With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
Added by David Metter on July 16, 2015 at 5:30am —
Added by J.R. Batchelor on June 30, 2015 at 4:04pm —
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have… Continue
Added by Joe Webb on May 26, 2015 at 1:30pm —
It takes a lot to run a business, large or small. Some things certainly may slip through the cracks, but one thing you don't want to forget about is expertly crafted graphic designs. There are several reasons for this, which we will lay out for you in this article.
First of all, your company’s total brand image starts with a recognizable logo. Logos can often be overlooked, meaning they are present but may…
Added by Brent Durham on May 21, 2015 at 11:51am —
People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea… Continue
Added by Timmy D. James on May 18, 2015 at 6:30am —
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.
1. Mobile is Exploding
29% of web traffic page views are… Continue
Added by David Metter on May 5, 2015 at 5:30am —
The automotive industry employs some of the most creative marketing professionals for both their offline and online campaigns. With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these huge international companies? Here are my top 10 tips for effective automotive digital marketing:…
Added by Ljuben Georgiev on April 19, 2015 at 9:17pm —
Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships”
Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A.,… Continue
Added by Paul Mirek on April 7, 2015 at 7:52am —
Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.
Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.
To help your service and parts get to the… Continue
Added by Lisandra Ramos on March 11, 2015 at 6:35am —
We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.
I was actually reading a Contently article called “… Continue
Added by Lisandra Ramos on February 16, 2015 at 12:00pm —
|by Dana Fornasar, Sr. Product Marketing Manager
We've been talking a lot lately about "audience" and "… Continue
Added by CDK Global on February 12, 2015 at 2:06pm —
|by Rob Campbell, Performance Improvement Consultant
The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale
When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale
The Road to the… Continue
Added by CDK Global on February 2, 2015 at 3:00pm —
I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.
I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was… Continue
Added by Jose M Alonso on January 23, 2015 at 4:46pm —
Are you ranking #1 for your own brand name? Hooray! Nice work. It’s important that users are able to find you in a brand name search. But, if that’s all you’re using to measure SEO success, you’re missing the bigger picture — and probably a great deal of new business.
What is branded search?
The definition of a branded keyword is any search term that uses your name of business or any variation of it (this includes misspellings). Non-branded… Continue
Added by Britt Bischoff on January 22, 2015 at 2:10pm —
In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an… Continue
Added by Timmy D. James on January 12, 2015 at 3:30am —
Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.
Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:
• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…
Added by Amanda Meuwissen on January 6, 2015 at 2:00pm —
The things that will destroy America are prosperity-at-any-price, peace-at-any-price, safety-first instead of duty-first, the love of soft living, and the-get-rich quick theory of life. Theodore Roosevelt …
Added by Bobby on January 2, 2015 at 1:00am —
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this… Continue
Added by Arnold Tijerina on December 22, 2014 at 5:30am —
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.… Continue
Added by Timmy D. James on December 8, 2014 at 6:30am —
Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s? It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and… Continue
Added by Richard Holland on December 4, 2014 at 5:00am —