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If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.
Here’s how 2020 stacks up.
Most executive decision-makers…Continue
Added by Jim Flint on January 31, 2020 at 8:24am — No Comments
How does reputation drive gross?
When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!
Added by Jim Flint on January 29, 2020 at 7:36am — No Comments
What is your market share telling you?
Added by Jim Flint on January 28, 2020 at 7:45am — No Comments
Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.
Added by Jim Flint on January 8, 2020 at 7:24am — No Comments
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.
Except it doesn’t work because you’re on again and off again.
Added by Jim Flint on November 22, 2019 at 8:17am — No Comments
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…Continue
Added by Jim Flint on November 8, 2019 at 6:15am — No Comments
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into…Continue
Added by Jim Flint on October 31, 2019 at 2:46pm — No Comments
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your…Continue
Added by Jim Flint on October 25, 2019 at 12:09pm — No Comments
For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising…Continue
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.
Added by Jim Flint on August 16, 2019 at 6:00am — No Comments