Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.
However, some dealers are afraid to adopt…Continue
Added by Mike Gorun on October 18, 2016 at 6:59am — No Comments
| by David Metter
“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent …
In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a…Continue
Added by Steve White on October 14, 2016 at 5:57am — No Comments
There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…Continue
Festive Season is around the corner and people have started making a long list for this Diwali. They start organizing their financial budget to purchase a dream machine that can accommodate their and offer a delightful drive to their family members. During festive seasons people…Continue
Added by News Buzz on September 17, 2016 at 11:00am — No Comments
Promoting your business online is mandatory for every industry in today’s era. To generate new business, searching out and converting leads is important. Every type of company in the North Texas area can benefit from hiring a advertisement agency, and car dealerships from Durant to Dallas are sure to enjoy the benefits of hiring an auto advertising agency. However, getting quality traffic for automotive businesses is not always an…Continue
Added by Radio Vision on September 4, 2016 at 11:55pm — No Comments
Added by David Metter on August 30, 2016 at 6:35am — No Comments
Chapel Hill-based provider of digital marketing platform, data analysis, and client support services named to 2016 Inc. 5000
Chapel Hill, N.C. – August 26, 2016 – For the second year in a row, 3 Birds Marketing has been named to the Inc. 5000, Inc. Magazine’s annual ranking of America’s fastest growing private companies. This list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small…Continue
Added by Paul Mirek on August 26, 2016 at 8:05am — No Comments
With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these…Continue
Added by Ljuben Georgiev on August 15, 2016 at 4:05pm — No Comments
With the downturn in the economy looming large over everyone's head dealers are turning towards social selling and trying to generate leads on the social media platforms.
However, there's a few mistakes I see just about every dealer make so if you're struggling to generate leads on social media here's why...
FACT #1: Publishing content is not going to get people to buy.
Sure you will get likes and comments but that does…Continue
Added by Gus Skarlis on August 2, 2016 at 9:13am — No Comments
You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by …Continue
Added by Larisa Bedgood on July 7, 2016 at 6:51am — No Comments
It is no secret that mobile usage and digital media in general has climbed over the last decade. What used to be only accessible at your desktop, is now available right in your pocket. Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional? There no longer is a question of…Continue
Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments
The local car dealership commercial is an advertising staple during the local news.
Your spot is still one of the best ways to profile your brand in your community, but the media landscape is changing. Younger demographics are shopping for cars differently, mostly online. In fact, two-thirds of automobile buyers…
Added by Kenneth Garcia on July 4, 2016 at 6:30am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your…Continue
Added by Paul Potratz on June 10, 2016 at 12:30pm — No Comments
Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!
Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…
Added by Paul Potratz on June 7, 2016 at 12:47pm — No Comments
Create video content that can be utilized by your sales and support team. Dealership do not have to miss out on the opportunity of being able to engage and follow up with their customers. Our free video series allows dealerships to learn how Busivid can help embrace video.
Building a Video Library for your Sales Team…Continue
Added by Mindy Flores on June 6, 2016 at 11:00am — No Comments
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who…Continue
Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.
Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
Added by Paul Potratz on May 24, 2016 at 8:30am — No Comments