Professional Community for Car Dealers, Automotive Marketers and Sales Managers
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…Continue
Added by sara callahan on January 10, 2018 at 6:30am — No Comments
Added by Dane Saville on January 5, 2018 at 6:00am — No Comments
Added by Ujj Nath on January 2, 2018 at 6:30am — No Comments
There are a ton of marketing ideas out there, but it can sometimes be tricky to find the ones that work well. In addition, some things that might work for another sort of business might not have the same effect on your auto…Continue
Added by Michael Reid on November 19, 2017 at 5:00am — No Comments
Added by Devin Daly on October 17, 2017 at 6:30am — No Comments
Added by Steve White on August 31, 2017 at 7:00am — No Comments
Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments
Back in November 2009 Google introduced sitelink extensions to the web. This was great as it provided search marketers to provide multiple landing destinations for their campaigns or ad-groups. Then in 2012 Google introduced the extended sitelink format which gave use the benefits of the…Continue
Added by Paul Wilson on August 28, 2017 at 8:30pm — No Comments
Added by Devin Daly on August 21, 2017 at 6:30am — No Comments
Car Dealers on the internet these days have a wide array of scopes to promote and grow their business if they only keep an open mind and know the hows and whats of the industry because digital marketing is a trend that is here to stay.
This latest trend also requires that you…Continue
Added by Sujain Thomas on August 15, 2017 at 5:30am — No Comments
(Part 2 of a 4-piece blog series on vehicle merchandising)
Added by Devin Daly on August 10, 2017 at 6:44am — No Comments
Added by Devin Daly on July 24, 2017 at 7:30am — No Comments
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for big shots. Well, it is not. In fact, digital signage is for everybody, not just big dealerships and businesses. Being automated with OEM’s specials, your internal service, parts and…Continue
Added by Thomas F. Jung on July 13, 2017 at 1:30am — No Comments
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for…Continue
Added by Thomas F. Jung on July 12, 2017 at 6:01am — No Comments
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on June 20, 2017 at 11:46am — No Comments
Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…Continue
Added by Paul Potratz on June 13, 2017 at 2:30pm — No Comments
Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.
On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own.
We’d love to…
Added by Paul Potratz on June 9, 2017 at 1:00pm — No Comments
Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.
Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.
We’d love to hear what you have to…Continue
Added by Paul Potratz on June 6, 2017 at 12:34pm — No Comments
Added by Tim Clay on May 31, 2017 at 7:13am — No Comments
In the digital era, digital signage plays a bigger role than traditional promotion options. In fact, some studies have shown that it is even more influential than TV or the Internet.
Having in mind such a huge impact it may have on your car…Continue
Added by Thomas F. Jung on May 31, 2017 at 5:40am — No Comments