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All ADM Blog Posts Tagged 'digital' (239)

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

By Brian Pasch

The responsibilities of an Automotive Digital Marketing…

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Added by Brian Pasch on April 16, 2014 at 8:30am — 16 Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve…

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Added by Jamil Zabaneh on April 9, 2014 at 6:37am — 1 Comment

Yahoo Bets Big on Customer Loyalty

In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its…

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Added by Mike Gorun on April 8, 2014 at 10:36am — No Comments

What Is The Value Of A Digital Marketing Agency?

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…

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Added by Larry Bruce on March 27, 2014 at 5:09am — 6 Comments

Don't Patronize your Lounge Customers

The environment in the customer lounge says a lot about your dealership and management. In fact, dealers spent more money remodeling the lounge to look and feel more like a 'home' space then any other part of the dealership.

 

With comfortable chairs, coffee service, muted colors and a variety of reading material, the customer lounge area dealers focuses on a welcoming environment to increase CSI and lower customer inhibitions.

 

And this has translated to the…

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Added by Todd Katcher on March 10, 2014 at 9:58am — No Comments

Loyalty Marketing Begins With Great Leadership

Okay ADMers get ready you will hear me talk a bunch about Automotive Loyalty And Reward Marketing. When I first started trying to get people involved in Social Media I was laughed at by a friend almost 4 years ago, she said "no one will ever do business on facebook or twitter..." I won't tell you who that was but more importantly let's talk about what is "next"... 

Loyalty Marketing is not an oil change package that you get from your warranty administrator. Loyalty Marketing is a…

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Added by Micah Birkholz-1:16Digital Media on March 4, 2014 at 8:26am — No Comments

Industry Expert Reveals Top Metrics Tracked by Elite Dealerships (Join us Live on February 13th)

In a couple of days, we'll be running a VERY important Automotive Digital Workshop with one of the auto industry's top analytics experts. Check out the details here:…

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Added by Michael Cirillo on February 12, 2014 at 9:32pm — No Comments

Time Is the Fire in Which Leads Burn

I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted.  I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself…

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Added by Larry Bruce on February 5, 2014 at 4:00am — No Comments

Keep in Touch with Customers Before, During and After the Sale with Social Media

PCG Digital Marketing is announcing their new Social Media Branding & Advertising packages. This tiered approach allows businesses to select the plan that works best for their social media needs.

The PCG Social Media team utilizes third party tools to create custom campaigns tailored to your audience. There is no proper “one size fits all” approach to social media. Fans of all pages differ and the…

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Added by Lisa Salabritas on January 25, 2014 at 7:30am — No Comments

Facebook Launches new ‘Trending’ Feature and Announces Algorithm Change

Facebook Trending Feature

 “Facebook Trending aggregates the headlines of the day, while Twitter Trending Topics check the pulse of the moment. Both have their uses.”- Josh Constine.…

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Added by Stephanie B on January 24, 2014 at 6:58am — No Comments

The 3 Hopes of Automotive Marketing

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:

  1. Hope that someone will see your name.
  2. Hope that person needs and wants what you’re selling.
  3. Hope your call to action moves the person to reach out to learn more and purchase.

Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…

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Added by Britt Hoffmann on January 13, 2014 at 10:11am — No Comments

Haystak Digital Marketing Launches New Auto Dealer Website Platform

Haystak® Digital Marketing, a leading provider of digital marketing services for the automotive industry, announces the upcoming launch of an all-new website platform which will enhance and integrate with Haystak’s entire suite of digital marketing products and services.…

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Added by Joseph Little on January 6, 2014 at 9:30am — No Comments

The New Google Maps Experience





 …

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Added by Cobalt on December 26, 2013 at 9:30am — 5 Comments

Is Your E-Commerce Dept. Truly Making Enough Phone Calls

As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls. 

We all know that the hardest part in the…

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Added by J.R. Batchelor on December 7, 2013 at 4:17pm — No Comments

Digital Shopping Continues To Evolve

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Added by Josh Knutson on December 4, 2013 at 10:00am — No Comments

Build A Digital Relationship With The Customer

The automotive dating scene is changing, gone is the day of just wooing the customer, now you must create a relationship with their mobile device as well. They key to landing a date with your mobile shopper is to tap into the very device they keep…

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Added by Josh Knutson on November 11, 2013 at 6:30am — No Comments

Digital Dealer TV Options from the Digital Dealership System

The Digital Dealership System offers a variety of ways to control the content on the TV in your lounge and throughout the dealership, all fully licensed and easy to use. We understand that each car dealership has different needs, with the most important one -- keeping your brand in front of your customers throughout their stay.

 

Adding to the variety of services that are offered, including Digital Signage, Internet Cafe Signage, Tablets and Kiosks, the TV Options in the car…

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Added by Todd Katcher on November 4, 2013 at 4:06pm — No Comments

4 Mobile Musts of Google Advertising



by Dan Blau, Cobalt Digital Advertising Analyst…

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Added by Cobalt on October 30, 2013 at 9:00pm — No Comments

Best of Vegas 2013

A collection of some of the best tweets from the recent Las Vegas Auto Conferences

Tweets broken down into mobile and general…

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Added by Josh Knutson on October 18, 2013 at 6:30am — 1 Comment

A Model T with Pink Fuzzy Dice

Digital Signage is a very complex industry with hundreds of moving parts. From Servers to Software to Monitors to the never ending world of technology, Digital Signage is not a simple business. And either is the auto industry.

The most common question a new inquiry asks is -- "What makes your system different?" In a word -- EVERYTHING.

The best way to look at what the Digital Dealership System system offers, is to look at the general image of digital…

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Added by Todd Katcher on October 11, 2013 at 6:30am — No Comments

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