Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.
If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…Continue
Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities.
Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust…
Added by sara callahan on April 30, 2018 at 6:30am — No Comments
Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today. There is a seemingly endless number of outlets and websites consumers visit to interact and get their information, and it’s important for dealerships to know who they’re…
Added by Joey Little on January 7, 2016 at 1:23pm — No Comments
Big data is a buzzword that’s been floating around the auto industry for some time now.
Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…
The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn, 70% of the buyer journey is complete before shoppers even…Continue
Added by Joey Little on December 11, 2015 at 10:00am — No Comments
Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve this. The problem…Continue
J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.