprehensive digital marketing solution offers new tools to measure marketing effectiveness

Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each…


Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments

Are Mobile Apps Today's Newspaper?

Today’s World Has Gone Mobile

It’s no secret, the world has gone mobile. Today, nearly two-thirds of all Americans are now smart phone owners, and for many these devices are a key entry point to the online world. Unfortunately, many websites are still not mobile friendly creating a frustrating experience when consumers try to navigate using their smart phones or other mobile devices.  Mobile…


Added by Owen Moon on September 28, 2015 at 12:47pm — No Comments

5 Reasons to Attend Digital Dealer 19

  1. 2016 Digital Trends

Hosted FOR dealers, WITH dealers, this Keynote Panel will feature leaders from some of the most progressive dealer groups across the country and also include technology frontrunners like Google and Facebook. Moderated by our very own PureCars CEO…


Added by Lindsay Kwaselow on September 24, 2015 at 7:30am — 1 Comment

Day In The Life Of A Social Media Manger

We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and…


Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments

Optimize Your Time

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including…


Added by Paul Potratz on September 16, 2015 at 9:06am — No Comments

Tailor Your Marketing Strategy: A Dealership Isn’t a Hair Salon

Written by PureCars CEO and Co-Founder, Jeremy Anspach

(As published in Dealer Marketing Magazine)

In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…


Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments

How Auto Dealers Can Use Social Media to Sell Cars [Infographic]

According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to say, digital plays a big role leading up to purchasing a car!

On a…


Added by Larisa Bedgood on September 10, 2015 at 8:30am — No Comments

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…


Added by Larisa Bedgood on September 3, 2015 at 11:30am — No Comments

Facebook’s Floating Video

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.

Thankfully, the days of scrolling through your news feed and…


Added by Paul Potratz on August 6, 2015 at 7:18am — 1 Comment

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…


Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.



Added by David Metter on July 16, 2015 at 5:30am — 6 Comments

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…


Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments

The Importance of Graphic Design to Your Business

     It takes a lot to run a business, large or small. Some things certainly may slip through the cracks, but one thing you don't want to forget about is expertly crafted graphic designs. There are several reasons for this, which we will lay out for you in this article.

     First of all, your company’s total brand image starts with a recognizable logo. Logos can often be overlooked, meaning they are present but may…


Added by Brent Durham on May 21, 2015 at 11:51am — No Comments

In Marketing, Consumers Want to Know What Is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.


In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…


Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments

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