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All ADM Blog Posts Tagged 'demographics' (8)

The Key to Earning Business from Millennials May Not Be What You Think

In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re…


Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments

The Social Media Matrix: Do You Know Who Your Fans Are?

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…


Added by Paul Moran on October 30, 2015 at 5:00am — No Comments

Finding Brand Advocates in the Hispanic Marketplace

Hispanic Marketing is Powerful

You already know you need your brand advocates. In fact, in today’s market, their participation with your brand is absolutely necessary in order for others to recognize and engage with your products. Chances are, you have several strong brand advocates working on your behalf on your various social media sites, but how do you go about branching out and…


Added by Joseph Little on October 12, 2015 at 8:36am — No Comments

Successful Communication for Dealerships

Communication Strategies for Bridging the Generation Gap

Communicating with customers is a constantly changing endeavor for car dealerships. Every few years, more generations are added to your potential car-buyer pool, and your team is tasked with coming up with ways to effectively communicate to a multi-generational market. Keeping up with the younger…


Added by Joseph Little on September 25, 2015 at 7:25am — 1 Comment

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…


Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments

Dealers, Learn Your Demographics

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high…


Added by Stan Sher on January 31, 2013 at 1:30pm — 8 Comments

Interesting article about 20-something conumdrum

This interesting Forbes article was recently brought to my attention. Though it was published earlier last year, the message is that people's lives are still defined in great measure during their 20's, but that the current crop is in a virtual limbo due to the economy and changing lifestyles. Since our industry is tied to their success - or failure - as both clients AND employment candidates, understanding the dynamics affecting their…


Added by Big Tom LaPointe on January 23, 2013 at 12:30am — 1 Comment

Are You Mobilized? Defining the Automotive Mobile User.

The Auto category’s mobile audience consists of mainly Caucasian males between the ages of 25 and 44. Their annual household income ranges between $50-100k as they are employed full time with their education ranging from some college to post-bachelor experience. Though females only occupy 36% of the total Automotive category, they spend a great deal of time with the Auto Parts & Services subcategory, revealing critical topic-specific…


Added by Joe Schwartz on January 17, 2013 at 3:00pm — No Comments

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