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All ADM Blog Posts Tagged 'decision' (5)

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…

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Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments

Market Smarter With a Digital-First Approach

Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).

Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…

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Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments


Influencer
Service Dilemmas: What Would You Do? The Results

In a previous article, I provided two very real scenarios that occurred right before Memorial Day weekend and asked readers how they would have handled them. For convenience, I’ve repeated the scenarios again with the actual outcomes…

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Added by Richard Holland on June 11, 2015 at 5:30am — 1 Comment


Influencer
Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best…

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Added by Richard Holland on May 28, 2015 at 6:00am — No Comments


Influencer
Time Isn’t of the Essence

Imagine a customer that is in for a routine oil change at your dealership.

As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement.  The…

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Added by Richard Holland on January 15, 2015 at 5:30am — 3 Comments

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