Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Branding is one of the most important things you can do to build and grow your business. In fact, it’s one of the first things you should do when starting a company. If you already have a business up and running, it’s never too late, but the longer you wait to develop solid branding, the more difficult the transition can be. Here are 3 reasons that branding is a vital investment for growing your…Continue
Added by Brooke Chaplan on March 6, 2019 at 3:23pm — No Comments
PHOENIX, AZ, January 4, 2019 – Borrowing from the start-up success handbook that propelled virtual inventory advisory company LotPop to industry prominence, My BDC Success launched this week, providing remote BDC monitoring, tracking, and training services to help auto dealerships maximize the profitability of their business development center…Continue
Added by Jim Leman on January 7, 2019 at 9:36am — No Comments
Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an…Continue
Added by Todd Smith on September 27, 2018 at 6:30am — No Comments
An e-commerce website is a type of development in which we create many different activities on one platform. Though, those people who are good in web designing are perfect to build up a website of e-commerce. Because such type of developers has enough knowledge to build a secure platform for web browsing.
However, in the world of internet, you may see a huge number of people gathering information with the help of searching. And this will…Continue
Added by Mike Willsun on May 11, 2018 at 1:22am — No Comments
Added by Bill Wittenmyer on July 5, 2017 at 6:44am — No Comments
Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"
As always, I have some questions for everyone. Feel free to tell me what you think.
Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…
Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments
It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering “ What do you want from me?” or “What are you selling?” I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.
We already understand that a single loyal…Continue
Added by Stephanie Young on July 14, 2014 at 10:04am — No Comments
I am looking for a few individuals with marketing initiatives on the horizon to test a new tool to measure their mobile campaign. Please contact me directly if you are interested in testing and providing feedback to help us further develop the service.
Added by Shawn Case on July 17, 2013 at 10:00am — No Comments
From time to time something will still surprise me. This happened last week in Long island. I received a phone call from the dealer to meet to discuss a BDC. One of his friends had refered my company to him. I agreed to meet him. I pulled up to the dealer, nice store with good display and a Used car lot.
Once inside it was like the 80s in decor. One of the sales guys greets me and I tell him I'm there to see the owner. He gets him and we go into his office and talk for about an hour.…Continue
Added by DON GRAFF on February 27, 2013 at 11:02am — No Comments
2013 is off to a busy start. The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012.
Innovation, technology and connectivity…Continue
When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…Continue
Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments
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Added by Arnold Tijerina on October 18, 2012 at 5:42am — No Comments
A few years ago I boarded an airplane bound for the island nation of the Philippines. I spent a couple of years there learning the language (Cebuano/Visaya), meeting and making new friends, and providing service to those in need.
In my pursuit to learn the language, I was provided with some basic training and taught…
Added by Michael Cirillo on October 3, 2012 at 5:21pm — No Comments
There has never been a better time to succeed than now!
In life, we have two choices. 1) Live life and be happy or 2) Go around looking for things…Continue
Even if your website is well designed, easy to use and navigate, and has great quality content, it may not be reaching it's full potential due to oversights in the structure. All of those things are very important for Automotive SEO but the way your site has been coded can have an enormous impact as well. The inner structure…Continue
Added by Timothy Martell on July 10, 2012 at 5:24am — No Comments
Added by Stan Sher on September 16, 2011 at 11:35pm — No Comments
Here at Don Graff Automotive we often implement a series of test calls to dealerships in order to assess how well they handle incoming sale’s inquires. These “mystery shopper” calls can tell us what the current aptitude of a dealership is and what problem areas we’ll need to focus upon when it comes to the consulting end of the services we provide. In a perfect world, where every dealership possessed a well-trained staff of business development center employees, each call would be handled…Continue
Added by DON GRAFF on May 7, 2011 at 7:30pm — No Comments
Added by Glynn Rodean on October 29, 2010 at 8:38am — No Comments
An Interview with Glynn Rodean about personal tenacity, the vacuum of training in the Automotive Industry and his desire to start an Automotive BDC. Part 1 of 14 http://www.youtube.com/watch?v=EMbXdLOlB_w
Added by Glynn Rodean on October 22, 2010 at 1:41pm — No Comments
Added by John Druien on June 28, 2009 at 9:59pm — No Comments