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All ADM Blog Posts Tagged 'digital' (272)

I am " The American Dream"

I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.

I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was… Continue

Added by Jose M Alonso on January 23, 2015 at 4:46pm — 1 Comment

Branded vs Non-Branded Keywords

Are you ranking #1 for your own brand name? Hooray! Nice work. It’s important that users are able to find you in a brand name search. But, if that’s all you’re using to measure SEO success, you’re missing the bigger picture — and probably a great deal of new business.

What is branded search?

The definition of a branded keyword is any search term that uses your name of business or any variation of it (this includes misspellings). Non-branded…

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Added by Britt Bischoff on January 22, 2015 at 2:10pm — No Comments

Forget MORE Leads. Focus On More QUALITY Leads.

In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an…

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Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments

Why Your Automated Marketing Tool Could Be Failing

Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.



Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:



• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…

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Added by Amanda Meuwissen on January 6, 2015 at 2:00pm — No Comments

EVERYDAY PEOPLE

EVERYDAY PEOPLE

The things that will destroy America are prosperity-at-any-price, peace-at-any-price, safety-first instead of duty-first, the love of soft living, and the-get-rich quick theory of life. Theodore Roosevelt …

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Added by Bobby on January 2, 2015 at 1:00am — No Comments

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…

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Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments

Why “Just Do It” Is A Waste Of Time

In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…

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Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments

Reach Out and Touch Someone

Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s?  It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and…

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Added by Richard Holland on December 4, 2014 at 5:00am — No Comments

Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online…

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Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments

Connecting With Gen Y Car Buyers



Jillian Overmyer, Account Advocate
by Jillian Overmyer, Account Advocate

How do you approach Generation Y when it comes to car buying?

Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…

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Added by CDK Global on November 11, 2014 at 6:30am — 4 Comments

Are You Master of Your Domain?



Jason Jewert, Performance Improvement Consultant
by Jason Jewert, CDK Global Performance Improvement Consultant

Who can forget The Contest? One of the most memorable …

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Added by CDK Global on October 29, 2014 at 10:20am — No Comments

Everything You Know About Digital Advertising Is About To Change

Last year marked a turning point in the world of digital advertising.



Not so much a sudden, sharp turn, but rather a methodic and inevitable turn.



Digital advertising in 2014 is positioned to be a $120 billion industry that has, to date, relied primarily on best practices that are no longer meeting required criteria as well as methods of collecting data that are faulty at best. This gradual shift toward the marriage of consumer trends and advanced technology is causing some…

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Added by mike lesinski on October 26, 2014 at 4:34am — No Comments

'Tis the Season for Declining Organic Search Traffic



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers,…

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Added by CDK Global on October 14, 2014 at 10:30am — 1 Comment

How Digital Marketing is Effecting the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

The Fall of Vehicle Sales Profits = The Rise of the 'Automotive Agent'

When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…

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Added by CDK Global on September 24, 2014 at 2:02pm — 1 Comment

Search Engine Optimization: How it Can Boost Traffic to a Company Website

Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…

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Added by Manny Luna on September 4, 2014 at 10:00pm — 1 Comment

MY LIVE MARKETING Makes Strides to be the Forefront Data Partner for Multi Roof Automotive Groups in the Nation

MY LIVE MARKETING is proving to be the Visionary Pioneer in the Automotive Data Community, by helping Large Groups Excavate, Reconnect and Conquest Existing Customers

 

 

LIVE MARKETING, a data driven marketing engine, gets extreme dealer satisfaction by helping them sell 25% more vehicles.  Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals…

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Added by Dani Lunsford on September 4, 2014 at 7:10am — No Comments

Take the Fantasy out of Measuring Your Advertising ROI



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

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Added by CDK Global on September 3, 2014 at 12:25pm — No Comments

The Single Worst Thing A Dealership Can Do In Video Marketing

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.

If the searcher is not taken directly to the content they…

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Added by Brian Cox on August 25, 2014 at 4:00am — No Comments

The Benefits of Video Marketing ~ Internet Marketing Tips!

The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…

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Added by Manny Luna on August 21, 2014 at 2:00am — No Comments

How to Sell with VIN Activity



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…

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Added by CDK Global on August 20, 2014 at 9:00am — 2 Comments

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