Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today. There is a seemingly endless number of outlets and websites consumers visit to interact and get…
Added by Joey Little on January 7, 2016 at 1:23pm — No Comments
Big data is a buzzword that’s been floating around the auto industry for some time now.
Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…
The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn,…Continue
Added by Joey Little on December 11, 2015 at 10:00am — No Comments
Many dealers, however, outsource much of their digital marketing to…Continue
J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.