Automotive Marketing Professional Community for Car Dealers and their Managers
It’s why studies like the AutoTrader Car Buyer of the Future study are so important. It says that just 17 of more than 4,000 people surveyed…Continue
Added by CPI Results on March 6, 2018 at 9:21am — No Comments
Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…Continue
Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments
Added by CPI Results on March 4, 2018 at 11:30am — No Comments
Added by Chris Price on March 2, 2018 at 6:30am — No Comments
Is your dealership planning to implement a digital retailing solution this year?
If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a…
Added by Bill Wittenmyer on March 1, 2018 at 9:00am — No Comments
Added by Steve White on February 27, 2018 at 6:39am — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.
That’s why service marketing is…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments
DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.
Now TagRail’s platform provides…Continue
Added by Jim Leman on February 14, 2018 at 11:30am — No Comments
TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.
It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…
Added by Jim Leman on January 19, 2018 at 1:00pm — No Comments
Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…Continue
Added by sara callahan on January 10, 2018 at 6:30am — No Comments
Added by Dane Saville on January 5, 2018 at 6:00am — No Comments
Added by Ujj Nath on January 2, 2018 at 6:30am — No Comments
There are a ton of marketing ideas out there, but it can sometimes be tricky to find the ones that work well. In addition, some things that might work for another sort of business might not have the same effect on your auto…Continue
Added by Michael Reid on November 19, 2017 at 5:00am — No Comments
Added by Devin Daly on October 17, 2017 at 6:30am — No Comments
Added by Steve White on August 31, 2017 at 7:00am — No Comments
Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments