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All ADM Blog Posts Tagged 'digital' (249)

Vendors: Don’t Be So Darn Annoying!

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…

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Added by sara callahan on July 16, 2014 at 5:00am — 55 Comments

Is It Really About 'Traditional' versus 'Digital' Anymore?

For nearly two decades, most dealers have been divided in the way that they advertise. There is normally a budget for "traditional" advertising and a separate budget for "digital" advertising. While more dealers are consolidating their budgets, it's more than that. Should we be looking at it all as one…

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Added by Tyson Madliger on July 13, 2014 at 3:27pm — 2 Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

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Added by Cobalt on July 10, 2014 at 10:30am — 1 Comment

Adopting a Holistic View for Your Digital and Traditional Marketing

If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It…

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Added by Jon Lamb on June 17, 2014 at 1:12am — 1 Comment

If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It

There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years, it is still clear that many of the offerings companies are putting out there focus on intangible results.

Don't get me wrong. I know that there are…

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Added by Jon Lamb on June 8, 2014 at 2:03am — No Comments

25 Things Veteran Managers Need to Hear (But don’t want to…)

 

25 Things Veteran Managers Need to Hear

(But don’t want to…)

In life, we all need someone to just tell us the hard truth.  Even when it’s something we really don’t want  to…

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Added by Danny Benites on May 29, 2014 at 1:00pm — 5 Comments

Digital Domination at Digital Dealer

The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout…

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Added by Jamil Zabaneh on May 21, 2014 at 5:37am — 1 Comment

AutoPoint at the 16th Digital Dealer Conference

Last week, AutoPoint headed to the 16th Digital Dealer Conference & Exposition in Atlantic City, NJ. We were very excited to see many new faces that were able to attend the Digital Dealer Conference for the first time as it visited the Northeast. Sessions were all well attended &…

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Added by Richard Holland on May 15, 2014 at 6:09am — No Comments

How to use social media to create customers

Contrary to popular belief, advertising isn’t just about creating brand awareness, though that is one step of the process. Actually, advertising’s goal is to create customers, or so says Daniel Newman, digital marketing contributor to Forbes Magazine.

In a recent article, he explained, “With the proliferation of digital marketing, social media, and the hyper-aware consumer . . . the role of marketing has evolved. . . . Having said that, the growth of new channels hasn’t changed the…

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Added by rubyjadesmith on May 3, 2014 at 4:19am — No Comments

Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a…

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Added by Richard Holland on April 24, 2014 at 5:00am — No Comments

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

By Brian Pasch

The responsibilities of an Automotive Digital Marketing…

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Added by Brian Pasch on April 16, 2014 at 8:30am — 19 Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…

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Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

Yahoo Bets Big on Customer Loyalty

In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its…

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Added by Mike Gorun on April 8, 2014 at 10:36am — No Comments

What Is The Value Of A Digital Marketing Agency?

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…

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Added by Larry Bruce on March 27, 2014 at 5:09am — 6 Comments

Don't Patronize your Lounge Customers

The environment in the customer lounge says a lot about your dealership and management. In fact, dealers spent more money remodeling the lounge to look and feel more like a 'home' space then any other part of the dealership.

 

With comfortable chairs, coffee service, muted colors and a variety of reading material, the customer lounge area dealers focuses on a welcoming environment to increase CSI and lower customer inhibitions.

 

And this has translated to the…

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Added by Todd Katcher on March 10, 2014 at 9:58am — No Comments

Loyalty Marketing Begins With Great Leadership

Okay ADMers get ready you will hear me talk a bunch about Automotive Loyalty And Reward Marketing. When I first started trying to get people involved in Social Media I was laughed at by a friend almost 4 years ago, she said "no one will ever do business on facebook or twitter..." I won't tell you who that was but more importantly let's talk about what is "next"... 

Loyalty Marketing is not an oil change package that you get from your warranty administrator. Loyalty Marketing is a…

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Added by Micah Birkholz-1:16Digital Media on March 4, 2014 at 8:26am — No Comments

Industry Expert Reveals Top Metrics Tracked by Elite Dealerships (Join us Live on February 13th)

In a couple of days, we'll be running a VERY important Automotive Digital Workshop with one of the auto industry's top analytics experts. Check out the details here:…

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Added by Michael Cirillo on February 12, 2014 at 9:32pm — No Comments

Time Is the Fire in Which Leads Burn

I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted.  I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself…

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Added by Larry Bruce on February 5, 2014 at 4:00am — No Comments

Keep in Touch with Customers Before, During and After the Sale with Social Media

PCG Digital Marketing is announcing their new Social Media Branding & Advertising packages. This tiered approach allows businesses to select the plan that works best for their social media needs.

The PCG Social Media team utilizes third party tools to create custom campaigns tailored to your audience. There is no proper “one size fits all” approach to social media. Fans of all pages differ and the…

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Added by Lisa Salabritas on January 25, 2014 at 7:30am — No Comments

Facebook Launches new ‘Trending’ Feature and Announces Algorithm Change

Facebook Trending Feature

 “Facebook Trending aggregates the headlines of the day, while Twitter Trending Topics check the pulse of the moment. Both have their uses.”- Josh Constine.…

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Added by Stephanie B on January 24, 2014 at 6:58am — No Comments

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