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All ADM Blog Posts Tagged 'demographic' (2)

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…


Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

J.D. Power and Associates Announces the Death of Demographics

J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.

Looking at…


Added by Amanda Meuwissen on June 21, 2011 at 6:48am — 1 Comment

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