Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
By many historical measures, service opportunities have never been greater for auto dealers.
In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are…
Added by Scot Eisenfelder on March 20, 2018 at 7:00am — No Comments
For the next three to six months, the service department needs to communicate with their client, ensuring their satisfaction and solidifying they return for their next maintenance…Continue
Added by CPI Results on February 22, 2018 at 9:00am — No Comments
The results would probably tell a story very much in line with the overall CSI score. If the customer…Continue
Added by CPI Results on February 14, 2018 at 10:00am — No Comments
Added by Chris Miller on January 31, 2018 at 6:00am — No Comments
Added by Chris Miller on December 21, 2017 at 6:30am — No Comments
A trending technology is the use of bots in customer service.
While bots can certainly help companies manage communications faster, sometimes they fail to provide the correct information and consumers just stop…
Added by Ujj Nath on December 21, 2017 at 6:00am — No Comments
Customer satisfaction is one of the most important ingredients for your dealership success. It is plain simple: if you are doing it right, your CSI scores will go up. And if you are not, you should be thinking how to increase it in the future.
Added by Thomas F. Jung on December 15, 2017 at 3:30am — No Comments
Added by Scot Eisenfelder on November 6, 2017 at 6:30am — No Comments
Added by Scot Eisenfelder on November 2, 2017 at 5:30am — No Comments
Added by Bill Wittenmyer on October 31, 2017 at 6:08am — No Comments
Added by Bill Wittenmyer on October 27, 2017 at 6:30am — No Comments
The Future of Used Car Recalls …
Added by Chris Miller on October 20, 2017 at 6:47am — No Comments
Added by Ujj Nath on September 6, 2017 at 6:30pm — No Comments
One challenge in many dealerships is building an environment where teamwork thrives.
Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and…
Added by Chris Miller on August 31, 2017 at 6:30am — No Comments
Added by Ujj Nath on June 19, 2017 at 6:30am — No Comments
After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to…Continue
Added by Thomas F. Jung on May 24, 2017 at 4:27am — No Comments
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
Sitting in the service department waiting room staring at the clock waiting for your vehicle to be repaired isn’t the most fun thing in the universe. It’s not quite like going to the dentist, but for some people it is a close second. Perhaps that’s the allure of the Jiffy Lubes of the world – the promise of the…Continue
Added by Tim Clay on March 17, 2017 at 6:22am — No Comments
Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not, independents acquire customers through consistently advertising competitive prices. Unfortunately, this seems to be working well for them as…Continue
Added by Alexia Henson on February 3, 2017 at 5:00am — No Comments